Juxt Consult India Online 2007 IT Professionals On The Net Report

IT Professionals on the Net

India Online 2007

Report

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India Online 2007

© copyright JuxtConsult


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India Online 2007

Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10

Key Findings ..............................................................12

Detailed Findings-
Reading the Graphs & Tables ..........................................22
Demographic Profile ....................................................24
Socio-Economic Profile .................................................31
Economic Profile.........................................................36
Net Usage Status.........................................................42
Net Usage Dynamics.....................................................48
Preferred Net Activities ................................................59
Most Used Websites .....................................................74
Most Used Offline Media Brands..................................... 100
Offline Brands Recalled .............................................. 104

Segment Wise Detailed Tables ...................................... 105

Appendix ................................................................ 164


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India Online 2007

India Online 2007
The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.

Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'
surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.

The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.

There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.

The key information included in the various reports cover the
demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:

Highly credible latest estimate of internet using population in urban
India
Key insights on various aspects of internet usage in India
An understanding of online Indians as 'consumers' and not just as
faceless net users
How to reach these online consumers on the net, as well as through
the offline mediums
Preferred 'user shares' of key online brands in 21 different online
activity categories

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India Online 2007

India Online 2007
Reports
Main Report
Overall Status and Usage of Internet in India

User Segment Supplementary Reports
Women on the net
Youth on the net (teenagers and young adults)
Net users by their socio-economic (SEC) profile
Students on the net
Corporate employees on the net
IT professionals on the net
Heavy Online Spenders on the net
Bloggers on the net
Car owners on the net
Two-wheeler owners on the net
Mobile phone owners on the net
Credit card owners on the net
Net users by place of access (homes, place of work, cyber cafes)
Net users by type of connection (broadband, dial-up)
Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
Net users by town market size (metros, urban uptowns, emerging
towns, others)
Net users as financial investors
Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5
websites)

Online shopping
Emailing
Job search
Matrimony
Info search - English
Info Search - Local language
Online travel
Social networking/communities
Friendship / dating
Online news
Financial info/news
Online share trading
Cinema content
Sports content

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Online music
Online games
Online real estate
Mobile content download
Astrology
Online learning/education

Note - All supplement reports are subject to sufficiency of sample
responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.

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India Online 2007

Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:

We have increased our land survey sample base to 10,000 (from
5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.

Further, to better capture the internet usage across all types of
socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this
year we get an even better representation of various types of internet
users in urban India.

Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.

The Land Survey
The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.

The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,

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attractiveness of the incentive prize offered for filling the survey,
etc.).

The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.

The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class
Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300

West Rajkot (Guj) 5 lakh - 10 lakh 301
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303
Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410

South Mysore (Kar) 5 lakh – 10 lakh 329
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the
Internet, at each of the 1,000 households contacted it was queried:

If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And

If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile
of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.

The above information about the head of the household, especially
their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.

The Online Survey
The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.

On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.

All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.

The online survey was conducted using an e-questionnaire segmented
into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:

The net usage behavior and preferences of new phenomena like
blogging, social networking and language content checking were
included.

In terms of capturing website preferences, 6 more online activity
categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.

The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or
multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.

Further, to enlist complete and sincere responses, an incentive of a
significant cash prize was also announced for one selected respondent
to be given at the end of the survey.

Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.

All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.

Finally, the appropriate weights (multipliers) as derived from the land
survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.

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India Online 2007

The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.

Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.

Note - Because of a deeper and more robust coverage of internet usage
among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.

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Executive Summary
Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6
internet user (18%) has IT related functional background. In number
terms, it translates into a user base of 4.4 million, making online
‘techies’ only a ‘niche’ online user segment. They form the second
largest functional group of net users following the MARCOM function net
users (19%).

Compared to the last year, there has been a decline of -3% points in the
proportional base of ‘techies’ among the net users.

Online techies are relatively ‘younger’ males with ‘below average’
affluence levels. Online techies are predominantly male and distinctly
‘younger’ than the average net users. Though proportionately more of
them have ‘professional’ educational qualification, their comfort levels
in ‘reading’ in English and their socio-economic profiles are fairly
‘average’. In terms of their affluence levels, they show noticeably
lower ownerships of cars, credit cards and various other household and
financial assets.

At 45% online techies tend to come relatively more from the South
Indian cities.

Expectedly, they are the more ‘experienced’ and relatively
‘heavier’ net users. The internet usage experience of online techies is
noticeably higher (71% of them have more than 2 years of net usage
experience), and compared to the average net users they access the
net relatively more from all the three popular ‘places’ of net access
(home, office and cybercafé). The ‘frequency’ and ‘duration’ of net
usage among online techies is also ‘heavier’ than the overall net users.

They spend a proportionately higher proportion of their ‘computer
usage’ time being online at home than they do at office.

Online techies are the more ‘interactive’ net users. 4 out of top 10
activities that they undertake noticeably more than overall net users
are ‘interactive’ in nature (social networking, instant messaging,
chatting and checking/reading blogs). Being relatively ‘younger’ in age
profile they also job search relatively more, and search for work
related info and educational/learning material more. And being
predominantly male, they undertake stereotypically ‘male’ online
activities relatively more – check sports content and listen to music
online.

Overall, the ‘depth’ of internet use among online techies is not
significantly higher than the average net users. Only a reasonably
higher proportion of them undertake most online activities as compared
to the overall net users. However, they do show a noticeably higher
inclination to participate in blogs (39%) and join online communities
(53%). They also buy online noticeably more (48%) than the average net
users.

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India Online 2007

Google rules the online techies’ online landscape. Google is not only
the most ‘top of mind’ recalled online brand among the online techies
(37%) but also emerges as the most used website among them (40%).
Yahoo follows as the second most salient website (27%) as well as the
second most used website (22%).

The website preferences of online techies for ‘specific’ online activities
(verticals) are fairly distinct compared to the overall net users for 8
online activities - matrimonial search, astrology, online games, online
travel, online news, online financial info, cinema content and mobile
content.

Lastly, online techies are marginally ‘lighter’ users of all offline media,
be it TV, newspapers or radio. Their offline media brand preferences
are highly similar to the overall net users’ preferences.

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Key Findings
Only 1 in 6 regular online urban Indians is a ‘techie’
Only about 1 in 6 internet users (18%) have IT or IT-related functional
backgrounds. With this level of proportional share, ‘techies’ form only
a ‘niche’ user segment group among the overall user base of regular
online urban Indians. In number terms, it translates into a user base of
4.4 million online ‘techies’.

Techies form only the second largest ‘broad’ functional group of net
users, with MARCOM function net users forming the largest group of net
users at 19%.

Chart 1: Distribution of net users by their function of occupation

Current Year IT/SW M ARCOM Finance
60%
M anufacturing Administration & HR Others

40%
29%

18%
19%
20% 14%
10% 11%

0%

All Internet Users

Compared to the last year’s proportion of 21%, there has been a decline
of -3% points in the base of ‘techies’ among the net users. In number
terms, it means a marginal decline of 0.2 million online ‘techies’ over
last years’ base of 4.6 million. This decline in the number of online
techies since last year is more likely a technical ‘correction’ (because
of better representation of smaller towns and lower SEC groups in this
years survey compared to the last years survey) than any real ‘de-
growth’ in the techie net user base.

Online techies are relatively ‘younger’ males with ‘average’
socio-economic profiles and ‘below average’ affluence levels
Online techies are predominantly male (87%) and distinctly ‘younger’
than the average net users. While 42% of all net users are below 25
years in age, a much higher proportion of online techies (52%) are
below 25 years in age. Further, in line with their younger age profile, a
marginally lower proportion of them (44%) are ‘chief’ wage earner of
their households.

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India Online 2007

Though proportionately more of them have ‘professional’ educational
qualification than the overall net users (37% as against 25% for all net
users), their comfort levels in ‘reading’ in English is only ‘average’.
Further, at 55% almost the same proportion of online techie come form
SEC ‘A’ and ‘B’ households as the overall net users. In sum, online
techies show fairly ‘average’ socio-economic profiles.

In terms of their income profile, while the same proportion of online
techie (23%) come from households with monthly family incomes of
Rs.30,000 plus as the overall net users, they show noticeably lower
ownership levels of cars, credit cards and various other household and
financial assets. Of the various household assets, they show relatively
higher ownership levels for only computers/laptops (73% as against 67%
for all net users) and Ipods (13% as against 10% for all net users).

Lastly, online techies tend to come relatively more from the South
Indian cities. 45% of them come from the South region (against 40% of
all net users coming from this region).

Table 2: Key demographic and socio-economic profile of online techies
Attribute Online Techies All Internet Users
Sample Base 4,155 25,060
Male users 87% 82%
Users below 25 years age groups 52% 42%
From metro city markets 40% 37%
Users from southern region 45% 40%
User prefer to read in English 40% 41%
Users from ‘professional’ educational stream 37% 25%

User from SEC ‘A’ and ‘B’ 55% 56%
Employed user 64% 62%
User is chief wage earner of the HH 44% 47%

Rs.30,000+ family income 23% 23%
Car ownership in the HH 21% 28%
Credit card ownership in the HH 34% 35%
Computer/laptop owned in the HH 73% 67%

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Table 3: Ownership of key household and financial assets among online
techies
Asset Online Techies All Internet Users
Home 56% 58%
Color TV 90% 92%
Mobile Phone 89% 90%
Fridge 68% 75%
Washing Machine 51% 57%
Microwave 19% 24%
Air Conditioner 19% 25%
Ipod 13% 10%

Bank Account 79% 82%
Debit Card 52% 52%
Life Insurance 55% 61%
Medical Insurance/CGHS 30% 33%
Fixed Deposits 30% 34%
Mutual Funds 19% 22%
Shares of Companies 16% 20%
Home loan liability 49% 45%

Expectedly, Online Techies are the More ‘Experienced’ and
Relatively ‘Heavier’ Net Users
The internet usage experience of online techies is noticeably higher –
while 63% of all net users have been online for at least 2 years, a
noticeably higher 71% of online techies have that level of net usage
experience. Further, online techies access the net noticeably more
from all the three popular ‘places’ of net access (home, office and
cybercafé) as compared to the average net users. In fact, on an
average, an online techie access the net from 2.1 access points against
the average of 1.9 access points for the overall net users.

The ‘frequency’ and ‘duration’ of net usage among online techies is
also ‘heavier’ than the overall net users. A noticeably higher proportion
of online techies access the net from home at least 5 times a day (32%)
and for more than 2 hours a day (28%). In fact, online techies are
‘heavier’ users of the net per se` be it from office, home, during
weekdays or during weekends.

Further, online techies spend a proportionately higher proportion of
their ‘computer usage’ time being online at home than they do at
office. While 19% of online techies are heavy users of PC from home (5
hours a day or more), a proportionately higher 28% of them are heavy
users of net from home (2 hours a day or more). On the other hand, 65%
of online techies are heavy users of PC from office and a significantly
lower 37% of them are heavy users of net from office.

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India Online 2007

Table 4: Key net usage behavior dynamics of online techies
Attribute Online Techies All Internet Users
2 years+ of net usage experience 71% 63%
Users accessing the net from home 62% 59%
Users accessing the net from office 87% 78%
Users accessing the net from cyber cafe 52% 47%
Broadband connection at home 68% 68%

Users accessing net over 5 times a day from
32% 24%
home (of those accessing from home)
Users accessing net over 5 times a day from
48% 38%
office (of those accessing from office)
Heavy users (2 hrs+/day) from home 28% 22%
Heavy users (2 hrs+/day) from office 37% 29%
Average no. of email ids owned 3.3 3

Some other salient points regarding internet access dynamics of online
techies are:

At 68% broadband remains the most widely but as ‘averagely’ used
connection among the online techies as among the overall net
users.

At 3.3 online techies show relatively higher levels of per capita
email id ownerships than overall net users (3.0).

While on one hand online techies complain relatively less about the
‘technical’ irritants of net usage (like slow website opening or
difficulty to connect to the net), they do complain relatively more
about the ‘content’ irritants faced while surfing the net (like
spam/junk mail, virus/spyware and unsolicited ads/pop-ups).

Chart 2: Problems faced by online techies while surfing the net

Current Year Slow website opening Virus / spyware
Spam / junk mails Unsolicited ads/pop-ups
100% Difficult to connect Lack of response to queries
90% Cumbersome navigation
80%
70% 59% 62%
60% 56% 49%
52% 49% 49% 45%
50%
35%
40% 30% 30% 27%
30%
15% 12%
20%
10%
0%

Online Techie All Internet Users

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Online Techies are the More ‘Interactive’ Net Users
Online techies undertake ‘interactivity’ and job/profession related
online activities relatively more than the other net users. In fact, 4 out
of top 10 activities that they undertake noticeably more than the
overall net users are ‘interactive’ in nature (social networking, instant
messaging, chatting and checking/reading blogs). Being relatively
‘younger’ in age profile they also job search relatively more, and
search for work related info and educational/learning material
relatively more.

Lastly, being predominantly male, they also undertake the two
stereotypically ‘male’ online activities relatively more – check sports
content and listen to music online.

At the overall level however, the ‘depth’ of internet use among online
techies is not significantly higher than the average net users. Only a
reasonably higher proportion of them undertake most online activities
as compared to the overall net users (maximum is +11% for checking
sports online).

Table 5: Popular online activities techies undertake relatively more and
relatively less
Activity Online Techies All Internet Users
Sample base 2,423 14,253

Undertake relatively more

Check sports 68% 57%
Social networking / communities 54% 44%
Instant messaging 72% 62%
Job search 83% 73%
Educational / learning material 57% 48%
Chatting 69% 59%
Net banking 39% 30%
Music 68% 60%
Search work related info 56% 49%
Check / read blogs 34% 27%

Undertake relatively less

Search for product information 45% 45%
Online stock trading 13% 13%
Emailing 95% 95%
Check health & lifestyle info 29% 30%
Check personal travel related info 24% 26%
Check business travel related info 16% 19%
Screensavers / wallpapers 44% 46%
Check business / financial news 28% 30%

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India Online 2007

Online techies not only show a noticeably higher inclination to
participate in blogs (39% as against 30% for all net users), but also for
joining online communities (53% as against 41% for all net users) and
checking local language websites (16% as against 12% for all net users).

Further, against 7% of overall net users owning/running a blog site of
their own, a noticeably higher 10% of online techies own/run a blog
site. And against 12% of all net users commenting on blog posts, 17% of
online techies do so.

Online Techies Make Only Marginally Better Online Consumers
Online techies not only responded marginally more to various online
marketing stimuli than the average net users, but also buy online
noticeably more (48%) than the average net users (43%).

Table 6: Response to online marketing stimuli and online buying
behavior
Online Techies All Internet Users
Participated in an online contest 47% 43%
Clicked a banner ad 50% 47%
Clicked a sponsored search ad 42% 37%
Clicked a product/service e-mailer 15% 14%

Online buyers 48% 43%
Bid/Bought in an online auction 25% 23%

Google Rules the Online Techies’ Online Landscape
Google is not only the most ‘top of mind’ recalled online brand among
the online techies (37%) but also emerges as the most used website
among them (40%). Yahoo follows as the second most salient website
(27%) as well as the second most used website (22%). However, while
Yahoo lags behind Google on salience by a fair distance (11%) it lags
behind Google at a much wider distance (18%) on actual usage.

In contrast, Yahoo is the more salient website at the overall net user
level (30%).

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Table 7: Most salient and most used websites among online techies

Website Most ‘top of mind’ recalled Website Most ‘used’ Website
All Internet All Internet
Online Techies Online Techies
Users Users
Sample Base 4,066
24,433 2,401 14,075
Google 37% 27% 40% 29%
Yahoo 26% 30% 22% 27%
Rediff 8% 12% 8% 11%
Orkut 4% 5% 7% 8%
Gmail 4% 3% 6% 4%
Hotmail 1% 2% 1% 2%
Indiatimes 1% 1% 0.6% 1%
Wikipedia 0.3% 0.3% 1% 0.6%
Moneycontrol 0.5% 0.4% 0.3% 0.5%
Naukri 0.2% 0.5% 0.5% 0.5%

The website preferences of online techies for ‘specific’ online activities
(verticals) are fairly distinct as compared to the overall net users. Their
website preferences differ for 8 out of the 23 online activities
surveyed, the 8 activities being matrimonial search, astrology, online
games, online travel, online news, online financial info, cinema content
and mobile content.

18

India Online 2007

Table 8: Most used websites for ‘specific’ online activities among the
online techies

Online Activity Online Techies All Internet Users

Info Search – Local Languages Google, 74% Google, 74%

Info Search – English Google, 84% Google, 75%

Social Networking Orkut, 71% Orkut, 64%

Instant Messaging Yahoo, 59% Yahoo, 63%

Emailing Yahoo, 51% Yahoo, 53%

Dating / Friendship Orkut, 42% Orkut, 36%

Online Shopping Ebay, 36% Ebay, 34%

Online Education Google, 34% Google, 34%

Job Search Naukri, 40% Naukri, 37%

Sports Content Espnstarsports, 35% Espnstarsports, 29%

Matrimonial Search Shaadi, 28% Bharatmatrimony, 29%

Online Share Trading ICICIDirect, 40% ICICIDirect, 36%

Astrology Astrology, 24% Yahoo, 22%

Real Estate Info Google, 19% Google, 17%

Online Music Raaga, 28% Raaga, 22%

Online Games Zapak, 17% Yahoo, 18%

Local language content Google, 9% Google, 12%

Online Travel IRCTC, 18% Makemytrip, 17%

Financial News & Info Moneycontrol, 15% Moneycontrol, Google, 13%

Online News Rediff, NDTV, 12% Yahoo, 14%

Mobile Content Google, 12% Yahoo, 14%

Cinema Content Google, 8% Yahoo, 11%

Blog sites Google, 20% Google, 21%

19


Some Highlight Points on the Media Habits of Online Techies
Are:
Online techies are marginally ‘lighter’ users of all offline media, be
it TV, newspapers or radio.

Star Plus is the most, and an almost equally popular TV channel
among online techies as with the overall net users. It is the same
story for other mediums as well – Times of India is most popular
newspaper, India Today is the most popular magazine, and Radio
Mirchi is the most popular radio channel among the online techies.

Among the IT focus magazine, Digit is the most popular among
online techies (9%). It is followed by Chip (3%), PC Quest (2%),
Computer Today (1%), Data Quest (0.7%) and PC World (0.4%).

Like overall net users, Sony is the most ‘top of mind’ recalled brand
among online techies as well (8%).

20

India Online 2007

Detailed Findings-
IT Professionals on
the Net

21


Reading the Graphs
& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%

20%
13%
11%
6%
2%
Current 0%
year base
All Users

Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group

Change from PY

10%
5%
5% 1% 2% 1%
0%

-5%
-5% -4%
-10%

Base: 25,060(CY), 20,268(PY)

Current Previous
year base year base

22

India Online 2007

Table: Preferred websites - emailing
Website IT Professional All Internet Users
Yahoo 49% 55%
% Change 10% 18%
Change Gmail 21% 21%
from
% Change 6% 8%
previous
year Rediff 20% 17%
figures % Change 1% -3.5%
Hotmail 6% 4%
% Change -5.5% -10.8%
Indiatimes 0.8% 0.7%
Fields marked % Change -9.4% -8.9%
with * means Sify 1% 0.8%
that the field % Change -3.5% -1.8%
is added this
Sancharnet/BSNL* 1% 0.8%
year hence
not % Change
comparable VSNL 0.4% 0.4%
to last year % Change -0.5% -0.9%
AOL* 0.1% 0.0%
% Change
Lycos* 0.2% 0.2%
A blank in this row
% Change
means that this
Base: 9,404(CY), 6,100(PY) attribute was not
included in last
year’s survey &
therefore no
Current “change over
Previous
year base previous year” can
year base
be presented

23


Demographic Profile
Chart 3: Gender breakup

Current Year M ale Female

100% 87%
82%
80%

60%

40%
18%
13%
20%

0%

IT Professional All Internet Users

Base: 25,060

Chart 1: Gender breakup

Change from PY
10%
6%
5%
5%

0%

-5%
-5%
-6%
-10%

Base: 25,060(CY), 20,268(PY)

24

India Online 2007

Chart 4: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 45%
40%
40% 36%
31%
30%

20%
11%
10% 7%

0%


Base: 25,060

Chart 2: Age group distribution
Change from PY

6% 4% 5%
4%
2%
0%
-2%
-1%
-4% -2%
-6% -5% -4%

Base: 25,060(CY), 20,268(PY)

25


Chart 5: City class - by population size

Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
50% 47% 45%

40%
29%
30% 26%

20% 15% 15%
11% 12%
10%

0%


Base: 25,060

26

India Online 2007

Chart 6: City class - by market size

Current Year M etro Urban uptowns Emerging Towns Others
50%
40%
40% 37%
33% 33%
30%

20% 16% 14% 16%
11%
10%

0%


Base: 25,060

Chart 3: City class - by market size

Change from PY
30%
21%
17%
20%

10%

0%
-5% -4% -2%
-10% -5%
-12% -11%
-20%

Base: 25,060(CY), 20,268(PY)

27


Table 9: Top 10 cities

Cities IT Professional All Internet Users
Delhi 12% 12%
% Change 8% -3.3%
Mumbai 8% 10%
% Change -1.5% -5.0%
Bangalore 9% 6%
% Change -1.2% -3.0%
Hyderabad 7% 5%
% Change -0.2% -1.5%
Chennai 5% 4%
% Change -1.2% -1.4%
Kolkata 3% 3%
% Change -0.7% -2.2%
Pune 3% 3%
% Change -1.2% -1.4%
Ahmadabad 2% 2%
% Change 0.3% -0.6%
Lucknow 1% 1%
% Change -0.9% -0.2%
Coimbatore 1% 0.9%
% Change -1.0% -0.4%
Base: 25,060(CY), 20,268(PY)

28

India Online 2007

Chart 7: Region-wise break-ups

Current Year North East South West

50% 45%
40%
40%

30% 26%
22% 23% 22%
20%
12%
10% 9%

0%


Base: 25,060

Chart 4: Region-wise break-ups

Change from PY
10%
5% 5% 6% 6%
5%
1%
0%

-5%
-4%
-10% -7%

-15% -13%

Base: 25,060(CY), 20,268(PY)

29


Table 10: Preferred language of reading

Language IT Professional All Internet Users
English 40% 41%
% Change -25.0% -18.3%
Hindi 18% 19%
% Change 4% 0.7%
Telugu 8% 6%
% Change 6% 4%
Tamil 7% 6%
% Change 4% 3%
Marathi 5% 5%
% Change 2% 1%
Malayalam 3% 4%
% Change -0.8% 0.4%
Gujarati 3% 4%
% Change 2% 2%
Kannada 3% 4%
% Change 1% 2%
Bengali 3% 3%
% Change 1% 2%
Oriya 3% 3%
% Change 2% 2%
Base: 25,060(CY), 20,268(PY)

30

India Online 2007

Socio-Economic
Profile
Chart 8: Socio economic classification

Current Year SEC A SEC B SEC C SEC D SEC E

40%

31% 32%
30% 26%
24% 24%
23%
20%
13% 14%

10% 7%
6%

0%


Base: 25,060

Chart 5: Socio economic classification

Change from PY
7%
8%
6% 4%
4% 2% 2%
2% 1% 0.3%
0.0%
0%
-2%
-4%
-6% -5% -5%
-8%
-7%

Base: 25,060(CY), 20,268(PY)

31


Chart 9: Highest educational qualification

Current Year College but not Graduate
Graduate & above - general stream
Graduate & above - professional stream
40% 39%
37%
31%

24% 23% 25%

20%

0%


Base: 25,060

Chart 6: Highest educational qualification

Change from PY
8% 6% 5%
6% 4%
3%
4%
2%
0%
-2%
-4%
-3% -4%
-6%
-8%

Base: 25,060(CY), 20,268(PY)

32

India Online 2007

Chart 10: Occupational break up

Current Year Unemployed Employed

80%

62%
60%

38%
40%

20%

0%

All Internet Users

Base: 25,060

Chart 7: Occupational break up

Change from PY
2%
1%

0%

-1%
-2%

Base: 25,060(CY), 20,268(PY)

33


Chart 11: Function / field of occupation

Current Year IT/SW M ARCOM Finance Others
60%
54%

40%

18%
19%
20%
10%

0%

All Internet Users

Base: 15,219

34

India Online 2007

Chart 12: Head of the household

Current Year Head of the household Not head of the household

60% 56% 53%
47%
44%

40%

20%

0%


Base: 25,060

Chart 8: Head of the household

Change from PY
30% 25% 23%
20%
10%
0%
-10%
-20%
-30% -23%
-25%

Base: 25,060(CY), 20,268(PY)

35


Economic Profile
Chart 13: Monthly family income

Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

39% 38% 39%
40% 38%

20%
13% 13%
10% 10%

0%


Base: 21,343

Chart 9: Monthly family income

Change from PY
10% 6% 5%
4% 5% 5% 4%

0%

-10%

-13%
-20% -15%

Base: 21,343(CY), 20,268(PY)

36

India Online 2007

Chart 14: Most expensive vehicle owned by the household

Current Year 2 Wheeler 4 Wheeler Others

48%
50%
44%

40%
28%
30%
21%
20%
9% 9%
10%

0%


Base: 25,060

Chart 10: Most expensive vehicle owned by the household

Change from PY
8% 7%

6% 5% 5%
3%
4%

2%
1% 0.4%
0%

Base: 25,060(CY), 20,268(PY)

37


Chart 15: Ownership of credit cards (individually)

Current Year Don't own a credit card Own a Credit Card

68% 67%
70%
60%
50%
40% 32% 34%

30%
20%
10%
0%


Base: 25,060

Chart 11: Ownership of credit cards (individually)

Change from PY
10% 7%
7%

5%

0%

-5%

-10% -8% -7%

Base: 25,060(CY), 20,268(PY)

38

India Online 2007

Table 11: Household asset ownership

Asset IT Professional All Internet Users
Color TV 90% 92%
% Change 4% 3%
Mobile Phone 89% 90%
% Change 4% 5%
Bank Account* 79% 82%
% Change
Fridge 68% 75%
% Change 5% 4%
Cable TV connection/DTH 68% 72%
% Change -7.1% -4.6%
Computer/Laptop 73% 67%
% Change 17% 18%
Camera* 60% 64%
% Change
Landline Phone 57% 62%
% Change 0.5% -1.9%
Life Insurance 55% 61%
% Change 2% 1.40%
Home 56% 58%
% Change -11.7% -10.0%
Washing Machine 51% 57%
% Change 0.2% 2%
Music System/DVD/MP3* 50% 55%
% Change
Debit Card 52% 52%
% Change 8% 7%
Credit Card 34% 35%
% Change 10% 8%
Fixed Deposits* 30% 34%
% Change
Medical Insurance/CGHS 30% 33%
% Change 3% 3.20%
Air Conditioner 19% 25%
% Change 5% 5%
Microwave 19% 24%
% Change 4% 5%
Mutual Funds 19% 22%
% Change 1% -1.2%
Demat Account* 18% 21%
% Change
Video Camera* 18% 20%
% Change
Share of Companies* 16% 20%
% Change

39


Asset IT Professional All Internet Users
IPod* 13% 10%
% Change
Chit Fund Deposits 6% 7%
% Change -14.3% -19.9%
Base: 25,060(CY), 20,268(PY)

40

India Online 2007

Chart 16: Current loan liabilities

Current Year Home Loan Car Loan Two - wheeler Loan

49%
50% 45%

40%

30%

20% 15%
12% 13%
10%
10%

0%


Base: 25,060

41


Net Usage Status
Chart 17: Years of experience in using internet

Current Year Up to 1 year 1-2 years M ore than 2 years

80%
71%
63%
60%

40%

20% 16%
20% 15% 14%

0%


Base: 25,060

Chart 12: Years of experience in using internet

Change from PY
2%
1% 1%

0.3%
0%

-1%
-1%
-2%
-2%

Base: 25,060(CY), 20,268(PY)

42

India Online 2007

Chart 18: Place of accessing internet

Current Year Home Place of work (office / school / college) Cyber cafe
100%
87%
78%
80%
62%
59%
60% 52%
47%

40%

20%

0%


Base: 25,060

Chart 13: Place of accessing internet

Change from PY

30%

20%
19%
20%
13%
10%
10%
3% 1%
0%

Base: 25,060(CY), 20,268(PY)

43


Chart 19: Type of internet connection at home

Current Year Regular Dial Up Broadband Others
80%
68% 68%

60%

40%

20% 15% 16%
11% 10%

0%


Base: 14,856

Chart 14: Type of internet connection at home

Change from PY
20% 16% 16%

10%
2%
0%
-1%
-10%
-11%
-14%
-20%

Base: 14,856(CY), 13,221(PY)

44

India Online 2007

Chart 20: Type of internet connection at office

Current Year Regular Dial Up Broadband Others

70%
59% 61%
60%

50%

40%

30%
19%
20%
13%
5% 7%
10%

0%


Base: 19,740

Chart 15: Type of internet connection at office

Change from PY
15% 14%

10%

5% 3%

0%
-1%
-5%
-4%
-5%
-10% -6%

Base: 19,740(CY), 14,655(PY)

45


Chart 21: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40%
34% 35%

30%

20%
20% 17%

10% 10%
10%

0%


Base: 14,856

Chart 16: Service provider subscribed to at home

Change from PY
9%
10% 7%

5%

0%

-5% -3% -2%
-4%
-10%
-10%

Base: 14,856(CY), 13,554(PY)

46

India Online 2007

Chart 22: Service provider subscribed to at office

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

30% 28%
25%

20% 17%
15%
12% 11%
10%

0%


Base: 19,740

Chart 17: Service provider subscribed to at office

Change from PY
5% 4% 3%
2%

0%
-0.2%

-5%

-7%
-10%
-10%

Base: 19,740(CY), 14,721(PY)

47


Net Usage Dynamics
Chart 23: Frequency of accessing internet from home

Current Year At least once daily Weekly, but not daily
Less than once a week
100%
85% 84%
80%

60%

40%

20% 13% 14%
2% 2%
0%


Base: 14,231

Chart 18: Frequency of accessing internet from home

Change from PY

10% 8% 9%
5%
5%

0%
-1% -1%
-5%

-10% -8%

Base: 14,231(CY), 13,649(PY)

48

India Online 2007

Chart 24: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily
Less than once a week
100%
87% 86%
80%

60%

40%

20% 11% 11%
2% 3%
0%


Base: 17,617

Chart 19: Frequency of accessing internet from office

Change from PY
10% 9%

5%
2%
-0.1%
0%
-0.3%
-2%
-5%
-5%
-10%

Base: 17,617(CY), 14,274(PY)

49


Chart 25: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM
6.00 PM - 12.00 M idnight
60% 54% 54%

40%

20%
20% 18%
10% 9%

0%


Base: 13,905

Chart 20: Time of the day accessing internet from home

Change from PY
4%
2% 2%
2% 1% 1%
0%
-2%
-4% -2%
-6%
-8% -7%

Base: 13,905(CY), 13,345(PY)

50

India Online 2007

Chart 26: Time of the day accessing internet from office

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM
6.00 PM - 12.00 M idnight
60% 55%
49%

40%

20% 12%
11%
4% 4%
0%


Base: 17,680

Chart 21: Time of the day accessing internet from office

Change from PY
1%
0.2%
0.0%
0%

-1% -0.4%
-1%
-2%
-2%
-3%
-3%
-4%

Base: 17,680(CY), 14,305(PY)

51


Chart 27: Duration of PC usage from home

Current Year Light users M edium users Heavy users
80%
67%
56%
60%

40%
25%
19% 22%
20% 12%

0%


Base: 15,214

Chart 22: Duration of PC usage from home

Change from PY
5% 4%

1% 2%
0.6%
0%

-2%
-5%
-5%

Base: 15,214(CY), 15,041(PY)

52

India Online 2007

Chart 28: Duration of internet usage from home


50%
43%
40% 36% 36%
35%

30% 28%
22%
20%

10%

0%


Base: 14,015

Chart 23: Duration of internet usage from home

Change from PY
5% 5%
5%

0.8%
0%

-2%
-5% -3%
-6%
-10%

Base: 14,015(CY), 13,248(PY)

53


Chart 29: Duration of PC usage from office


70% 65%

60%

50% 47%

40%
31%
30%
19% 22%
20% 16%

10%

0%


Base: 18,200

Chart 24: Duration of PC usage from office

Change from PY
6% 5%

4%
2%
2% 1%

0%

-2%
-2%
-4% -3% -3%

Base: 18,200(CY), 14,961(PY)

54

India Online 2007

Chart 30: Duration of internet usage from office


50% 45%

40% 37% 37%
29%
30% 26% 26%

20%

10%

0%


Base: 17,100

Chart 25: Duration of internet usage from office

Change from PY

5%
4%
2%
1% 1%
0%

-3%
-5% -4%

Base: 17,100(CY), 13,934(PY)

55


Chart 31: Time spent by internet users on watching TV

50% 47%
44% 43%
41%
40%

30%

20%
12% 13%
10%

0%


Base: 21,962

Chart 26: Time spent by internet users on watching TV

Change from PY
5%
5% 4%

0%

-2% -2% -2% -3%
-5%

Base: 21,962(CY), 18,555(PY)

56

India Online 2007

Chart 32: Time spent by internet users on reading newspaper

48%
50% 46%
40% 41%
40%

30%

20%
12% 14%
10%

0%


Base: 22,501

Chart 27: Time spent by internet users on reading newspaper

Change from PY
40% 29% 26%
20% 12% 12%

0%

-20%

-40%
-40% -38%

Base: 22,501(CY), 19,016(PY)

57


Chart 33: Time spent by internet users on listening to radio

80%
71% 72%

60%

40%

20% 19%
20%
9% 10%

0%


Base: 14,785

Chart 28: Time spent by internet users on listening to radio

Change from PY
5%
3%
2%

0.1%
0%
-1%
-2%
-3%
-5%

Base: 14,785(CY), 12,358(PY)

58

India Online 2007

Preferred Net
Activities
Table 12: Popularity of various internet activities

Activity IT Professional All Internet Users
Emailing 95% 95%
% Change 6% 0.8%
Job Search 83% 73%
% Change 21% 20%
Instant messaging 72% 62%
% Change 29% 25%
Check news 68% 61%
% Change 14% 8%
Music 68% 60%
% Change 16% 12%
Chatting 69% 59%
% Change 10% 10%
Check Sports 68% 57%
% Change 29% 22%
E-greetings 62% 57%
% Change -0.3% 0.5%
Online games 60% 54%
% Change 26% 20%
Dating/Friendship 57% 51%
% Change 26% 25%
Mobile contents (ring tones / games, etc.)* 57% 50%
% Change
Search work related info 56% 49%
% Change -6.5% -0.5%
Matrimonial search 54% 48%
% Change 39% 33%
Educational / Learning material 57% 48%
% Change -9.0% -4.0%
Screensavers/wallpapers 44% 46%
% Change -4.5% -2.1%
Astrology 50% 46%
% Change 18% 12%
Check financial info 50% 45%
% Change 37% 30%
Search for product information 45% 45%
% Change 10% 8%
Social networking / Communities* 54% 44%
% Change

59


Buy online 48% 43%
% Change 17% 15%
Share pictures 44% 40%
% Change 6% 7%
Check real estate info 42% 37%
% Change 33% 26%
Check hobby related info 32% 32%
% Change 21% 21%
Check business/Financial news* 28% 30%
% Change
Net banking 39% 30%
% Change 7% 7%
Check health & lifestyle info 29% 30%
% Change -1.8% -2.0%
Movies* 36% 29%
% Change
Check cinema content 31% 28%
% Change 5% 3%
Check / read blogs* 34% 27%
% Change
Business/professional networking 31% 26%
% Change 31% 12%
Check personal travel related info 24% 26%
% Change 8% 9%
Buy other than travel products* 29% 24%
% Change
Look for Seminar/workshops 29% 24%
% Change 6% 5%
Online bill payment 29% 22%
% Change 10% 8%
Check business travel related info 16% 19%
% Change 3% 19%
Adult content 20% 18%
% Change 8% 7%
Online stock trading 13% 13%
% Change -0.2% -0.4%
Net telephony 17% 13%
% Change 3% 3%
Comment on blog post* 17% 12%
% Change
Local language website usage 16% 12%
% Change 16% -30.3%
Have a blog site of own* 10% 7%
% Change
Base: 14,253(CY), 17,277 (PY)

60

India Online 2007

Chart 34: Professional activities

Current Year Emailing - work related Job Search Instant messaging

100%
87% 83%
83%
80% 72% 73%
62%
60%
`
40%

20%

0%


Base: 14,253

Chart 29: Professional activities

Change from PY
29%
30% 25%
21% 20%
20%

10%

0%
-2% -3%
-10%

Base: 14,253(CY), 17,277(PY)

61


Chart 35: Personal activities

Current Year Emailing - personal Check news Chatting

100% 90% 89%

80% 68% 69%
61% 59%
60%

40%

20%

0%


Base: 14,253

Chart 30: Personal activities

Change from PY
20%
14%
10% 10%
10% 8%

0.8%
0%

-3%
-10%

Base: 14,253(CY), 17,277(PY)

62

India Online 2007

Chart 36: Downloading activities

Current Year M usic Online games M obile contents (ring tones/games)
70% 68%
60% 60%
60% 57% 54%
50%
50%
40%
30%
20%

10%
0%


Base: 14,253

Chart 31: Downloading activities

Change from PY
30% 27%
26%
22%
20%
20%
16%
12%
10%

0%

Base: 14,253(CY), 17,271(PY)

63


Chart 37: E-commerce related activities

Current Year E-greetings Check financial info Check real estate info

80%
63%
58%
60%
51%
46%
42%
40% 37%

20%

0%


Base: 14,043

Chart 32: E-commerce related activities

Change from PY
38%
40%
33%
30%
30% 27%

20%

10%
0.4% 1%
0%

Base: 14,043(CY), 17,263(PY)

64

India Online 2007

Chart 38: Online shopping

Current Year Buyers Non-Buyers

70%
60% 57%
52%
50% 48%
43%
40%

30%
20%
10%
0%


Base: 14,253

Chart 33: Online shopping

Change from PY
20% 17%
15%

10%

0%

-10%

-20% -17% -15%

Base: 14,253(CY), 20,268(PY)

65


Chart 39: Response to online marketing stimulus

Current Year Clicked a banner ad
Participated in an online contest
Clicked a sponsored search ad
50%
50% 47% 47%
42% 43%
40% 37%

30%

20%

10%

0%


Base: 10,888

Chart 34: Response to online marketing stimulus

Change from PY

15% 13%

10%
6%
5% 2%
0.1%
0%
-5%
-10%
-15% -9% -12%

Base: 10,888(CY), 15,715(PY)

66

India Online 2007

Chart 40: Blogging activities

Current Year Check/read blogs Comment on blog post
Have a blog site of own None of the above
80% 70%

61%
60%

40% 34%
27%
17%
20% 12%
10%
7%
0%


Base: 14,253

67


Chart 41: Member of an online community

Current Year Not a member of any online community
M ember of an online community
59%
60%
53%
48%
41%
40%

20%

0%


Base: 14,253

68

India Online 2007

Table 13: Membership by type of online community

Membership IT Professional All Internet Users
Not a member of any online community 48% 59%
Alumni & Schools 8% 7%
Computers & Internet 14% 5%
Romance & Relationships 4% 5%
Business / Professional community 4% 3%
Music 3% 3%
Schools & Education 3% 3%
Games 2% 2%
Individuals 3% 2%
Arts & Entertainment 2% 2%
Base: 14,253

69


Table 14: Most used local language websites (other than English)

Language IT Professional All Internet Users
Tamil 16% 19%
Hindi 21% 19%
Malayalam 13% 15%
Telugu 16% 13%
Marathi 11% 12%
Kannada 8% 6%
Bengali 7% 6%
Gujarati 3% 3%
Oriya 0.9% 1%
Konkani 0.0% 0.8%
Base: 1,388

70

India Online 2007

Table 15: Online activities desired in other languages

Email 63% 61%
Chatting 52% 46%
Entertainment 46% 45%
Search information 35% 33%
Online news 35% 31%
Online learning / education 33% 31%
Astrology 23% 23%
Online shopping 18% 18%
Travel related information 15% 16%
Matrimony 15% 13%
Blog 15% 12%
Not Interested 17% 21%
Base: 14,253

71


Chart 42: Problems faced while surfing the internet

Current Year Slow website opening Virus / spyware Spam / junk mails

70%
59% 62%
60% 56%
52% 49% 49%
50%
40%
30%
20%

10%
0%


Base: 14,252

72

Juxt Consult India Online 2007 IT Professionals On The Net Report

Juxt Consult India Online 2007 IT Professionals On The Net Report

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Juxt Consult India Online 2007 IT Professionals On The Net Report