The document provides an overview of a large survey conducted in India in 2010 to profile mobile phone users. Some key findings include: - The survey covered over 259,000 individuals across India to estimate the number of active mobile subscribers and connections. - There are estimated to be 304 million mobile subscribers in India using 355 million active connections. - The average household has 2 mobile users and 1.17 active connections per user.

1. India Mobile 2010 Mobile Phone Users in India and their Mobile Usage Behavior and Preferences

7. Excerpts from the Executive Summary

10. Topline Findings

15. Service Provider – ‘Active’ Multiple Connections Overall (%) Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Airtel 27.7% 28.0% Vodafone 15.6% 15.3% Reliance 15.1% 15.0% IDEA 13.1% 13.0% BSNL 10.6% 10.7% Tata Teleservices 7.7% 7.5% Aircel 6.9% 6.8% Loop Mobile 0.6% 0.6% Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Sistema Shyam 0.4% 0.4% Uninor 0.4% 0.4% MTNL 0.4% 0.4% Spice 0.2% 0.2% HFCL 0.1% 0.1% Others 0.3% 0.3% Non-operating brands claimed 0.9% 1.3% Total 100% 100% 1.06 1.05

18. Handset Brands – Multiple Handsets Mobile Handset Brands % of Total ‘Active’ Mobile Handsets All India Urban Rural Nokia 62.2% 65.2% 59.1% LG 10.2% 10.3% 10.0% Samsung 9.2% 7.7% 10.7% Sony Ericsson 3.6% 3.2% 4.0% Micromax 1.6% 1.0% 2.3% Motorola 1.6% 1.8% 1.3% Spice 1.5% 1.2% 1.8% Haier 0.9% 1.1% 0.6% Maxx Mobile 0.7% 0.5% 0.8% Other Brands 1.7% 1.9% 1.9% Local/Chinese 4.0% 3.3% 4.6% Don't Know/Unspecified 4.8% 5.1% 4.5%

22. Report Details

24. Overall Mobile User Level Dataset Supplementary Level Datasets Pricing – Mobile Service Datasets* India Mobile Service Rs. 250,000 (data at all India, urban, rural and ‘circle type’ level only) * 10.3% service tax extra Telecom Circle-wise Datasets Rs. 100,000 per telecom circle (data at the ‘individual telecom circle’ level only) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 5 telecom circle-wise datasets 6 - 12 telecom circle-wise datasets All telecom circle-wise datasets + +    Rs. 500,000 Rs. 700,000 Rs. 900,000 India Mobile Service (data at all India, urban, rural, circle type, city type and village type level)

25. Pricing – Mobile Handset Datasets* Overall Mobile User Level Dataset Supplementary Level Datasets India Mobile Handset Rs. 250,000 (data at all India, urban, rural and ‘city type’ level only) * 10.3% service tax extra Telecom Circle-wise Datasets Rs. 100,000 per telecom circle (data at the ‘individual telecom circle’ level only) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 5 telecom circle-wise datasets 6 - 12 telecom circle-wise datasets All telecom circle-wise datasets + +    Rs. 500,000 Rs. 700,000 Rs. 900,000 India Mobile Handset (data at all India, urban, rural, circle type, city type and village type level)

32. Thank You!