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1.
2.
3.
4.
5.
6.

Choose	
  a	
  program
Set	
  goals
Set	
  fail	
  point
Evaluate
Re-­‐joice/Re-­‐tool/Re-­‐sign
What	
  did	
  you	
  learn

Are	
  You	
  Really	
  
Better	
  Safe	
  Than	
  
Sorry?
Three	
  Failed	
  Programs,	
  How	
  We	
  Learned	
  and	
  Why	
  
You	
  Should	
  Fail	
  Too
What are we doing here?
Ch-­‐Ch-­‐Ch-­‐Ch-­‐Changes
Merriam	
  Webster
Be	
  EXTRAORDINARY
You	
  Never	
  Know	
  Unless	
  You	
  Try
Library	
  Goal:	
  Fail	
  Often
Making	
  the	
  best	
  of	
  it
Admitting	
  Defeat
Failure	
  in	
  action

1.
2.
3.
4.
5.
6.
7.
8.

Why	
  do	
  we	
  fail
What	
  is	
  failure
What	
  does	
  failure	
  have	
  to	
  do	
  with	
  being	
  EXTRAORDINARY
Why	
  should	
  you	
  strive	
  towards	
  failure
How	
  can	
  you	
  organization	
  encourage	
  failure
How	
  to	
  make	
  the	
  best	
  of	
  failure
When	
  should	
  you	
  admit	
  failure
How	
  we’ve	
  failed	
  and	
  what	
  we	
  learned
Ch-Ch-Ch-Ch-Changes

Changes
By: David Bowie

K.	
  Why	
  do	
  we	
  fail
F__L_R_

K.	
  What	
  word	
  do	
  you	
  see?
FAILURE

K.	
  Was	
  it	
  failure?	
  You’re	
  wrong!
FEELERS

K.	
  The	
  correct	
  word:	
  feelers
But	
  you	
  were	
  conditioned	
  to	
  see	
  failure
K.	
  Which	
  line	
  is	
  longer?
K.	
  If	
  you’ve	
  seen	
  this	
  before,	
  you	
  assume	
  they’re	
  the	
  same	
  length
But	
  they’re	
  not
We’ve	
  messed	
  with	
  your	
  expectations
Grate	
  Expectations

http://www.Tlickr.com/photos/mugley/6237249986/

K.	
  But	
  we’re	
  messing	
  with	
  your	
  expectations	
  –	
  you’ve	
  seen	
  a	
  word	
  you	
  think	
  you	
  know,	
  but	
  it’s	
  not
You’ve	
  seen	
  a	
  problem	
  100	
  times	
  before,	
  but	
  the	
  answer	
  that	
  you	
  know	
  is	
  wrong.
We’re	
  messing	
  with	
  you.	
  We’re	
  upending	
  your	
  expectations.	
  But	
  it’s	
  just	
  like	
  the	
  world.
The	
  world	
  is	
  messing	
  with	
  you!
M.	
  The	
  world	
  is	
  changing	
  faster	
  than	
  we	
  can	
  comprehend	
  it.	
  	
  Look	
  at	
  all	
  the	
  sweet	
  ways	
  we’ve	
  listened	
  to	
  music	
  
over	
  the	
  years.	
  	
  It	
  wasn’t	
  too	
  long	
  ago	
  that	
  the	
  world	
  was	
  introduced	
  to	
  the	
  iPod.	
  	
  Look	
  where	
  we’ve	
  come	
  since	
  
then.
http://www.fastcoexist.com/1681088/the-­‐16-­‐most-­‐compelling-­‐infographics-­‐of-­‐2012#7

M.	
  Any	
  foodies	
  out	
  there?	
  	
  Look	
  at	
  how	
  serving	
  sizes	
  have	
  changed.
http://visualoop.com/10492/vintage-­‐infodesign-­‐29

M.	
  This	
  is	
  what	
  the	
  London	
  Underground	
  looked	
  like	
  in	
  1908.	
  
M.	
  	
  Here’s	
  a	
  look	
  at	
  it	
  today.	
  	
  The	
  world	
  is	
  changing.	
  
http://farm9.staticBlickr.com/8478/8242434388_7622017e7c_c.jpg

M.	
  How	
  many	
  people	
  heard	
  there	
  would	
  be	
  a	
  wave	
  of	
  librarian	
  job	
  openings	
  in	
  the	
  next	
  couple	
  of	
  years	
  after	
  all	
  
of	
  the	
  librarians	
  retired?	
  How’s	
  that	
  prediction	
  panning	
  out	
  for	
  recent	
  library	
  science	
  grads?	
  	
  Hasn’t	
  happened.	
  	
  
Times	
  changed,	
  the	
  economy	
  tanked	
  and	
  it’s	
  time	
  for	
  a	
  new	
  strategy.	
  	
  
http://farm3.staticBlickr.com/2698/4304968451_6d8728883f_o.jpg

M.	
  Try	
  as	
  we	
  might,	
  we	
  can	
  only	
  make	
  guesses	
  or	
  predictions	
  about	
  the	
  future.	
  	
  What	
  will	
  libraries	
  look	
  like	
  in	
  30	
  
years?	
  	
  What	
  will	
  patrons	
  want	
  from	
  us	
  in	
  8	
  years?	
  	
  How	
  will	
  our	
  communities	
  change	
  in	
  the	
  next	
  decade?	
  	
  The	
  
future	
  is	
  unkown.	
  	
  How	
  many	
  libraries	
  had	
  the	
  advent	
  of	
  the	
  internet	
  and	
  personal	
  computers	
  in	
  their	
  strategic	
  
plans	
  before	
  they	
  arrived?	
  	
  We	
  can	
  make	
  educated	
  predictions	
  but	
  really	
  we’re	
  only	
  making	
  guesses.
http://farm8.staticBlickr.com/7381/9210684962_c622cc8c65_o.jpg

M.	
  Who	
  saw	
  this	
  change	
  coming	
  a	
  decade	
  ago?	
  	
  Outside	
  of	
  science	
  biction	
  and	
  uber	
  techies,	
  no	
  one	
  probably	
  
expected	
  to	
  see	
  people	
  wearing	
  a	
  computer.	
  	
  The	
  world	
  is	
  changing	
  quickly.	
  	
  Where’s	
  your	
  place	
  in	
  this	
  rapidly	
  
changing	
  landscape?
And	
  you	
  know	
  what,	
  the	
  rules	
  are	
  changing	
  too.	
  	
  A	
  few	
  years	
  ago	
  the	
  prospect	
  of	
  wearing	
  a	
  pair	
  of	
  glasses	
  like	
  
this	
  would	
  be	
  laughable.	
  	
  I’m	
  willing	
  to	
  bet	
  most	
  still	
  think	
  that’s	
  the	
  case,	
  but	
  who	
  knows—maybe	
  this	
  will	
  be	
  
embraced	
  by	
  all	
  of	
  this	
  and	
  just	
  part	
  of	
  how	
  we	
  live.
Grate	
  Expectations

http://www.Tlickr.com/photos/mugley/6237249986/

M.	
  It’s	
  hard	
  to	
  make	
  sure	
  that	
  our	
  expectations	
  meet	
  reality	
  in	
  such	
  a	
  rapidly	
  changing	
  world.
How can we succeed?
Commit to failure.

K:	
  How	
  can	
  we	
  succeed?
M:	
  Commit	
  to	
  failure.
Merriam Webster

K.	
  What	
  is	
  failure?
- lack of success
- a falling short
- one that has failed

M.	
  Merriam	
  gives	
  us	
  three	
  options.	
  	
  “Lack	
  of	
  success”	
  &	
  “a	
  falling	
  short”	
  aren’t	
  shockers.	
  	
  It’s	
  that	
  third	
  one	
  that	
  
really	
  hits	
  the	
  hardest.	
  	
  One	
  that	
  has	
  failed.	
  	
  How	
  often	
  do	
  you	
  internalize	
  failure	
  and	
  how	
  much	
  harder	
  does	
  that	
  
make	
  it	
  on	
  you?	
  	
  I	
  think	
  this	
  last	
  one	
  scares	
  us	
  the	
  most.
goals: what you want

expectations:
what you have

K.	
  	
  Debinition	
  of	
  terms
In	
  today’s	
  presentation	
  we’ll	
  use	
  goals	
  and	
  expectations	
  in	
  two	
  different	
  ways.
Expectation:	
  A	
  way	
  that	
  you	
  perceive	
  the	
  world
Goal:	
  What	
  you	
  want	
  to	
  happen
http://farm4.staticBlickr.com/3170/2396768838_d4c8f254a3_b.jpg

M.	
  Failure	
  comes	
  in	
  two	
  sizes.	
  	
  The	
  birst	
  one	
  is	
  the	
  lame	
  kind.	
  	
  You	
  know	
  you	
  should	
  be	
  doing	
  something,	
  but	
  you	
  
don’t.	
  	
  
You’re	
  told	
  weeding	
  is	
  an	
  important	
  part	
  of	
  collection	
  development,	
  but	
  you	
  don’t	
  do	
  it
You	
  conduct	
  a	
  survey	
  at	
  a	
  program,	
  but	
  don’t	
  take	
  the	
  results	
  into	
  account	
  when	
  planning	
  the	
  next	
  program
You	
  only	
  put	
  events	
  on	
  your	
  facebook	
  page	
  -­‐-­‐	
  nothing	
  else
You	
  have	
  the	
  resources	
  to	
  make	
  something	
  happen	
  but	
  you	
  opt	
  for	
  inaction.	
  	
  

The	
  second	
  one	
  is	
  totally	
  legit	
  and	
  what	
  we’re	
  going	
  to	
  focus	
  on	
  today.	
  	
  This	
  is	
  the	
  good	
  kind.	
  	
  There’s	
  something	
  
that	
  you’ve	
  never	
  done	
  or	
  your	
  organization	
  has	
  never	
  done	
  and	
  you’re	
  willing	
  to	
  try	
  it.	
  	
  
You	
  develop	
  your	
  graphic	
  novel	
  collection,	
  which	
  has	
  never	
  had	
  its	
  own	
  selector.
You	
  plan	
  a	
  new	
  fundraiser	
  that	
  closes	
  the	
  library	
  and	
  brings	
  donors	
  into	
  the	
  building
You	
  try	
  a	
  new	
  social	
  media	
  platform	
  that	
  no	
  other	
  libraries	
  are	
  on	
  yet.
Jump into failure

K.	
  Let’s	
  jump	
  into	
  some	
  failure
Start with an idea…

M:	
  First	
  you’re	
  going	
  to	
  start	
  with	
  an	
  idea…	
  
…to expand your library’s

K.	
  …to	
  expand	
  your	
  library’s	
  potential.
http://www.Blickr.com/photos/nasamarshall/3765799902/

M.	
  Here’s	
  the	
  birst	
  example.	
  	
  To	
  expand	
  your	
  library’s	
  potential	
  you	
  want	
  to	
  create	
  a	
  new	
  collection.
http://www.Blickr.com/photos/jody_art/2099710671/

M.	
  In	
  response	
  to	
  the	
  downturn	
  of	
  the	
  economy,	
  Baldwin	
  opted	
  to	
  create	
  a	
  “Tough	
  Times”	
  collection.	
  	
  We	
  
brought	
  together	
  career	
  and	
  personal	
  binance	
  materials	
  from	
  different	
  Dewey	
  ranges	
  into	
  a	
  single	
  collection.
Set goals

K.	
  Step	
  one	
  after	
  forming	
  an	
  idea	
  is	
  setting	
  goals
http://farm4.staticBlickr.com/
3178/4564135455_4c14304e48_b.jpg

K.	
  We	
  as	
  librarians	
  are	
  good	
  at	
  having	
  ideas,	
  but	
  we’re	
  bad	
  about	
  writing	
  down	
  exactly	
  what	
  we	
  want	
  to	
  
accomplish.	
  
Spend	
  10	
  minutes	
  thinking	
  about	
  why	
  you	
  want	
  to	
  implement	
  your	
  idea.	
  Come	
  up	
  with	
  2/3	
  reasons	
  why	
  this	
  
project	
  is	
  worth	
  your	
  time	
  and	
  effort,	
  what	
  do	
  you	
  want	
  it	
  to	
  accomplish
http://www.Blickr.com/photos/30959743@N00/5312747076/

M.	
  One	
  goal:	
  easier	
  browsing	
  for	
  the	
  patrons.
http://www.Blickr.com/photos/25504455@N02/4704575195/

M.	
  Another	
  goal:	
  to	
  ease	
  the	
  necessity	
  to	
  ask	
  a	
  librarian	
  for	
  help	
  on	
  a	
  sensitive	
  topic.
How will you know IF you’ve
failed if you don’t know what
you want to accomplish?

K	
  In	
  terms	
  of	
  goals,	
  how	
  will	
  you	
  know	
  IF	
  you’ve	
  failed	
  if	
  you	
  don’t	
  know	
  what	
  you	
  want	
  to	
  accomplish
But, how do know WHEN
you’ve failed?

K	
  It’s	
  just	
  as	
  important	
  to	
  know	
  as	
  you’ve	
  failed	
  -­‐-­‐	
  when	
  you	
  need	
  to	
  quit
http://www.Blickr.com/photos/Blyingturtle/837938254/

K.	
  Mediocrity	
  is	
  always	
  easier	
  than	
  knowing	
  when	
  to	
  quit
But	
  when	
  you	
  give	
  in	
  to	
  mediocrity,	
  you’re	
  expending	
  time	
  and	
  resources	
  that	
  prevent	
  you	
  from	
  being	
  the	
  best
http://www.Blickr.com/photos/jenosaur/4887741728/

K.	
  So	
  you	
  have	
  to	
  know	
  when	
  to	
  quit
http://www.Blickr.com/photos/cellphonesusie/2095494955/

K.	
  Fail	
  Point:	
  Quitting	
  before	
  you	
  start.	
  
When	
  you	
  start	
  a	
  project,	
  make	
  sure	
  that	
  you	
  know	
  what	
  your	
  fail	
  point	
  is.	
  
Fail	
  point	
  is	
  a	
  predetermined	
  point	
  when	
  you	
  should	
  give	
  up	
  on	
  a	
  project
When	
  you	
  determine	
  a	
  fail	
  point	
  you’re	
  not	
  tempted	
  to	
  give	
  up	
  when	
  things	
  get	
  rough.	
  	
  You	
  can	
  adjust	
  your	
  fail	
  
point	
  once	
  you	
  get	
  started	
  on	
  the	
  project	
  based	
  on	
  new	
  information.	
  
http://www.Blickr.com/photos/wingedwolf/5471047557/

K.	
  Once	
  you’ve	
  reached	
  your	
  fail	
  point,	
  Just	
  ask	
  yourself	
  three	
  questions	
  before	
  you	
  give	
  up
http://www.Blickr.com/photos/jarbo/9379813470/

K.	
  Am	
  I	
  panicking?
http://www.Blickr.com/photos/b4b2/3954106061/

K.	
  Who	
  am	
  I	
  trying	
  to	
  inbluence?	
  Am	
  I	
  trying	
  to	
  make	
  myself,	
  my	
  boss,	
  look	
  good	
  by	
  quitting?	
  Am	
  I	
  trying	
  to	
  
appease	
  someone	
  else.
http://www.Blickr.com/photos/mworrell/266913194/

K.	
  What	
  sort	
  of	
  measurable	
  progress	
  am	
  I	
  making?
Choose our fail point

M.	
  For	
  the	
  “Tough	
  Times”	
  collection,	
  we	
  needed	
  a	
  fail	
  point.
http://www.Blickr.com/photos/fuzzcat/76738710/

M.	
  Our	
  fail	
  point	
  for	
  this	
  endeavor:	
  A	
  signibicant	
  reduction	
  in	
  turnover
And go!

K.	
  	
  Begin	
  your	
  project
Evaluate

K.	
  As	
  your	
  progressing	
  through	
  the	
  project,	
  make	
  sure	
  to	
  evaluate	
  as	
  you	
  go	
  along
http://www.Blickr.com/photos/pjern/2150874047/

K.	
  Evaluation	
  comes	
  in	
  many	
  sizes.	
  	
  First	
  up,	
  statistics.	
  	
  Most	
  of	
  think	
  of	
  numbers	
  when	
  we	
  hear	
  evaluation	
  but	
  it	
  
can	
  be	
  so	
  much	
  more.	
  	
  
http://farm9.staticBlickr.com/8391/8620867436_421f798446_b.jpg

M.	
  Surveys	
  are	
  another	
  option.	
  	
  Get	
  feedback	
  from	
  people	
  who	
  participated	
  or	
  experienced	
  something.	
  	
  Ask	
  them	
  
to	
  rank	
  things.	
  	
  Ask	
  them	
  to	
  tell	
  you	
  a	
  story.	
  	
  Ask	
  them	
  how	
  it	
  can	
  be	
  better	
  next	
  time.	
  	
  And	
  if	
  you	
  declare	
  your	
  
surveys	
  unscientibic,	
  ask	
  a	
  mix	
  of	
  questions	
  to	
  get	
  different	
  types	
  of	
  information	
  from	
  the	
  same	
  group.
http://www.Blickr.com/photos/28misguidedsouls/6517859113/

K.	
  	
  Observation	
  can	
  be	
  a	
  powerful	
  way	
  to	
  evaluate	
  how	
  patrons	
  are	
  using	
  your	
  library,	
  how	
  they	
  navigate	
  the	
  
collection	
  and	
  how	
  they	
  interact	
  with	
  your	
  resources.	
  	
  
http://www.Blickr.com/photos/pedromourapinheiro/2505997361/

M:	
  	
  The	
  shoe	
  on	
  the	
  left	
  came	
  into	
  the	
  library	
  and	
  asked	
  for	
  some	
  resources	
  on	
  proper	
  job	
  attire.	
  	
  A	
  few	
  months	
  
later,	
  I	
  followed	
  up	
  with	
  the	
  shoe	
  on	
  the	
  right	
  to	
  see	
  if	
  the	
  information	
  helped—I’d	
  call	
  it	
  a	
  success.	
  	
  Try	
  the	
  same	
  
after	
  you	
  teach	
  a	
  computer	
  class—get	
  in	
  touch	
  with	
  people	
  to	
  see	
  if	
  the	
  information	
  helped	
  and	
  if	
  they’ve	
  put	
  it	
  
to	
  use.
http://www.Blickr.com/photos/27640054@N08/5229323438/

K.	
  	
  Talk	
  to	
  people	
  who	
  attend	
  your	
  classes	
  or	
  programs.	
  	
  You	
  can	
  informally	
  chat	
  to	
  get	
  information	
  or	
  have	
  
formal	
  interviews	
  planned.	
  	
  Either	
  way,	
  they	
  may	
  have	
  helpful	
  insights	
  for	
  you.
http://www.Blickr.com/photos/doug88888/4772206814

M.	
  	
  The	
  person	
  who	
  presented	
  a	
  program	
  at	
  the	
  library	
  is	
  worth	
  talking	
  with	
  for	
  some	
  information.	
  	
  What’d	
  they	
  
like	
  about	
  the	
  room?	
  	
  What	
  would	
  make	
  it	
  better?	
  	
  If	
  you	
  participated	
  in	
  the	
  program	
  or	
  helped	
  coordinate	
  it,	
  you	
  
can	
  contribute	
  to	
  the	
  evaluation	
  as	
  well.
M.	
  Quantitative	
  Evaluation:	
  Here’s	
  a	
  turnover	
  graph	
  of	
  the	
  Tough	
  Times	
  collection	
  from	
  2007	
  until	
  the	
  last	
  
copies	
  were	
  pulled	
  in	
  2013
http://www.Blickr.com/photos/26436097@N06/3577438623/

K.	
  Often	
  times	
  the	
  reward	
  is	
  high	
  when	
  you	
  birst	
  start	
  doing	
  something	
  -­‐	
  	
  It	
  could	
  be	
  because	
  you’re	
  putting	
  a	
  lot	
  
of	
  effort	
  into	
  marketing,	
  or	
  people	
  are	
  excited	
  with	
  a	
  new	
  product,	
  but	
  eventually	
  that	
  enthusiasm	
  on	
  your	
  part	
  
or	
  your	
  patrons	
  part	
  will	
  wane.
http://www.Blickr.com/photos/nox_noctis_silentium/3830417445/

K.	
  But	
  eventually	
  that	
  reward	
  gets	
  reduced	
  and	
  people	
  give	
  up
http://www.Blickr.com/photos/f_jean/4749123322/

K.	
  If	
  you	
  push	
  through	
  those	
  difbicult	
  downturns	
  (when	
  appropriate)	
  you	
  can	
  reap	
  a	
  bigger	
  reward
http://sethgodin.typepad.com/the_dip/page/2/

K.	
  The	
  Dip
K.	
  Example:	
  Graphic	
  Novels	
  turnover	
  at	
  Baldwin	
  since	
  2007
http://www.Blickr.com/photos/kshathriya/331847679/

K.	
  But	
  that’s	
  not	
  the	
  only	
  way	
  things	
  can	
  go.
http://sethgodin.typepad.com/the_dip/page/2/

K.	
  Cul-­‐de-­‐sac	
  and	
  the	
  Cliff
Where does our program fall?

M.	
  How	
  does	
  this	
  play	
  out	
  with	
  the	
  “Tough	
  Times”	
  collection?
M.	
  First	
  you	
  see	
  the	
  dip
M.	
  But	
  then	
  you	
  see,	
  it’s	
  really	
  a	
  cul	
  de	
  sac
What about qualitative
evaluation?

K.	
  Life	
  isn’t	
  all	
  numbers.	
  Don’t	
  let	
  your	
  board	
  or	
  your	
  boss	
  convince	
  you	
  that	
  quantitative	
  evaluation	
  is	
  the	
  only	
  
important	
  options
two	
  
e	
  to	
  look	
  in	
  
trons	
  hav
	
  because	
  pa
It’s	
  hard
rian	
  1
s…
mous	
  Libra
to	
  Tind	
  book
places	
  
-­‐	
  Anony

Patrons	
  just	
  end	
  up	
  asking	
  one	
  of	
  us,	
  and	
  then	
  
we	
  look	
  confused	
  when	
  we	
  have	
  to	
  take	
  them	
  
to	
  multiple	
  places	
  in	
  the	
  collection.
-­‐	
  Anonymous	
  Librarian	
  3

Patron
s	
  don’t
	
  know	
  
look.
where
	
  to	
  
-­‐	
  Anon
ymous
	
  Librar
ian	
  2

I	
  think	
  it	
  was	
  a	
  really	
  good	
  
idea	
  for	
  a	
  hard	
  time,	
  but	
  it	
  
didn’t	
  really	
  work	
  out.
-­‐	
  Anonymous	
  Librarian	
  4

M.	
  Qualitative	
  Evaluation	
  is	
  like	
  story	
  telling.	
  	
  You’re	
  getting	
  information	
  from	
  words.	
  	
  Here’s	
  what	
  librarians	
  
may	
  have	
  said	
  about	
  the	
  “Tough	
  Times”	
  collection	
  at	
  Baldwin.	
  
Re-joice/Re-tool/Re-sign

K.	
  Once	
  you’re	
  evaluated	
  your	
  program/collection/etc...	
  you	
  have	
  three	
  choices	
  and	
  then...
http://farm1.staticBlickr.com/38/85911467_Bb4835ec53_o.jpg

K.	
  	
  determine	
  were	
  you	
  successful?	
  	
  Did	
  you	
  win	
  the	
  gold	
  cup?	
  	
  Either	
  way,	
  what	
  did	
  you	
  learn	
  from	
  the	
  
experience?
http://www.Blickr.com/photos/fuzzcat/76738710/

M.	
  In	
  the	
  end,	
  we	
  opted	
  to	
  “Resign”	
  the	
  “Tough	
  Times”	
  collection.
http://www.Blickr.com/photos/nathaninsandiego/6863425933/

M.	
  Our	
  goals	
  were	
  not	
  met:	
  It	
  didn’t	
  make	
  it	
  easier	
  for	
  patrons,	
  and	
  they	
  ended	
  up	
  going	
  to	
  a	
  librarian	
  anyways.
People	
  will	
  always	
  ask	
  
librarians	
  questions…	
  
because	
  librarians	
  rule.

M.	
  So	
  the	
  “Tough	
  Times”	
  collection	
  didn’t	
  pan	
  out	
  as	
  had	
  hoped.	
  	
  Could	
  we	
  have	
  made	
  it	
  work?	
  	
  Maybe,	
  but	
  it	
  
wasn’t	
  worth	
  it	
  to	
  keep	
  it	
  going.	
  	
  Plus,	
  we	
  found	
  out	
  people	
  just	
  like	
  asking	
  librarians	
  questions…which	
  is	
  a	
  good	
  
thing.
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
Choose a program…

M.	
  	
  Let’s	
  look	
  at	
  another	
  example.	
  	
  	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
http://www.Blickr.com/photos/nasamarshall/3765799902/

M.	
  	
  First,	
  the	
  goal.	
  	
  Expand	
  our	
  library’s	
  potential	
  and	
  reach	
  out	
  to	
  young	
  professionals.
http://www.(lickr.com/photos/amanda28192/6216031916/

M.	
  	
  So	
  we	
  started	
  Friends	
  Don’t	
  Let	
  Friends	
  Read	
  Alone:	
  an	
  evening	
  book	
  club	
  at	
  a	
  locally	
  owned	
  coffee	
  house.
Set goals…

M.	
  Goals	
  for	
  this	
  endeavor	
  included…
http://www.Blickr.com/photos/30959743@N00/5312747076/

M.	
  Bring	
  in	
  young	
  people.	
  	
  Find	
  some	
  way	
  to	
  connect	
  with	
  them	
  and	
  get	
  them	
  engaged	
  in	
  the	
  library.
http://www.Blickr.com/photos/25504455@N02/4704575195/

M.	
  	
  We	
  also	
  wanted	
  to	
  support	
  a	
  local	
  business.
Set a fail point…

M.	
  	
  Then	
  we	
  needed	
  our	
  fail	
  point.
http://www.Blickr.com/photos/fuzzcat/76738710/

M.	
  	
  Our	
  fail	
  point	
  for	
  this	
  book	
  club:	
  A	
  signibicant	
  reduction	
  in	
  attendance.
Evaluate…

M.	
  	
  Up	
  next,	
  evaluation!
M.	
  	
  A	
  quantitative	
  look:	
  Here’s	
  a	
  attendance	
  graph	
  of	
  Friends	
  Don’t	
  Let	
  Friends	
  Read	
  Alone.
M.	
  	
  You’ll	
  see	
  a	
  slight	
  overall	
  increase.	
  	
  It’s	
  trending	
  upward.
Facts:
1.The	
  place	
  where	
  we	
  were	
  having	
  
our	
  book	
  club	
  closed.	
  Suddenly.
2.While	
  the	
  book	
  club	
  appealed	
  to	
  
young	
  professionals	
  for	
  the	
  birst	
  
year,	
  but	
  then	
  stopped	
  attracting	
  
them.	
  

M.	
  	
  Here’s	
  some	
  qualitative	
  evaluation	
  for	
  you.	
  The	
  local	
  business	
  wasn’t	
  open	
  any	
  longer	
  and	
  the	
  young	
  folks	
  
weren’t	
  hip	
  to	
  us.
Re-joice/Re-tool/Re-sign…

Time	
  to	
  decide	
  if	
  we’re	
  going	
  to	
  Re-­‐joice,	
  Re-­‐tool	
  or	
  Re-­‐sign
http://www.Blickr.com/photos/fuzzcat/76738710/

M.	
  We	
  could	
  have	
  quit,	
  but	
  we	
  didn’t	
  have	
  to!
http://www.Blickr.com/photos/nathaninsandiego/6863425933/

M.	
  	
  Our	
  goals	
  were	
  not	
  met:	
  We	
  didn’t	
  attract	
  young	
  professionals	
  and	
  we	
  didn’t	
  support	
  the	
  local	
  business	
  
enough	
  to	
  get	
  other	
  businesses	
  to	
  want	
  to	
  participate.
http://www.Blickr.com/photos/hinkelstone/2938685282/

M.	
  	
  But	
  we	
  still	
  had	
  success!	
  
What did you learn?

Want	
  to	
  know	
  what	
  we	
  learned?
We	
  needed	
  an	
  evening	
  book	
  club.
We	
  could	
  still	
  get	
  a	
  regular	
  contingent	
  of	
  
book	
  clubers,	
  just	
  not	
  in	
  our	
  target	
  
demographic.	
  

We	
  learned	
  that	
  an	
  evening	
  book	
  club	
  could	
  succeed.	
  	
  People	
  wanted	
  to	
  meet	
  at	
  night	
  and	
  talk	
  about	
  books.	
  	
  A	
  
dedicated	
  group	
  were	
  interested	
  enough	
  to	
  make	
  it	
  a	
  regular	
  thing.	
  	
  They	
  ended	
  up	
  being	
  a	
  mixed	
  demographic	
  
but	
  that’s	
  bine	
  with	
  us.	
  	
  We	
  created	
  something	
  new	
  that	
  met	
  the	
  needs	
  of	
  our	
  patrons.
Choose a program…

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
http://www.Blickr.com/photos/nasamarshall/3765799902/

K.	
  Expand	
  your	
  library’s	
  potential	
  and	
  reach	
  out	
  on	
  a	
  new	
  social	
  media	
  platform
http://www.Blickr.com/photos/bunchesandbits/6137341753/

K.	
  Pinterest:	
  It’s	
  a	
  new	
  way	
  to	
  reach	
  out	
  on	
  social	
  media
Set goals…

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
http://www.Blickr.com/photos/30959743@N00/5312747076/

K.	
  To	
  reach	
  out	
  to	
  new	
  people	
  using	
  a	
  new	
  medium
http://www.Blickr.com/photos/25504455@N02/4704575195/

K.	
  To	
  make	
  creating	
  online	
  bibliographies	
  easier
Set a fail point…

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
http://www.Blickr.com/photos/fuzzcat/76738710/

K.	
  Quit	
  Point:	
  Unknown	
  –	
  sometimes	
  you	
  just	
  have	
  to	
  feel	
  it	
  in	
  your	
  gut,	
  when	
  the	
  work	
  is	
  too	
  much	
  for	
  the	
  
reward
Evaluate…

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
K.	
  There	
  are	
  no	
  qualitative	
  evidence.	
  You	
  can	
  generally	
  watch	
  re-­‐pins	
  and	
  such,	
  but	
  there	
  are	
  no	
  statistics	
  and	
  no	
  
tracking	
  of	
  social	
  media	
  other	
  than	
  followers
Perceptions:
1.People	
  aren’t	
  using	
  them,	
  the	
  bibs	
  
that	
  we	
  post	
  on	
  the	
  website	
  or	
  
those	
  on	
  Pinterest
2.The	
  Pinterest	
  bibs	
  were	
  proving	
  
useful	
  in	
  certain	
  cases.

K.	
  Last	
  time	
  we	
  had	
  facts,	
  this	
  time	
  we	
  have	
  feelings
Re-joice/Re-tool/Re-sign…

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
http://www.Blickr.com/photos/fuzzcat/76738710/

K.	
  There	
  are	
  some	
  things	
  we	
  need	
  to	
  quit.	
  We	
  shouldn’t	
  be	
  doing	
  as	
  much,	
  but	
  some	
  things	
  are	
  working
http://www.Blickr.com/photos/nathaninsandiego/6863425933/

K.	
  We’re	
  not	
  really	
  reaching	
  out	
  to	
  new	
  people,	
  but	
  we	
  are	
  simplifying	
  how	
  we	
  make	
  bibliographies.	
  Ongoing	
  
bibs	
  are	
  much	
  easier
http://www.Blickr.com/photos/hinkelstone/2938685282/

K.	
  Some	
  success!	
  Just	
  editing	
  as	
  to	
  how	
  we	
  use	
  this	
  medium!
What did you learn?

K.	
  
1.Choose	
  a	
  program
2.Set	
  goals
3.Set	
  fail	
  point
4.Evaluate
5.Re-­‐joice/Re-­‐tool/Re-­‐sign
6.What	
  did	
  you	
  learn?
We	
  need	
  ongoing	
  bibs	
  –	
  like	
  new	
  items	
  or	
  
Christmas	
  movies.

But	
  we	
  should	
  use	
  this	
  for	
  us,	
  not	
  for	
  
reaching	
  out	
  to	
  other	
  people

It’s	
  something	
  that	
  requires	
  constant	
  
monitoring…like	
  small	
  children.

K.	
  	
  What	
  we	
  learned
Library Goal:
Fail Often

M.	
  	
  Declare	
  this	
  at	
  your	
  next	
  board	
  meeting	
  or	
  to	
  your	
  management	
  team	
  or	
  whisper	
  it	
  to	
  your	
  co-­‐workers.
http://www.Tlickr.com/photos/elycefeliz/6953765035/

K.	
  Once	
  you	
  have	
  no	
  fear	
  of	
  failure,	
  you’re	
  free	
  to	
  be	
  extraordinary
http://www.Tlickr.com/photos/joethorn/290760357/

M.	
  You	
  can	
  extend	
  your	
  library’s	
  reach	
  into	
  new	
  populations	
  and	
  new	
  areas	
  of	
  service
http://www.Blickr.com/photos/nasamarshall/3765799902/

K.	
  You	
  can	
  expand	
  you	
  library’s	
  potential
http://www.Blickr.com/photos/mr_t_in_dc/6284773780/

M.	
  You	
  can	
  binally	
  upend	
  long-­‐held	
  assumptions	
  in	
  your	
  library
http://www.Blickr.com/photos/covetchicago/5822884089/

K.	
  Or	
  you	
  can	
  re-­‐afbirm	
  exactly	
  what	
  you	
  knew	
  already.	
  
http://www.Blickr.com/photos/ucumari/2048143444/

M.	
  Sidenote:	
  If	
  you	
  know	
  that	
  you’re	
  working	
  under	
  wrong	
  assumptions	
  –	
  or	
  your	
  assumptions	
  have	
  already	
  
been	
  proven	
  to	
  be	
  wrong	
  –	
  and	
  you	
  haven’t	
  done	
  anything	
  about	
  this	
  then	
  you	
  are	
  NOT	
  being	
  extraordinary.	
  	
  
ACT	
  UPON	
  THAT	
  INFORMATION.
http://www.Blickr.com/photos/funky64/4293098263/

K.	
  Programming	
  is	
  one	
  of	
  the	
  easiest	
  places	
  to	
  breed	
  failure,	
  and	
  evaluate	
  your	
  expectations	
  about	
  your	
  
community
1.	
  If	
  you	
  don’t	
  think	
  that	
  your	
  community	
  would	
  participate	
  in	
  something,	
  and	
  you	
  try	
  it	
  and	
  succeed,	
  you’ve	
  
realized	
  a	
  blaw	
  in	
  your	
  expectations
2.	
  You	
  can	
  get	
  away	
  with	
  doing	
  something	
  once	
  or	
  twice	
  to	
  see	
  what	
  kind	
  of	
  response	
  you	
  receive	
  and	
  then	
  tailor	
  
your	
  next	
  steps	
  (continue	
  to	
  offer	
  it,	
  tweak	
  it	
  or	
  discontinue	
  it)
http://www.Blickr.com/photos/kharied/4128848123/

M.	
  Here’s	
  one	
  for	
  collections:
If	
  you’ve	
  never	
  developed	
  a	
  collection	
  under	
  the	
  impression	
  that	
  your	
  community	
  isn’t	
  interested,	
  and	
  you	
  try	
  
and	
  bind	
  success,	
  you’ve	
  realized	
  a	
  blaw	
  in	
  your	
  expectations.
http://www.Blickr.com/photos/jarleon/8571557564/

K.	
  Technology
If	
  you	
  think	
  you	
  won’t	
  bind	
  your	
  community	
  in	
  certain	
  places	
  online,	
  and	
  you	
  try	
  and	
  succeed,	
  you’ve	
  realized	
  a	
  
blaw	
  in	
  your	
  expectations.	
  Old	
  people	
  can	
  surprise	
  you	
  with	
  their	
  technological	
  prowess
http://www.Blickr.com/photos/kelehen/8517221494/

M.	
  Rooting	
  out	
  blaws	
  in	
  your	
  expectations	
  will	
  help	
  your	
  library	
  succeed	
  in	
  ways	
  that	
  it	
  couldn’t	
  have	
  otherwise.
http://www.Blickr.com/photos/surrealize/3479423122/

K.	
  It	
  will	
  move	
  you	
  forward
http://www.Blickr.com/photos/surrealize/3479423122/

M.	
  It	
  will	
  help	
  you	
  to	
  reach	
  out	
  to	
  new	
  demographics	
  in	
  your	
  community.
http://www.Blickr.com/photos/51993497@N06/5632340650/

K.	
  It	
  will	
  help	
  you	
  to	
  serve	
  your	
  patrons	
  better.
Godin
Seth
how to
knows
fail
- fail fast
- fail cheap
- fail often

http://farm9.staticflickr.com/8090/8411491552_714be82904_b.jpg

M.	
  I’ve	
  got	
  to	
  thank	
  Kevin	
  King	
  for	
  introducing	
  me	
  to	
  Seth	
  Godin’s	
  work.	
  	
  Really	
  great	
  stuff	
  that	
  you	
  should	
  check	
  
out	
  if	
  you	
  dig	
  these	
  concepts.	
  	
  Seth’s	
  got	
  a	
  motto	
  for	
  failure:	
  fail	
  fast,	
  fail	
  cheap	
  and	
  fail	
  often.	
  	
  Failing	
  fast	
  is	
  good
—it	
  gives	
  you	
  time	
  to	
  move	
  onto	
  something	
  else.	
  	
  Fail	
  cheap	
  means	
  you	
  don’t	
  need	
  to	
  invest	
  much	
  money	
  or	
  
resources	
  to	
  try	
  a	
  new	
  idea.	
  	
  And	
  fail	
  often	
  means	
  you’re	
  going	
  to	
  keep	
  coming	
  back	
  for	
  more.	
  	
  Innovate,	
  
innovate,	
  innovate.
Be EXTRAORDINARY

K.	
  
Failure is simply the
opportunity to begin again,
this time more
intelligently.
- Henry Ford

M.	
  We	
  all	
  need	
  to	
  accept	
  that	
  failure’s	
  going	
  to	
  happen—especially	
  if	
  we’re	
  seeking	
  out	
  new	
  opportunities.	
  	
  
Failure	
  is	
  part	
  of	
  what	
  makes	
  success	
  so	
  great.	
  	
  To	
  get	
  there	
  you,	
  you	
  need	
  to	
  fail.
Slides	
  from	
  today?	
  	
  
A	
  blog	
  of	
  successes	
  and	
  failures?	
  	
  
Visit	
  www.kabergeron.com

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