This document provides guidance on creating a 100-day plan to move a project from the conceptual phase to implementation. It stresses the importance of thorough planning by considering budgets, hiring needs, timelines, partnerships, audiences, and metrics. The presentation recommends defining the core audiences the project aims to reach, establishing a clear team structure and roles, and implementing project management tools for tracking progress and milestones. It emphasizes iterative design and using data to continually refine the project based on outcomes and audience feedback. Resources for further planning are also provided.
5. CR, talking to new
grantee: “Who do you
want your project to
reach?”
Grantee: EVERYONE!
CR: Uh, who does that
mean, exactly?
6. Define your audience
Who are the audiences for your
project?—break it down into 3 or 4
segments
Are these new audiences you want to
reach?—Or audiences you have?
And what do you know about their
online behaviors?
6
7. Remember that
?
everyone is Who’s your audience?
a Age
Gender
group of someones
Race
Values
Behaviors
Income
Jobs
Life stages
Technology consumption
Interests
All play a role in determining level of
interest
8. Strategic question 1
• Ask: Who are the core audiences my
project needs to connect with/?
• Understand: Core characteristics and
behaviors of those groups
9. Next, plan your team
Basic questions:
• What are the roles we need to make this happen?
• What are the skills we need?
• Who is the project lead?
• Who do we have?
• Whom do we need to hire?
• What are the roles and responsibilities?
9
10. Keep it CLEAR
Know who the lead is
Make sure roles are defined—and everyone
knows them.
Set goals and milestones where all can see
them.
Select project management tools—Google
Docs, Basecamp, Asana are some choices
10
11. If you can’t measure it, you haven’t
thought it through.
11
12. It’s all about the roadmap
Iterative design
Launching—and then refining
Define product requirements
AND project outcomes—
HOW will you get there?
12
13.
14. Example: GrowWNY game as content for young adults
focused on green issues
What’s my footprint?
Global footprint game was a direct result of wanting
to reach younger adults via gamification
See: http://growwny.org/learn-a-live-green-home/whats-my-footprint
15. Invest in process in your plan
Think about:
Who’s in charge?
What are the results you need?
Are you measuring the right
things?
Who decides in a conflict?
15
16. Check in with your community AKA your audience
Are you solving a problem
others would like to solve?
Are you working in
partnership?
16
17. Measure your work— learn from the
data
The best friends you can
have:
• Google analytics
• Facebook insights
• Twitter analytics
• Survey Monkey
Check stats daily, weekly,
monthly
• Compile & discuss
• Use to fine tune
Use to refine approach, focus
17
18. Work your plan
Work on your plan through the
whole boot camp
Show it to advisors and colleagues
Modify, adjust, tweak
18
21. Resources
Boot-camp: This week is
hands-on
Circuit-Riders: You have one
—take advantage
Further reading:
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
The One-Page Project Manager:
Communicate and Manage Any
Project With a Single Sheet of
Paper by Clark A. Campbell
The Definitive Guide to Project
Management: The fast track to
getting the job done on time
and on budget (2nd Edition) by
Sebastian Nokes
21
{"16":"Oakland Local case study: Local site launched with 29 partners in 2009—42 by end of year\nHow did we make that happen?\nConducted non-profit audit—Oakbase.com\nIdentified key partners\nMet for discussions, input\nAdjusted Oakland Local idea based on partner input\nDefined partner role & recruited core partner group for launch\n","11":"Setting metrics for success is the best focusing exercise you can do—and the best way to set expectations\nThings you can measure:\nImpact—number of users, change in real world, engaged partners\nEngagement- Unique visitors, time spent on site, comments posted, number of partners & posters\nWeb impact: Page views, unique visitors, downloads\nReal world impact—What changed?\n","12":"What you want the product to do?\nfor partners\nfor the audience\nBe able to state requirements\nGet assurances TECH parts will work together\nBe involved with the planning\nDo rapid paper prototyping user testing\nTweak the wireframes & designs\nMake sure YOU can explain it--accurately\nWould you let someone else manage your whole budget?\nNo? Then why hand over your web/mobile project?\n","9":"Harder questions:\nWhat skills are we lacking? How do we get them?\nDo we know what we don’t know?\nHow will doing this project change our other workflow?\n","15":"Use clear, external plans and goals keep everyone focused\nSuggestions for keeping things on track:\nPost plans, schedules, task lists where team can access\nWeekly Team meetings\nMonthly status update with foundation\nOpen-door transparency policy with documents within team\nEmpower project manager role\nFlag YELLOW for issues; RED for delays—before they happen\n","10":"Know:\nHow will the team know what to work on-- and in what order?\nHow are people accountable for results?\nWhat kind of communication do you want—and how often?\n"}