2. SEO is the active practice of optimizing a web
site by improving internal and external
aspects in order to increase the traffic the site
receives from search engines.
3. Increase & Maintain Search Engine Rankings
Increase Organic Search Engine Presence
Increase Number of Visitors through Organic
Search Traffic
4. 1. Promotion/ Advertising and Brand
Awareness
2. Drive Traffic (Drive Users or Customers)
3. Conversions/ Leads/ Sales
7. Study shows that 81% of Internet users
worldwide used search engines
72% of searchers stop with the top 10 search
results, and 90% stop with the top 30
12. Make the Website SEO Friendly:
◦ URL Naming
◦ Meta Tag Optimization
◦ Alt Tag Optimization
◦ Header Tag Optimization
◦ Internal Linking
◦ Sitemap
14. Promote Your Website:
◦ Article Submission/Syndication
◦ Press-Release Submission
◦ Social Bookmarking
◦ Link Wheels
◦ Blog Comments
◦ Blog Post/Reviews
◦ Forums
◦ Video
◦ Slide/Doc/PDF
15. SEO can be defined when customers see your Advertisement or
Listing when they search.
Search Engine Optimization (SEO) is an effective tool for
improving the volume and quality of traffic to your website.
The process involves a combination of 5 Steps: “website audit”
“keyword research” “on page optimization” “content writing”
and “off page optimization”
Visibility in the search engines will drive traffic to your site that
will potentially convert to sales, leads, downloads and
purchase.