Recap of SXSW, presented to the Central Michigan Public Relations Society of America in April, 2013.

1. SXSW 2013:
Trends from the Trenches

2. SXSW Themes

3. Image: Makerbot.com

4. Image: Commons.Wikimedia.org

5. Image: Commons.Wikimedia.org

6. Image: Fotopedia

7. Image: Nest.com

8. Image: Jawbone.com

9. SXSW Trends

11. Image: Pinterest.com/KKellyMSU

12. Image: Flickr User BrewBooks

13. Image: Mashable.com

14. Image: Commons.Wikimedia.org

15. Image: LeapMotion.com

16. Apps & Sites

17. Organization / Collaboration
Multimedia
Storytelling & Content
Networks & Platforms
Event Tools
Analytics & Monitoring
Data Visualization
Presentations
Travel Tools

18. MSU student team project won grand prize in
Student Startup Madness at SXSW!
Release date in mid-April

19. Mailbox
• Purchased by Dropbox
• Get on the waiting list!
• Slide far left to send to
list or left to delay
response
• Slide far right to delete
or right to archive
• Get to Inbox Zero!
Sources for Organization

20. Evernote Hello
• Syncs people you meet
with their online profile
information
• Syncs to your calendar
for meeting information
• Scans business cards
• Connect with a group
through wi-fi
Sources for Organization

21. CharlieHQ.com
• Personal assistant app
• Provides information on
contacts before
meetings, conferences,
or phone calls
• Syncs with calendar
• Sign up for early access
Sources for Organization

22. Tempo Calendar
• Contact management
• Facebook & Twitter
integration
• Create personal groups
• Replaces caller ID on
phone – give
names, last email
exchange and recent
social media posts and
text messages
Sources for Organization

23. ThreadApp.co.nz
• Connects with email
and calendar
• I’m Running Late
feature
• Pulls in related
documents & emails for
your meetings
• Syncs with Google Maps
• iOS only
Sources for Organization

24. Cobook Contacts
• Add contact pictures
and social profile data
to your address book
automatically
• Free for iPhone & Mac
• Android coming soon
• Cobook.co
Sources for Organization

25. TeuxDeux
• To do list modeled on
the basic white paper
design
• Schedule recurring to-
dos
• Mobile app
• Download your lists
• Free trial
• v2 released at SXSW
Sources for Organization

26. Easily Do
• Personal assistant app
• Actionable
invites, birthdays and
announcements from
friends in a feed
• “Time to Leave” alerts
• Merge duplicate contacts
• Works with
Eventbrite, Meetup, Ticke
tmaster, Open Table &
Evernote
• Free!
Sources for Organization

27. Dropmark.com
• Cloud collaboration
• Drag & drop
• Full-screen
presentations with
images, videos & sites
• Organize content in
collections – share
what you want with
who you want
• Instant photo slideshows
• Collaborative playlists &
podcasts
Sources for Collaboration

28. Iceber.gs
• “Visual organization
for creative minds”
• Collect websites,
pictures, text, notes,
files for research
and inspiration
• Organize into groups
• Share “icedrops” or
“icebergs” with anyone
• Collaboration features
coming soon!
Sources for Collaboration

29. Volerro.com
• Collaborate with
timelines, annotations
and comment streams
• Kanban-style boards
• Use with Office
docs, Adobe
docs, images, video, UR
Ls and more
Sources for Collaboration

30. Trello.com
• Collaborative decks of
cards
• Use for to-do
lists, record tracking
• Web and mobile based
for all platforms
Sources for Collaboration

31. Vine
• Looping videos / GIFs
• Share on Twitter or
embed in a website
• Lots of use at
SXSW, but…..
No one was really using
it effectively.
*Make them into GIFs with the Vine GIF’r tool for Mac
Sources for Multimedia

32. Takes
• Records video while
taking photos
• Splice together short
sequences and add a
soundtrack
Sources for Multimedia

33. Marksta
• Photo editor
• Adds copyright
notice, watermarks, text
and metadata to
pictures
• Works with photos from
iPhone and iPad
Sources for Multimedia

34. Snapguide.com
• Create how-to guides
from a series of photos
• Now available on iPad
• Browse by topic
• Share on Twitter,
Facebook and Pinterest
Sources for Multimedia

35. NFC Business Cards
• Link card to anything
• Access by scanning with
phone app
• Link to mobile content!
• Moo.com: Share
portfolios, contact
data, web video, etc.
• Sharetapes.com: Cards
that look like cassette
tapes – good for sharing
audio from any
source, including
SoundCloud
Sources for Multimedia

36. Finding Stock Images
• Stocksy.com:
sustainable stock artist-
owned co-op
• Pond5.com: artists set
their own prices
• Photopin.com: free
photos for bloggers &
creatives
Sources for Multimedia

37. ThingLink.com
• Tell the story
behind the image
• Add icons you
can hover over
for pop-up info
tabs on images
• Tag any image
• Link any content
• Comment, share, embed
• Business version available: includes Twitter
cards, Facebook apps, Tumblr integration, metrics
Sources for Content

38. Flipboard 2.0
• Make and share your
own magazines
• Subscribe to others’
magazines
• Use bookmarklet to add
anything you want to
your magazine
Sources for Content

39. Meograph
• For journalism
or education
• Create multi-
media stories by
combining video,
audio, pictures,
text, links, maps
& timelines
• Embed on websites or
share on social networks
Sources for Content

40. Feedly
• New features to
appease Google Reader
transition users
• Tip: Partner with Pocket
Sources for Content

41. Pulse.me
• News and article
aggregator, RSS feeder
• Can replace Google
Reader
• Web and mobile
• Browse by theme
• Very similar to Zite, but
with a carousel design
(like the NPR app)
Sources for Content

42. Phone2Action.com
• Advocacy
group, associations and
agencies use to engage
supporters and spur
action
• Polling, calls to
action, one-to-one
texting, mobile petitions
& fundraising, letters to
the editor
• Finalist for SXSW
Accelerator
Sources for Networks

43. Path
• Private messaging
network for friends &
family
• Share
text, location, photos, st
ickers & more
• Import from
Instagram, Facebook &
Foursquare
• Google Glass
integration Sources for Networks

44. Pheed
• iPhone only – Android
coming soon
• Express yourself
through
text, photo, video, audi
o and broadcast
• 81% of users are ages
14 to 25
Sources for Networks

45. Sulia.com
• “trust” instead of
“follow”
• “Channels” of content
by subject – includes
non-profits and NGOs
• Login with Twitter or
Facebook
• New content gets
higher rankings (as
opposed to RSS-fed)
Sources for Networks

46. CrowdAct.com
• Subject-based network
• Lots of political and
cause subjects
• Place to share opinions
Sources for Networks

47. Close.com
• Let’s you sort by
family, close
family, close friends and
friends
• Coming Soon
• Based on the “circles”
principle
• Location and status
sharing
Sources for Networks

48. Hater App
• Social network based
on things you hate
• Make sure your brand
isn’t on there!
Sources for Networks

49. Ban.jo
• Explore what’s going on
anywhere in the world
• Explore
places, activities &
events
• Monitor “here” &
“there”
• “The next best thing to
being there.”
• CNN used it to monitor
SXSW 2012
Sources for Events

50. Highlig.ht
• If someone near you
has the app, their
profile shows up on
your phone
• View mutual
friends, photos, name, e
tc.
• Runs in the background
Sources for Events

51. Sonar.me
• Tells you friends who
have checked in on
Facebook & Foursquare
in your location
• Allows for messaging
with those around you
Sources for Events

52. Lanyrd.com
• Targets professional
events / conferences
• Track
Twitter, slides, video
and podcasts
• Create a speaker
portfolio of your talks
• Now has a location-
aware feature:
now.lanyrd.com
Sources for Events

53. TweetWallPro.com
• Custom branded tweet
walls at events
• Live moderation
• They provide the
service – request quote
• Concerts, conferences, t
elevision, trade shows
• Free version: Another
Tweet on the Wall (no
moderation features)
Sources for Events

54. Yapp.us
• Create your own mobile
app for events
• Include day-of
itinerary, speakers
list, news feed, image
gallery & more
• Freemium templates
• Paid custom themes &
premium features
Sources for Events

55. Eventbase.com
• Custom apps for events
of all sizes
• SXSW Go! app uses this
platform
• Freemium
• Interactive maps,
surveys, website sync,
photo sharing, branded
design, attendee
profiles…
Sources for Events

56. MobileRoadie.com
• CMS-based custom app
creation
• Push
notifications, custom
designs, badges, icons, c
ategories, photocards, v
ideos, product sales
• Social integration
• Analytics
• Build for multiple
platforms
Sources for Events

57. CrowdVine.com
• Custom sites for
events or conferences
• Help attendees meet
• Price based on
conference size –
larger conferences get
more features
• Freemium
• Pay per event
Sources for Events

58. Pathable.com
• Social network and
private meeting
scheduling tools for
attendees to schedule
meet-ups
• Pricey: starting at
$800 for 250 members
Sources for Events

59. Sendible.com
• Solo, marketer, business
& corporate pricing
• Social
dashboard, analytics &
monitoring
• Works with dozens of
platforms, including
Google+
Sources for Analytics

60. MyBucketz.com
• Facebook, Tumblr, Insta
gram, LinkedIn &
Twitter feeds in one
stream
• Sort buckets for
monitoring accounts –
by
user, topic, influencer, e
tc.
Sources for Analytics

61. Piqora
• Pinterest marketing suite
• Formerly Pinfluencer
• Track influencers &
advocates
• Post to network & track
pin traffic flow
• Run promotions
• E-Commerce functionality
• Must request demo
Sources for Analytics

62. Curalate.com
• Instagram & Pinterest
marketing suite
• Analytics, monitoring, c
ustom promotions, site
analytics, social
optimization
• Check out their blog –
blog.curalate.com
• Highly visual
Sources for Analytics

63. en.Mention.net
• Replacement option for
Google Alerts
• Monitor
brand, industry, compan
y, name, competition
• Real-time results
• Freemium
Sources for Analytics

64. iCharts.net
• Freemium pricing
• Upload your data from
multiple sources
• Create many types of
visual charts
• Customized branding
• Publish and share
Sources for Data Visualization

65. Easel.ly
• Create infographics
with visual theme
templates
• Currently in
beta mode
Sources for Data Visualization

66. Custom timelines
• Dipity.com – integrates
multimedia
• Timeline – text-based
with pop-up buttons to
click on (http://www.
Simile-widgets.
org/timeline/)
Sources for Data Visualization

67. Custom maps
• ModestMaps.com –
interactive maps
• Leaflet.js – opensource
data; HTML5
• Exhibit – interactive
with images embedded
(www.simile-
widgets.org/exhibit)
Sources for Data Visualization

68. Haiku Deck
• Zen-inspired slide
designs generate
images based on your
text
• Create right on your
iPad/iPhone
• Host online or embed in
your own site
• Paid upgraded
templates available
Sources for Presentations

69. Present.me
• Freemium
• Syncs your slides with
video of you giving the
presentation
• Finalist in Social
Technologies at SXSW
Accelerator
Sources for Presentations

70. ClickWithMeNow.com
• Share your browser
with anyone
• No downloads required
• Have to request a demo
to sign up
• Finalist in Social
Technologies at SXSW
Accelerator
Sources for Presentations

71. Slidesnack.com
• Free
• Upload PDFs and record
voice to make slidecasts
• Share to
Blogger, Facebook, YouT
ube, Vimeo, WordPress,
Tumblr, and more
Sources for Presentations

72. Brainshark.com
• myBrainshark – free for
individuals
• Paid enterprise versions
• Converts PowerPoints
to online videos
• Broadcast & annotate
presentations
• Sharing & analytics
• Mobile app: Slideshark
Sources for Presentations

73. Vuvox.com
• Blend
pictures, audio, video
and text
• Integrates with social
media
• Collage creates
panoramas
• Studio creates media
presentations
• Express builds
presentations from RSS
Sources for Presentations

74. PlotterApp.com
• Create, share and
discover maps
• Subscribe to existing
ones or create maps to
share with others
• Crowdsource
recommendations
• Won Best Social
Technology at SXSW
Accelerator
Sources for Travel

75. Wanderu.com
• Find and book inter-city
bus and train tickets
• Searches routes, operator
and schedules to find the
best time & price
• Private beta – you can
apply for access
• Won Best Innovative Web
Technology at SXSW
Accelerator
Sources for Travel

76. Traverie.com
• Explore travel through
your Facebook friends
• See where friends have
travelled, their
pictures, and places to
go
• Make bucket lists to
remember what you
want to check out when
traveling
Sources for Travel

77. Google Field Trip
• Evolving guidebook with
info on cool places and
events nearby
• Uses GPS to
recommend historic
landmarks, tourist
hubs, restaurants, cafes,
bars, museums & art
galleries
Sources for Travel

78. TravelNerd.com
• Airport, taxi and shuttle
guide
• Travel tips
• Parking information
• Airport navigation
Sources for Travel

79. Citybot.com
• Smartphone travel
guides
• Currently: San
Francisco, San
Diego, Austin
• New Orleans Coming
Soon!
• Make
itineraries, budgets, see
must-see attractions
Sources for Travel

80. Scout by Telenav
• My Dashboard –
personalized home
screen
• Turn-by-turn navigation
• Personalized commute
times, alternate
routes, favorites list
• OnMyWay ETA sharing
• Syncs calendar meeting
locations to maps
Sources for Travel

81. Want more info?
• Social Media: KKellyMSU
• Slides on SlideShare
• Blog: http://k-squaredcreative.com
Feel free to ask me questions!