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Re-Branding  KLV Het proces en de resultaten   2005-2009 Presentatie door Elvire Schlösser 26 oktober 2009
De toekomst van KLV  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2005: Start strategie project
Kritische oriëntatie op de toekomst van KLV  ,[object Object],[object Object],[object Object],[object Object],December 2006 : Vlieger
Vier scenario’s  December 2006 : Vlieger
Koers voor 2015 bepaald  ,[object Object],[object Object],December 2007 : Navigatie
Strategie 2015 :  ,[object Object],[object Object],[object Object],[object Object]
Van strategie naar branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Augustus 2008: Start uitvoering branding
Branding: Merkelementen KLV ,[object Object],[object Object],PITCH  September 2008: Briefing Pitch
Branding: Winnende Concepten ,[object Object],[object Object],Oktober 2008: Pitch  Tim Grafische Vormgeving
Voorkeurspeiling onder KLV leden 29% 71% December 2008 : Opiniepeiling
Het nieuwe KLV logo ,[object Object],[object Object],Wageningen  Verbinding  Internationaal  Meerwaarde Januari 2009 : Het logo
Huisstijl uitrollen naar: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maart-oktober 2009 : Roll out huisstijl
Oud vs nieuw : + 3D voorbeelden
Promofilm Young KLV ,[object Object]
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2005-2009 Rebranding of KLV