The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to: Understand why we want to search and participate in the social media Understand what types of search engines are available on the public Internet that allow you to search social content. About Bill Chamberlin Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.

1. Social Media 101: Social Search EnginesNew media = new search tools Bill Chamberlin, Principal Client Analyst, Market Insights 4 May 2011

3. A total of 52 Social Search Engines are provided in this deck.

4. URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.2

6. We’ll discuss…

7. Why Social Media?

8. Search Tools and Search Engines

9. Guarantee: You will learn something new today!3

10. Agenda and Objectives Introduction Understand why we want to search and participate in the social media 26 Social Search Engines Understand what tools are available on the public Internet that allow you to search social content. Appendix 26 additional Social Search Engines 4

11. Web 2.0 and new social media has opened up many new sources for communication and collaboration. 5

13. Integration of technology, social interaction, and the construction of words, pictures, videos and audio.

14. Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences. source: Wikipedia 6

15. The Influencer Network Is Changing Traditional Media Trusted Bloggers / Twitters / Social Connections Industry Analysts Customers / Consumers Media Bloggers Editors Publishers Journalists / Reporters Advertisers “Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research

17. Topics

18. People

19. Companies

20. Sharing Information / Testing Hypothesis:

21. Blogging / Micro-Blogging

22. Commenting / Discussing

23. Connecting with:

24. Subject Matter Experts

25. Community Leaders / Members

26. End Objective: Achieve My Career Goals!8

27. Agenda and Objectives Introduction Understand why we want to search and participate in the social media 26 Social Search Engines Understand what tools are available on the public Internet that allow you to search social content. Appendix 26 additional Social Search Engines 9

29. SlideShare(presentations) www.slideshare.net/

30. Twitter (Microblog) http://search.twitter.com/

31. Trending analysis http://trendistic.com/and Profile search: http://tweepz.com/

32. Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/

33. Bookmarks : Delicious http://delicious.com/Digghttp://digg.com/

34. LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory

35. Facebook (People, Groups, Companies) - http://www.facebook.com/search/

36. Blogs:

37. Google http://blogsearch.google.com/blogsearch/advanced_blog_search

38. IceRockethttp://www.icerocket.com/ and trends - http://trend.icerocket.com/

39. Technorati (Blogs) http://technorati.com/search?advanced

40. Comments: BackType: http://www.backtype.com/

41. Forums / Boards - http://boardreader.com/

42. Q&A = Quorahttp://www.quora.com and LinkedIn = http://www.linkedin.com/answers ,

43. Aggregators : Spy http://spy.appspot.com/ and Daymixhttp://daymix.com/

44. Videos: Google http://video.google.com/and VideoSurfhttp://www.videosurf.com/

45. Podcasts: iTunes http://www.apple.com/itunes/podcasts/ and Podcast Search http://www.podcastsearchservice.com/

46. Images: Flickrhttp://www.flickr.com/search and Google http://images.google.com/advanced_image_searchNote: 26 othertoolsprovided in theappendix 10

48. Bibliography and related links for each topic searched.http://www.wikipedia.org/ 11

49. Slideshare helps you find ppt and pdf presentation decks Users can share, rate, and comment on any presentation that has been uploaded http://www.slideshare.net/ 12

50. Use Twitter Search to find new reports, articles, and blogs. You can also find subject matter experts. 13 http://search.twitter.com/

51. Find people to follow with Tweepz http://tweepz.com/ 14

52. Trendistic can help you identify trends in Twitter topics http://trendistic.com/ 15

53. Twhirl and TweetDeck are two popular Twitter tools http://tweetdeck.com and http://www.twhirl.org/ 16

54. Search Bookmarks via Delicious Delicious http://delicious.com/ 17

55. Search Bookmarks via Digg Digghttp://digg.com/ 18

56. Find people at a certain company via LinkedIn People Search LinkedIn (People ) http://www.linkedin.com/search 19

57. LinkedIn People Search is a powerful search tool (People ) http://www.linkedin.com/search 20

58. Find a community via LinkedIn Group Search (Groups) http://www.linkedin.com/groupsDirectory 21

59. Facebook search can help you find people and groups related to your research project. 22

60. Google Blog Search http://blogsearch.google.com/blogsearch/advanced_blog_search 23

61. Google Blog Search Results for “Social Media Marketing” 24

62. IceRocket is a popular blog and social search tool IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/ 25

63. Technorati Search helps you find blogs and other social sources Technorati (Blogs) http://technorati.com/search?advanced 26

64. Backtypecan be used as a comment search tool BackType: http://www.backtype.com/alerts 27

65. Backtypeis transforming it’s business model to focus on analytics BackType: http://www.backtype.com/ 28

66. BoardReader searches Forums and Boards http://boardreader.com/ 29

67. BoardReader Advanced Search http://boardreader.com/ 30

68. Quora is a social platform for Questions and Answers http://www.quora.com 31

69. Search Q&As via LinkedIn Answers Search (Answers ) http://www.linkedin.com/answers 32

70. Spy is a social media listening tool Spy http://spy.appspot.com/ 33

71. Daymix aggregates content from many social sources Daymix http://daymix.com/ 34

72. Google advanced video search can help you narrow down your results http://video.google.com/videoadvancedsearch 35

73. Google Video Search http://video.google.com/videoadvancedsearch 36

74. VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc. VideoSurf http://www.videosurf.com/ 37

75. iTunes Store has a Podcast search engine. iTunes http://www.apple.com/itunes/podcasts/ 38

76. Flickr searches photos, which can lead you to people and their content. Flickr http://www.flickr.com/search 39

77. Google has a search engine just for photos. http://images.google.com/advanced_image_search 40

79. Communities

80. Discussion Forums

81. Video, Audio, Images

82. Thus, we need new ways to search41

83. Agenda and Objectives Introduction Understand why we want to search and participate in the social media 26 Social Search Engines Understand what tools are available on the public Internet that allow you to search social content. Appendix 26 additional Social Search Engines 42

84. Additional Social Search Engines Post Rank: http://www.postrank.com/main Search for blogs on particular topics and see top blogs in each category based on reader comments and social sharing. Twazzuphttp://www.twazzup.com/ gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights Topsyhttp://topsy.com/ is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twittererson that keyword. Kurrentlyhttp://www.kurrently.com/ is a simple real-time search engine that pulls the latest updates from both Twitter and Facebook for your keyword searches. Booshakahttp://www.booshaka.com/category presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are. You can search for particular keywords as well and see the most recent items including those keywords. 43

85. Additional Social Search Engines Blinkxhttp://www.blinkx.com/ is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result. MetaTubehttp://www.metatube.net/ is a video search engine that pulls from over 50 video networks. 4sqsearch http://www.4sqsearch.com/ lets you search venues by location and even specify that you only want venues that have had a certain number of check-ins. Social Mention http://socialmention.com/ searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar. WhosTalkinhttp://www.whostalkin.com/ searches a wide range of social sites, including blogs, microblogging sites, social networks, video networks, image sites, forums, and more. 44

86. Additional Social Search Engines Google Updates http://www.google.com/#hl=en&prmdo=1&tbs=mbl%3A1&q=keyword is Google’s status search site. The updates results start on the current day and refresh as new updates come in. You can back up to the month and use the bar to get a specfic date and time. Since it is Google, you can use site:domain.com in your query. For example: site:friendfeed.com for FriendFeed site:google.com for Google Buzz site:facebook.com for Facebook site:twitter.com for Twitter Bing Social search http://www.bing.com/social/ pulls status update from Twitter and Facebook. When you search a keyword, you will first see public updates in real time at the top, as well as shared links for the keyword underneath which even shows the number of people who have shared a link on Facebook.. Addict-o-matichttp://addictomatic.com/ provides real-time searches for latest news, blog posts, videos and images from a number of different sources. 45

87. Additional Social Search Engines Joongelhttp://www.joongel.com/ Unique and different search engine takes into account the geographic location of the user and traffic ranking analysis from Google, Hitwise, Compete, Comscore, Nielsen//Netratings, Quantcast and others. Surchurhttp://surchur.com/ pulls from many sources to provide an extensive list of trending topics and things about to become hot. Replyz.com http://replyz.comdisplays a real-time searchable stream of the questions people are asking across the real-time Web or on the @replyz twitter id. The site also provides users the the means to respond to those asking questions. 46

88. Additional Social Search Engines 48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious Blekkohttp://blekko.com/ asks users to users to help it filter out the irrelevant sites across the Web and identify the best links by "slashing" them . Editors help rank the top sites for different categories - or slashtags - such as baby and pediatrics. Those are then used to help determine the top results for an online query. Omgilihttp://omgili.com/ searches forums and returns results from communities, message boards, discussion threads about any topic. 47

89. Additional Social Search Engines Samepointhttp://www.samepoint.com/is a real-time social media search engine that monitors conversations taking place across the major social media platforms. almost.athttp://almost.at/ a unique real-time search engine that focuses on pulling in tweets that are happening around events. Almost.at aims to have people who are actually on location reporting back to the larger community. Sencyhttp://sency.com/ Do a search and the results page only offers two options: the latest tweets about your query and today’s most popular links related to your query. Qwerlyhttp://qwerly.com/Qwerly is a whois for Twitter. The site allows you to enter any Twitter username and get back a page with that person’s other profiles, like Facebook, LinkedIn, Foursquare, Plancast and many, many more http://qwerly.com/ 48

90. Additional Social Search Engines Nachofotohttp://nachofoto.com/Nachofoto is a Semantic Time-based Vertical Image Search Engine. It is a real-time image search engine with a focus on trending topics and rising search terms.. Silobreakerhttp://www.silobreaker.com/ provides a search service for news and current events with relational analysis and explanatory graphics. LeapFishhttp://www.leapfish.com/ provides multi-media and real-time search aggregator that retrieves results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of Blogs, Videos etc 49