2012-06-26 Deutsche Welle Global Media Forum Workshop 30 #WS30 Dr.Joachim Borner KMGNE www.kmgne.de

1. Culture Education Media –
International Conference.
New Approaches to
Education for Sustainable Development
International Summer University
‘Audiovisual Communication: Renewable
Energy, Energy Efficiency and Climate
Impacts’
Dr. Jutta Franzen – Dr. Joachim Borner

2. ESD | Education for Sustainable Development
=
Education to develop the capacity and
competence to shape the future
=
Education for the ability to act in transformations

3. ESD
= a ‚foresighted‘ learning process
= a learning process that is ‚learning from
the future‘
= the ability to learn
= communicative and social action

4. Participatory Communication
=
The base of ESD
=
For ownership and for shaping the future,
actors need to be able to communicate

5. Todays communication is
‚image communication‘
=
ICONIC TURN
+
ESD needs new images and metaphors
for a sustainable future

6. International Summer University
Objectives:
Competences for participatory stakeholder
communication
Development of images and aesthetics of
Sustainability
Intercultural dialogue of the participants from
Latin America and Europe
Development of deliberation competences

7. Structure of the Summer University
e-learning I:
Basics of climate change, communication, narration
Training in collaborative learning
Face-to-face session:
Discussions with climate and communication experts
Scenario and story development
Briefing about ‚reality processes‘
Workshops: viral spot, video spot, web 2.0, podcast,
stakeholder communication
e-learning II:
Campaigns
Real-world communication

8. International Summer University
Target groups:
Actors from
 Media
 Development projects
 Environmental initiatives
 Science
 Administration

9. International Summer University
Future
International Climate Communication School
for collaborative communication and learning
action and research

10. Dr. Jutta Franzen
jfranzen@kmgne.de
030 29367 940
Dr. Joachim Borner
jborner@kmgne.de
030 29367 941
http://internationalesommeruni.wordpress.com/
http://www.uinternacional.org
http://www.kmgne.de