6. LinkedIn
50 million +
40 yrs +
68% over $60k
80% college edu
54% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
7. LinkedIn Facebook
50 million +
40 yrs +
68% over $60k
80% college edu
54% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
8. LinkedIn Facebook
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k 58% over $60k
80% college edu 43% college edu
54% male 46% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
9. LinkedIn Facebook
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k 58% over $60k
80% college edu 43% college edu
54% male 46% male
Blogs
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
10. LinkedIn Facebook
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k 58% over $60k
80% college edu 43% college edu
54% male 46% male
Blogs
77% of internet users
37 yrs +
31% over $60k
63% college edu
45% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
11. LinkedIn Facebook
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k 58% over $60k
80% college edu 43% college edu
54% male 46% male
Blogs Twitter
77% of internet users
37 yrs +
31% over $60k
63% college edu
45% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
12. LinkedIn Facebook
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k 58% over $60k
80% college edu 43% college edu
54% male 46% male
Blogs Twitter
77% of internet users 40 million +
37 yrs + 31 yrs +
31% over $60k 51% over $60k
63% college edu 55% college edu
45% male 47% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
14. “One in five internet users are now on
Twitter or another status update
service”
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
15. “One in five internet users are now on
Twitter or another status update
service”
“Internet users who already use social
network sites such as MySpace,
Facebook or LinkedIn are likely to also
use Twitter: 35%, compared to 6% of
internet users who do not use such
social network sites.”
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
16. • Notice that 30 -
49 age bracket
• The 30 -49
• The 18 - 29
30. Marketing Goals
• Marketing - Social Media is not inherently
marketing or advertising, but it can help to
achieve Marketing and Communication
goals. It should be considered as part of
the overarching integrated Marketing &
Communications Plan & Strategy.
31. Awareness Goals
• Thought Leadership - Social Media
provides tools that enable even the
smallest voice to reach a wide audience.
Demonstrating knowledge of your
domain can be achieved by dynamically
linking your content to a collection of
content you curate on behalf of your
community or network.
32. Service Goals
• Service - Social Media platforms can
enable your organization to provide
enhanced services, education, and
programming through digital content
and dynamic networking.
36. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
37. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
38. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
39. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
40. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
41. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
42. Graphicast Network
Team
Page
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
43. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website
Profiles
Blog
LinkedIn
Group
44. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
45. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
46. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
47. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
48. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
49. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
Facebook
Profile(s)
50. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn
Group
Facebook
Group(s)
Facebook
Profile(s)
51. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
52. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
53. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
54. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
55. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
56. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
57. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
58. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
59. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
60. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
61. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook
Group(s)
Facebook
Profile(s)
62. Graphicast Network
Team Twitter
Page Profiles
Sales Rep
Page
LinkedIn Website Twitter
Profiles
Blog
LinkedIn Facebook
Group FanPage
Facebook Search
Group(s) Engines
Facebook
Profile(s)
63. LinkedIn
LinkedIn has over 50 million members in over 200 countries and
territories around the world.
• A new member joins LinkedIn approximately every second, and about
half of our members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Content screenshot from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter