This is about the WIN-WIN-WIN potential that exists for Citizens, Communities & Applications AND Operators if Identity is leveraged in a way that benifits everyone. It focuses on the light weight Identity layer emerging on the Web with OpenID. It also covers i-names/XRI, CardSpace, Higgins, and the Trust Framework. It makes the case that Operators have a special roll to play because of the physical devices that are authenticated end points, the billing platform and the opportunity to be Identity Providers.