The document outlines five best practices for companies to prosper in the current economic environment: 1) show empathy to customers, 2) manage finances carefully from the balance sheet, 3) utilize low-cost sales channels for employees, 4) build trust with employees, and 5) export products to emerging markets like BRIC countries for growth opportunities. It emphasizes the importance of customer empathy, managing finances conservatively, trusting relationships with employees, and tapping into fast-growing international markets.

1. designed by Frank Chimero
Top Five Best Practices for Enduring and Prospering in the
Current Economic Environment – by Kamran Qamar

2. 2009
designed by Frank Chimero

3. What
Worked?
Customer Empathy
Managing By Balance Sheet
Low Cost Sales Channels
designed by Frank Chimero

4. customer empathy ≠ customer service
Customer
Empathy

5. Market for:
customer life-time value wallet share
Managing by
Balance Sheet

6. 80 – 20 rule inversed = long tail
web 2.0 = upright hockey stick
Low Cost
Sales Channels

7. 2010

8. designed by Frank Chimero

9. working is not living
Empathy to
Employees

10. Trust = Speed Cost
Trust = Speed Cost
Results = (Strategy x Execution) x Trust
TRUST
As you go to work, your top responsibility should be to
build trust. – Robert Eckert, CEO Mattel

11. BEYOND
2010 &
designed by Frank Chimero

12. GROWTH RATE:
China 9%
India 6.4%
Developing Asia 7.4%
The World: 3.1%
Export to Emerging Markets
BRIC

13. designed by Frank Chimero

14. Show Empathy to Customers
Manage from Balance Sheet
Employee Low Cost Channels
Build Trust with Employees
Conquer Emerging Markets
designed by Frank Chimero

15. designed by Frank Chimero

16. CP SPHERE
Business Management Consultants
Strategy +
designed by Frank Chimero
Digital Marketing +
Sales Channels Development