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& WHAT TO DO ABOUT IT
SUMMARY OF CURRENT STATE OF THE ECONOMY
(AS OF 2/28/2009)
THIS IS AN EQUAL
OPPORTUNITY CRISIS

GO TO BASICS AND
                      !
OUTRUN YOUR COMPETITORS
ABSOLUTELY,
POSITIVELY
SWEAT THE SMALL STUFF
FAST, GOOD, CHEAP
PICK TWO OR ALL THREE ?
FAST TODAY IS NOT FAST ENOUGH FOR TOMORROW,
GOOD TODAY IS NOT GOOD ENOUGH FOR TOMORROW,
CHEAP TODAY IS NOT CHEAP ENOUGH FOR TOMORROW
FAST, GOOD, CHEAP, + MORE
FAST, GOOD, CHEAP + EASY
 ASK YOURSELF: HOW MANY OF YOUR PROCESSES OR
 POLICIES ARE SETUP TO MAKE LIFE EASIER FOR YOU
 AND HARD FOR YOUR CUSTOMERS?

 CHANGE THE ONES THAT ARE ABOUT YOU.
FAST, GOOD, CHEAP + FUN
  WHEN YOU ARE SELLING A PRODUCT OR SERVICE
  THAT HAS SUBSTITUTES, AND YOUR COST STRUCTURE
  PROHIBITS YOU FROM DOING MUCH ELSE, YOU
  COULD JUST ALWAYS MAKE IT MORE FUN.
FAST, GOOD, CHEAP + BEAUTIFUL
  STYLE IS SUBSTANCE
  FASHION IS FUNCTION
  FEELINGS ARE THE RATIONAL BEHIND PURCHASE
  SOFT STUFF IS THE HARD STAFF AND HARDEST TO GET RIGHT
FAST, GOOD, CHEAP + GREEN
 PEOPLE WANT TO BE SEEN AS GREEN, AND THEY
 WANT TO WORK FOR AND BUY FROM COMPANIES
 THEY SEE AS GREEN, TOO. CHANGE THE ONES THAT
 ARE ABOUT YOU.
FAST, GOOD, CHEAP + RESPONSIBLE

 IT IS NOT JUST HOW YOU TREAT THE COMMUNITIES
 YOU OPERATE IN, BUT ALSO HOW AND WHERE YOU
 SOURCE YOUR RAW MATERIALS AND LABOR.

 MADE IN AMERICA!
THE STORY WE TELL OURSELVES
ABOUT THE PRODUCTS WE BUY
AND OTHER SUCH DECISIONS WE
MAKE IS SO DEEP TO THE HUMAN
EXPERIENCE OF THE WORLD THAT
“BECAUSE IT FEELS SO GOOD” IS
THE ONLY RATIONAL EXPLANATION
FOR WHY WE DO ANYTHING.


TELL A POWERFUL STORY
ACTIONS CREATES CLARITY
  THE ONE WHO WILL COME OUT ON TOP WILL BE THOSE
  ACT IN SPITE OF THEIR FEAR

  WHAT DECISIONS HAVE YOU BEEN PUTTING OFF?
  MAKE A DECISION NOW! TRUST YOUR INSTINCTS,
  AND GO WITH IT.

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Surviving and Growing

  • 1. & WHAT TO DO ABOUT IT
  • 2. SUMMARY OF CURRENT STATE OF THE ECONOMY (AS OF 2/28/2009)
  • 3. THIS IS AN EQUAL OPPORTUNITY CRISIS GO TO BASICS AND ! OUTRUN YOUR COMPETITORS
  • 5. FAST, GOOD, CHEAP PICK TWO OR ALL THREE ? FAST TODAY IS NOT FAST ENOUGH FOR TOMORROW, GOOD TODAY IS NOT GOOD ENOUGH FOR TOMORROW, CHEAP TODAY IS NOT CHEAP ENOUGH FOR TOMORROW
  • 7. FAST, GOOD, CHEAP + EASY ASK YOURSELF: HOW MANY OF YOUR PROCESSES OR POLICIES ARE SETUP TO MAKE LIFE EASIER FOR YOU AND HARD FOR YOUR CUSTOMERS? CHANGE THE ONES THAT ARE ABOUT YOU.
  • 8. FAST, GOOD, CHEAP + FUN WHEN YOU ARE SELLING A PRODUCT OR SERVICE THAT HAS SUBSTITUTES, AND YOUR COST STRUCTURE PROHIBITS YOU FROM DOING MUCH ELSE, YOU COULD JUST ALWAYS MAKE IT MORE FUN.
  • 9. FAST, GOOD, CHEAP + BEAUTIFUL STYLE IS SUBSTANCE FASHION IS FUNCTION FEELINGS ARE THE RATIONAL BEHIND PURCHASE SOFT STUFF IS THE HARD STAFF AND HARDEST TO GET RIGHT
  • 10. FAST, GOOD, CHEAP + GREEN PEOPLE WANT TO BE SEEN AS GREEN, AND THEY WANT TO WORK FOR AND BUY FROM COMPANIES THEY SEE AS GREEN, TOO. CHANGE THE ONES THAT ARE ABOUT YOU.
  • 11. FAST, GOOD, CHEAP + RESPONSIBLE IT IS NOT JUST HOW YOU TREAT THE COMMUNITIES YOU OPERATE IN, BUT ALSO HOW AND WHERE YOU SOURCE YOUR RAW MATERIALS AND LABOR. MADE IN AMERICA!
  • 12. THE STORY WE TELL OURSELVES ABOUT THE PRODUCTS WE BUY AND OTHER SUCH DECISIONS WE MAKE IS SO DEEP TO THE HUMAN EXPERIENCE OF THE WORLD THAT “BECAUSE IT FEELS SO GOOD” IS THE ONLY RATIONAL EXPLANATION FOR WHY WE DO ANYTHING. TELL A POWERFUL STORY
  • 13. ACTIONS CREATES CLARITY THE ONE WHO WILL COME OUT ON TOP WILL BE THOSE ACT IN SPITE OF THEIR FEAR WHAT DECISIONS HAVE YOU BEEN PUTTING OFF? MAKE A DECISION NOW! TRUST YOUR INSTINCTS, AND GO WITH IT.