1. April 13-15, 2015
Visit http://exhibitoreffectiveness.com/rr to learn how your exhibit was evaluated.
Exhibiting Effectiveness Evaluation™
Custom Report Prepared for:
Grass Valley, A Belden Brand - Booth SL206
NAB Show
Las Vegas, NV
© Competitive Edge/TradeShows Plus! All rights reserved.

2. For: Grass Valley, A Belden Brand
E3 - Exhibiting Effectiveness Evaluation™ Scorecard
Overall E3 Score = Exhibit + Product Presentation + Staff 15.00 11.49 9.93
Compared to ALL exhibitors evaluated, this exhibit ranked above 100.0%
No. of exhibitors evaluated: 229
Compared to other exhibitors in this CATEGORY, this exhibit ranked above 100.0%
No. of exhibitors in this category: 37
All Show
Average
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Category: Island Your
Score
Island
Average
WHAT YOUR E3 SCORE MEANS
12-15: Effective!
Excellent exhibit appearance, solid messaging, good presentations
and staff support. Pay attention to areas scoring below 4.5. It is
possible to improve effectiveness with more creative and interactive
strategies. Consider utilizing different technologies to grab attention,
engage attendees and provide the information they need.
8-11: Scrutinize!
There is room for improvement wherever you scored 3.5 or below.
Evaluate clarity, brevity and focus of messaging and visuals, review
ease of navigation, brainstorm ways to get visitors physically or
mentally engaged with your product/service, and ensure booth staff
are easily identifiable, prepared, and ready to engage visitors.
Below 7: Needs Serious Attention!
Even small changes in each area can improve your exhibit’s
effectiveness. Review the comments in this report. Click the link on
each page of your report to read about each question you scored low
on and how to improve scoring. Seek out tradeshow educational
materials. Depending on where you scored lowest, consider help
from an exhibit/graphics designer or tradeshow consultant to provide
quick analysis and direction.
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
All Show
Average
Island
Average
Grass
Valley, A
Belden…
Exhibit Product Staff
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3. For: Grass Valley, A Belden Brand
E3 - Exhibiting Effectiveness Evaluation™ Scorecard
Booth: SL206 Evaluator: BM Date/Time:
Category:
1 Overall 5.00 3.93 3.28
1a Does the overall exhibit grab attendee attention? 5.00 4.14 3.33
1b Is it quickly/easily discernable what the company does/offers? 5.00 3.93 3.40
1c Is it quickly/easily discernable who the company is? 5.00 4.31 3.85
1d Are there sufficient graphics/are they well placed/legible? 5.00 3.61 2.98
1e Do the graphics communicate clear and concise message(s)? 5.00 3.72 3.09
1f Do the message(s) inform/educate/give attendee a reason to stop? 5.00 3.38 2.83
1g Is the exhibit easy to enter? 5.00 4.01 3.30
1h Is the exhibit easy to navigate? 5.00 3.89 3.27
1i Can visitors quickly discern what is displayed and where? 5.00 3.82 3.21
1j Is there enough open space for attendees? 5.00 4.11 3.26
1k Is the corporate identity effectively integrated in exhibit design? 5.00 4.32 3.55
4/15/15 11:20 AM
Go to http://exhibitoreffectiveness.com/rr/S1.html to learn how to raise EXHIBIT PRESENTATION score.
Comments
Attractive booth. Good use of color, lighting and/or imagery. Good overall exhibit design. Good graphics. Good lighting. Good use of A/V. Theme
was effective/creative. Creative/imaginative approach to exhibit/messaging. Wow -incredible attention to detail and messaging. Perfect message
hierarchy and placement. Navigation is facilitated by the height of each clear message. Booth experience is both robust and varied.
Your
Score
Island
Average
All Show
Average
Island
Exhibit Presentation 5=Very effective 4=Effective 3=Somewhat effective 2=Somewhat ineffective 1=Ineffective
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Exhibit Presentation Scores
Grass Valley, A Belden Brand
Island Average
All Show Average
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Exhibit Presentation Overall
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4. For: Grass Valley, A Belden Brand
E3 - Exhibiting Effectiveness Evaluation™ Scorecard
Booth: SL206 Evaluator: BM Date/Time:
Category:
2 Overall 5.00 3.83 3.19
2a Products/Services effectively displayed and/or presented? 5.00 4.14 3.62
2b Is the display/presentation thoughtful/creative/unique? 5.00 3.73 2.98
2c Is the display/presentation engaging and/or interactive? 5.00 3.68 3.02
2d Is feature/benefit signage integrated into display/presentation? 5.00 3.50 2.81
2e Is takeaway product/service information readily available? 5.00 4.11 3.52
Product Presentation 5=Very effective 4=Effective 3=Somewhat effective 2=Somewhat ineffective 1=Ineffective
Go to http://exhibitoreffectiveness.com/rr/S2.html to learn how to raise PRODUCT PRESENTATION score.
Comments Good product/service presentation/demonstration. Good video
presentation/demonstration. Good/visible explanation of features/benefits, etc. Good
job providing multiple means to access post show information - literature, QR
Codes, email. Great demos - separated and given sufficient space to operate.
4/15/15 11:20 AM Your
Score
Island
Average
All Show
AverageIsland
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Product Presentation Scores
Grass Valley, A Belden Brand
Island Average
All Show Average
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Product Presentation Overall
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5. For: Grass Valley, A Belden Brand
E3 - Exhibiting Effectiveness Evaluation™ Scorecard
Booth: SL206 Evaluator: BM Date/Time:
Category:
3 Overall 5.00 3.72 3.46
3a Are there an appropriate number of booth staffers? 5.00 3.77 3.66
3b Does their dress quickly/visibly identify them as a booth staffer? 5.00 3.70 3.39
3c Do they keep body language open to visitors/attendees in aisles? 5.00 3.68 3.33
3d Are they quickly responsive to booth visitors? 5.00 3.73 3.56
3e Are booth staff behaviors appropriate? 5.00 3.74 3.38
All Show
AverageIsland
Go to http://exhibitoreffectiveness.com/rr/S3.html to learn how to raise EXHIBIT STAFF score.
4/15/15 11:20 AM Your
Score
Island
Average
Exhibit Staff 5=Very effective 4=Effective 3=Somewhat effective 2=Somewhat ineffective 1=Ineffective
Comments Good body language, open stances, smiling, friendly staffers. Quickly responsive and
attentive to booth visitors. Observed staff recording notes with visitors. Excellent!, Well-
branded staff apparel. Nice use of easy to see staff badges.
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Exhibit Staff Scores
Grass Valley, A Belden Brand
Island Average
All Show Average
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Exhibit Staff Overall
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