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Spring 2013

Box Pleated Dress
Style #1242012
- Bateau neck
- Fitted bodice with A-line skirt
- Black grosgrain ribbon waistband
- Concealed zipper, hook & eye closure in back
- Fully lined
Suggested Retail: $150




                       Blush




                      Blossom
     Poplin
100% Pima Cotton
COMPETITOR RESEARCH - DRESS
SEASON:                         Spring 2013                              DATE:                      Monday, January 30, 2012
GROUP NAME:                     Wine and Roses                           STYLE #:                   1242012
SIZE CLASSIFICATION/ RANGE:     Missy / 0 - 12                           TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                    Poplin                                   PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                  100% Cotton                              BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:              Sleeveless dress with fitted bodice and box pleated A-line skirt

BRAND / LABEL:                  J. Crew                                    PRICE RANGE:              $98 - $298
TARGET MARKET SEGMENT:          Better                                     SIZE CLASSIFICATION:      Missy
COMPETING BRANDS:               Ann Taylor, Muse, Banana Republic
IMPORTANT TO CUSTOMER:          Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear)

                        PHOTO                                             PHOTO                                          PHOTO




BRAND / LABEL:                  Ann Taylor           BRAND / LABEL:                 Muse            BRAND / LABEL:               Banana Republic
RETAIL STORE:                   Ann Taylor           RETAIL STORE:                Nordstrom         RETAIL STORE:                Banana Republic
RETAIL PRICE:                     $215.00            RETAIL PRICE:                 $128.00          RETAIL PRICE:                    $175.00
OTHER INFORMATION:               100% Silk           OTHER INFORMATION:        Cotton / Spandex     OTHER INFORMATION:              100% Silk
COMPETITOR COST ANALYSIS - DRESS
SEASON:                            Spring 2013                              DATE:                      40938
GROUP NAME:                        Wine and Roses                           STYLE #:                   1242012
SIZE CLASSIFICATION/ RANGE:        Missy / 0 - 12                           TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                       Poplin                                   PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                     100% Cotton                              BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:                 Sleeveless dress with fitted bodice and box pleated A-line skirt

BRAND / LABEL:                     J. Crew                                     PRICE RANGE:             $98 - $298
TARGET MARKET SEGMENT:             Better                                      SIZE CLASSIFICATION:     Missy
COMPETING BRANDS:                  Ann Taylor, Muse, Banana Republic
IMPORTANT TO CUSTOMER:             Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear)

BRAND / LABEL:        Ann Taylor                        BRAND / LABEL:       Muse                      BRAND / LABEL:       Banana Republic
RETAIL STORE:         Ann Taylor                        RETAIL STORE:        Nordstrom                 RETAIL STORE:        Banana Republic

RETAIL PRICE:         $215.00                           RETAIL PRICE:        $128.00                   RETAIL PRICE:        $175.00
RETAIL MARKUP:        70.0%                             RETAIL MARKUP:       52.5%                     RETAIL MARKUP:       70.0%
WHOLESALE PRICE:                                        WHOLESALE PRICE:     $60.80                    WHOLESALE PRICE:
WHOLESALE MARKUP:                                       WHOLESALE MARKUP:    65.0%                     WHOLESALE MARKUP:
TOTAL COST:           $64.50                            TOTAL COST:          $21.28                    TOTAL COST:          $52.50

FABRIC:               $32.25                            FABRIC:              $10.64                    FABRIC:              $26.25
TRIM:                 $2.58                             TRIM:                $0.85                     TRIM:                $2.10
CMT / LABOR:          $29.03                            CMT / LABOR:         $9.58                     CMT / LABOR:         $23.63
PACKING MATERIALS:    $0.65                             PACKING MATERIALS:   $0.21                     PACKING MATERIALS:   $0.53

NOTES:                                                  NOTES:                                         NOTES:




                      COST RANGE                        PERCENT TO TOTAL     NOTES:
FABRIC:               $10.64 - $32.25                   50%
TRIM:                 $0.85 - $2.58                     4%
CMT /LABOR:           $9.58 - $29.03                    45%
PACKING MATERIALS:    $0.21 - $0.65                     1%
DESIGN SHEET WITH CAD'S
SEASON:                        Spring 2013                    DATE:                        Monday, March 12, 2012
GROUP NAME:                    Wine and Roses                 STYLE #:                     1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 ‐ 12                 TECHNICAL DESIGNER:          Kara Pelletier
FABRIC NAME:                   Poplin                         PRODUCT CATEGORY:            Dresses
FIBER CONTENT:                 100% Cotton                    BRAND / LABEL:               J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A‐line skirt
MAIN FABRIC DETAILS
SEASON:                             Spring 2013                    DATE:                      Monday, March 12, 2012
GROUP NAME:                         Wine and Roses                 STYLE #:                   1242012
SIZE CLASSIFICATION / RANGE:        Missy / 0 ‐ 12                 TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                        Poplin                         PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                      100% Cotton                    BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:                  Sleeveless dress with fitted bodice and box pleated A‐line skirt

FABRIC NAME:                        Poplin                       FIBER CONTENT:            100% Cotton
THREAD COUNT:                       128x52                       COLOR APPLICATION:        Yarn Dye
FABRIC WEIGHT:                      4.02 oz/yd²                  GARMENT PLACEMENT:        Shell
FABRIC MILL, REF/ART # & COUNTRY:   N/A
FABRIC 2 DETAILS
SEASON:                             Spring 2013                    DATE:                         Monday, March 12, 2012
GROUP NAME:                         Wine and Roses                 STYLE #:                      1242012
SIZE CLASSIFICATION / RANGE:        Missy / 0 ‐ 12                 TECHNICAL DESIGNER:           Kara Pelletier
FABRIC NAME:                        Poplin                         PRODUCT CATEGORY:             Dresses
FIBER CONTENT:                      100% Cotton                    BRAND / LABEL:                J. Crew
STYLE DESCRIPTION:                  Sleeveless dress with fitted bodice and box pleated A‐line skirt

FABRIC NAME:                        Satin                        FIBER CONTENT:               100% Cotton
THREAD COUNT:                       224x120                      COLOR APPLICATION:           Piece Dye
FABRIC WEIGHT:                      3.2 oz/yd²                   GARMENT PLACEMENT:           Facing
FABRIC MILL, REF/ART # & COUNTRY:   N/A




               
FABRIC & TRIM PLACEMENT ‐ FRONT
SEASON:                        Spring 2013                    DATE:                      Monday, March 12, 2012
GROUP NAME:                    Wine and Roses                 STYLE #:                   1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 ‐ 12                 TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                   Poplin                         PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                 100% Cotton                    BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A‐line skirt
FABRIC & TRIM PLACEMENT ‐ BACK
SEASON:                        Spring 2013                    DATE:                        Monday, March 12, 2012
GROUP NAME:                    Wine and Roses                 STYLE #:                     1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 ‐ 12                 TECHNICAL DESIGNER:          Kara Pelletier
FABRIC NAME:                   Poplin                         PRODUCT CATEGORY:            Dresses
FIBER CONTENT:                 100% Cotton                    BRAND / LABEL:               J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A‐line skirt




        
FABRIC & TRIM PLACEMENT ‐ INSIDE
SEASON:                        Spring 2013                    DATE:                        Monday, March 12, 2012
GROUP NAME:                    Wine and Roses                 STYLE #:                     1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 ‐ 12                 TECHNICAL DESIGNER:          Kara Pelletier
FABRIC NAME:                   Poplin                         PRODUCT CATEGORY:            Dresses
FIBER CONTENT:                 100% Cotton                    BRAND / LABEL:               J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A‐line skirt
LABEL PLACEMENT & PACKAGING
SEASON:                        Spring 2013                    DATE:                      Monday, March 12, 2012
GROUP NAME:                    Wine and Roses                 STYLE #:                   1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 ‐ 12                 TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                   Poplin                         PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                 100% Cotton                    BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A‐line skirt
ESTIMATED BILL OF MATERIALS - DRESS
SEASON:                                    Spring 2013                         DATE:                      Monday, January 30, 2012
GROUP NAME:                                Wine and Roses                      STYLE #:                   1242012
SIZE CLASSIFICATION / RANGE:               Missy / 0 - 12                      TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                               Poplin                              PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                             100% Cotton                         BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:                         Sleeveless dress with fitted bodice and box pleated A-line skirt


                                                                                                          SIZE /
                                                                                                         WIDTH /                APPROXIMATE COST
 COLOR COMBO           FABRIC /ITEM                  PLACEMENT ON GARMENT              COLOR             WEIGHT     QUANTITY         RANGE
Blossom      100% Cotton Poplin                  Self                        Blossom TPX 13-1409           60"       1 1/2 yd        $10.64 - $32.25
             100% Rayon Satin Lining             Lining                      Blush TPX 13-1409             45"         2 yd
             Interfacing                         Waistband, Neck, Armholes   White                         20"        1/4 yd

Blossom          Grosgrain Ribbon                Center Front                Black                          1"         1                   4%
                 Invisible Zipper                Center Back                 Pink                          21"         1
                 Brand Label                     Center Back                                                           1
                 Care/Content Label              Center Back                                                           1
                 Size Label                      Center Back                                                           1
                 Country of Origin Label         Center Back                                                           1
                 Thread                          Allover                     DTM                           T60       210 yd
                 Hook & Eye                      Center Back                 Metal                                     1
DRESS SAMPLE SPECIFICATION WORKSHEET
SEASON:                                  Spring 2013                    DATE:                       Monday, January 23, 2012
GROUP NAME:                              Wine and Roses                 STYLE #:                    1242012
SIZE CLASSIFICATION / RANGE:             Missy / 0 - 12                 TECHNICAL DESIGNER:         Kara Pelletier
FABRIC NAME:                             Poplin                         PRODUCT CATEGORY:           Dresses
FIBER CONTENT:                           100% Cotton                    BRAND / LABEL:              J. Crew
STYLE DESCRIPTION:                       Sleeveless dress with fitted bodice and box pleated A-line skirt
POINT OF MEASUREMENT                                                    SAMPLE                                      SKETCHES
MEASUREMENTS ARE:                                Circumfrence           SIZE:               8                      FRONT
                                             Body         Functional     Design      Requested
POM #               Description           Measurement       Ease          Ease      Measurement
    1   Front Length from HPS                                                            34
   10   Chest Width (1" below armhole)       35 1/2           1                        36 1/2
   13   Across Shoulder                      15 3/4                                    15 3/4
   20   Waist Width (14" from HPS)           27 1/2           1                        28 1/2
   91   Hip Width (24" from HPS)               38             2                          40
   95   Sweep                                                                            50
   43   Armhole width - Curved                 16            1/4                       16 1/4
   60   Front Neck Drop (HPS to seam)                                                     3
   61   Back Neck Drop (HPS to seam)                                                      2
   63   Neck Width (HPS to HPS)                                                        11 3/4
  156   Shoulder Slope                                                                    2


                                                                                                                  BACK
DRESS POM PLACEMENT SKETCH - FRONT
SEASON:                        Spring 2013                   DATE:                         Monday, January 23, 2012
GROUP NAME:                    Wine and Roses                STYLE #:                      1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 - 12                TECHNICAL DESIGNER:           Kara Pelletier
FABRIC NAME:                   Poplin                        PRODUCT CATEGORY:             Dresses
FIBER CONTENT:                 100% Cotton                   BRAND / LABEL:                J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A-line skirt
DRESS POM PLACEMENT SKETCH - BACK
SEASON:                        Spring 2013                   DATE:                         Monday, January 23, 2012
GROUP NAME:                    Wine and Roses                STYLE #:                      1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 - 12                TECHNICAL DESIGNER:           Kara Pelletier
FABRIC NAME:                   Poplin                        PRODUCT CATEGORY:             Dresses
FIBER CONTENT:                 100% Cotton                   BRAND / LABEL:                J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A-line skirt
ESTIMATED PATTERN CARD - DRESS
SEASON:                              Spring 2013                    DATE:                      Monday, February 06, 2012
GROUP NAME:                          Wine and Roses                 STYLE #:                   1242012
SIZE CLASSIFICATION / RANGE:         Missy / 0 - 12                 TECHNICAL DESIGNER:        Kara Pelletier
FABRIC NAME:                         Poplin                         PRODUCT CATEGORY:          Dresses
FIBER CONTENT:                       100% Cotton                    BRAND / LABEL:             J. Crew
STYLE DESCRIPTION:                   Sleeveless dress with fitted bodice and box pleated A-line skirt

  26 TOTAL NUMBER OF PATTERN PIECES TO CUT                                                                     SKETCH
 QTY               PATTERN PIECE               FABRIC                   MATCHING/NAP                             FRONT
     1 Front Bodice                       100% Cotton Poplin            match vertically
     2 Side Front Bodice                  100% Cotton Poplin            match vertically
     2 Back Bodice                        100% Cotton Poplin            match vertically
     2 Side Back Bodice                   100% Cotton Poplin            match vertically
     1 Front Skirt                        100% Cotton Poplin            match vertically
     2 Side Front Skirt                   100% Cotton Poplin            match vertically
     2 Back Skirt                         100% Cotton Poplin            match vertically
     2 Side Back Skirt                    100% Cotton Poplin            match vertically
     1 Front Facing                       100% Cotton Poplin            match vertically
     1 Back Facing                        100% Cotton Poplin            match vertically

         LINING
     1   Front Lining                    100% Rayon Satin Lining
     2   Side Front Lining               100% Rayon Satin Lining
     2   Back Lining                     100% Rayon Satin Lining                                                  BACK
     2   Side Back Lining                100% Rayon Satin Lining

       INTERFACING
     1 Front Facing                       100% Polyester Fusible
     2 Back Facing                        100% Polyester Fusible
ESTIMATED CONSTRUCTION CALLOUTS - DRESS
SEASON:                        Spring 2013                              DATE:                     Monday, February 27, 2012
GROUP NAME:                    Wine and Roses                           STYLE #:                  1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 - 12                           TECHNICAL DESIGNER:       Kara Pelletier
FABRIC NAME:                   Poplin                                   PRODUCT CATEGORY:         Dresses
FIBER CONTENT:                 100% Cotton                              BRAND / LABEL:            J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A-line skirt
     TOTAL ESTIMATED COST FOR GARMENT MAKE:                        $22.45
   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH            SPI    EST. COST               SKETCH
                                Join Front & Side Front with Busted Seam &
  Front Bodice Princess Seam                                                  14-16    $1.50
                                              Overedge Finish
                                  Set Pleats on Front Skirt & Stitch Closed   14-16    $0.90
        Front Waistline
                               Join Front Bodice & Skirt with Busted Seam &
                                                                              14-16    $0.75
                                              Overedge Finish




                                                         ESTIMATED COST SUBTOTAL:      $3.15
   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH            SPI    EST. COST               SKETCH
                                Join Back & Side Back with Busted Seam &
   Back Bodice Princess Seam                                                  14-16    $1.50
                                             Overedge Finish
                                  Set Pleats on Back Skirt & Stitch Closed    14-16    $0.90
        Back Waistline
                               Join Back Bodice & Skirt with Busted Seam &
                                                                              14-16    $0.75
                                             Overedge Finish
           Waistline            Attach Grosgrain Ribbon with SN Lockstitch    14-16    $1.00

                                 Join Backs with Busted Seam & Overedge
                                                                              14-16    $0.75
                                                   Finish
       Center Back Seam
                                            Set Invisible Zipper              14-16    $0.50

                                                         ESTIMATED COST SUBTOTAL:      $5.40
ESTIMATED CONSTRUCTION CALLOUTS - DRESS
SEASON:                        Spring 2013                              DATE:                     Monday, February 27, 2012
GROUP NAME:                    Wine and Roses                           STYLE #:                  1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 - 12                           TECHNICAL DESIGNER:       Kara Pelletier
FABRIC NAME:                   Poplin                                   PRODUCT CATEGORY:         Dresses
FIBER CONTENT:                 100% Cotton                              BRAND / LABEL:            J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A-line skirt


   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH            SPI    EST. COST               SKETCH
                                  Join Front & Back with Busted Seam &
           Sideseam                                                           14-16      2.4
                                             Overedge Finish
        Shoulder Seam              Join Front & Back with SN Lockstitch       14-16    $0.30

           Neckline                         SN Understitching                 14-16    $0.50

           Armhole                          SN Understitching                 14-16    $0.50




                                                        ESTIMATED COST SUBTOTAL:       $3.70
   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH            SPI    EST. COST               SKETCH
                                Join Front & Front Side Linings with French
      Front Princess Seam                                                     14-16    $1.60
                                                   Seam
       Center Back Seam             Join Back Linings with French Seam        14-16    $0.50

      Back Princess Seam         Join Back & Side Linings with French Seam    14-16    $1.60

           Sideseam             Join Front & Back Linings with French Seam    14-16    $1.60

        Shoulder Seam           Join Front & Back Linings with French Seam    14-16    $0.60




                                                        ESTIMATED COST SUBTOTAL:       $5.90
ESTIMATED CONSTRUCTION CALLOUTS - DRESS
SEASON:                        Spring 2013                              DATE:                       Monday, February 27, 2012
GROUP NAME:                    Wine and Roses                           STYLE #:                    1242012
SIZE CLASSIFICATION / RANGE:   Missy / 0 - 12                           TECHNICAL DESIGNER:         Kara Pelletier
FABRIC NAME:                   Poplin                                   PRODUCT CATEGORY:           Dresses
FIBER CONTENT:                 100% Cotton                              BRAND / LABEL:              J. Crew
STYLE DESCRIPTION:             Sleeveless dress with fitted bodice and box pleated A-line skirt


   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH              SPI    EST. COST               SKETCH
          Set Lining                        Set Lining to Zipper                14-16    $1.20

           CB Seam                   Attach Hook & Eye Above Zipper             14-16    $0.10

       Bra Strap Keeper                  Attach to Inside Shoulder                       $0.20

         Lining Sweep                   Make ½" Clean Finish Hem                14-16    $0.60




                                                        ESTIMATED COST SUBTOTAL:         $2.10
   LOCATION/DESCRIPTION         CONSTRUCTION/SEAM FINISH/TOP STITCH              SPI    EST. COST               SKETCH
                                             Attach Hem Tape                    14-16    $1.00
         Shell Sweep
                                           Make 1 ½" Blind Hem                   3-4     $1.00

                               Attach Lining to Shell at Sideseam with Thread
      Lining at Sideseam                                                                 $0.20
                                                 Chainstitch




                                                        ESTIMATED COST SUBTOTAL:         $2.20
FIRST COST SHEET
SEASON:                                  Spring 2013                  DATE:                    Monday, February 06, 2012
GROUP NAME:                              Wine and Roses               STYLE #:                 1242012
SIZE CLASSIFICATION / RANGE:             Missy / 0 - 12               TECHNICAL DESIGNER:      Kara Pelletier
FABRIC NAME:                             Poplin                       PRODUCT CATEGORY:        Dresses
FIBER CONTENT:                           100% Cotton                  BRAND / LABEL:           J. Crew
STYLE DESCRIPTION:                       Sleeveless dress with fitted bodice and box pleated A-line skirt

FABRICS                         YARDS      UNIT PRICE    $ AMOUNT                                   SKETCH
100% Cotton Poplin                1.5        $7.75         $11.63
1005 Rayon Satin Lining            2         $3.50          $7.00
Interfacing                      0.25        $0.90          $0.23

                                         TOTAL FABRICS     $18.85
                                 PERCENT TO TOTAL COST     42.05%
TRIMS                          YDS / QTY   UNIT PRICE    $ AMOUNT
Grosgrain Ribbon                   1          $0.05         $0.05
Invisible Zipper                   1          $0.88         $0.88
Brand Label                        1          $0.10         $0.10
Care/Content Label                 1          $0.08         $0.08
Size Label                         1          $0.08         $0.08
Country of Origin Label            1          $0.05         $0.05
Thread                           210        $0.00075        $0.16
Hook & Eye                         1          $0.08         $0.08
                                           TOTAL TRIMS      $1.48
                                 PERCENT TO TOTAL COST      3.30%
CMT / LABOR                                              $ AMOUNT
Grading                                                     $0.20
Marking                                                     $0.30
Cutting                                                     $1.20
Make Charges (Labor)                                       $22.45

                                      TOTAL CMT/ LABOR     $24.15
                                 PERCENT TO TOTAL COST     53.87%
PACKING MATERIALS              YDS / QTY    UNIT PRICE   $ AMOUNT
Polybag                                                     $0.10
Hanger                                                      $0.25
                                                                    TOTAL COSTS            $44.83     WHOLESALE PRICE            N/A
                               TOTAL PACKING MATERIALS    $0.35     WHOLESALE MARKUP        N/A       RETAIL MARKUP             70.0%
                                 PERCENT TO TOTAL COST    0.78%     WHOLESALE MARGIN        N/A       ESTIMATED RETAIL PRICE   $149.43

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Box Pleated Dress Tech Pack

  • 1. Spring 2013 Box Pleated Dress Style #1242012 - Bateau neck - Fitted bodice with A-line skirt - Black grosgrain ribbon waistband - Concealed zipper, hook & eye closure in back - Fully lined Suggested Retail: $150 Blush Blossom Poplin 100% Pima Cotton
  • 2. COMPETITOR RESEARCH - DRESS SEASON: Spring 2013 DATE: Monday, January 30, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION/ RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt BRAND / LABEL: J. Crew PRICE RANGE: $98 - $298 TARGET MARKET SEGMENT: Better SIZE CLASSIFICATION: Missy COMPETING BRANDS: Ann Taylor, Muse, Banana Republic IMPORTANT TO CUSTOMER: Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear) PHOTO PHOTO PHOTO BRAND / LABEL: Ann Taylor BRAND / LABEL: Muse BRAND / LABEL: Banana Republic RETAIL STORE: Ann Taylor RETAIL STORE: Nordstrom RETAIL STORE: Banana Republic RETAIL PRICE: $215.00 RETAIL PRICE: $128.00 RETAIL PRICE: $175.00 OTHER INFORMATION: 100% Silk OTHER INFORMATION: Cotton / Spandex OTHER INFORMATION: 100% Silk
  • 3. COMPETITOR COST ANALYSIS - DRESS SEASON: Spring 2013 DATE: 40938 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION/ RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt BRAND / LABEL: J. Crew PRICE RANGE: $98 - $298 TARGET MARKET SEGMENT: Better SIZE CLASSIFICATION: Missy COMPETING BRANDS: Ann Taylor, Muse, Banana Republic IMPORTANT TO CUSTOMER: Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear) BRAND / LABEL: Ann Taylor BRAND / LABEL: Muse BRAND / LABEL: Banana Republic RETAIL STORE: Ann Taylor RETAIL STORE: Nordstrom RETAIL STORE: Banana Republic RETAIL PRICE: $215.00 RETAIL PRICE: $128.00 RETAIL PRICE: $175.00 RETAIL MARKUP: 70.0% RETAIL MARKUP: 52.5% RETAIL MARKUP: 70.0% WHOLESALE PRICE: WHOLESALE PRICE: $60.80 WHOLESALE PRICE: WHOLESALE MARKUP: WHOLESALE MARKUP: 65.0% WHOLESALE MARKUP: TOTAL COST: $64.50 TOTAL COST: $21.28 TOTAL COST: $52.50 FABRIC: $32.25 FABRIC: $10.64 FABRIC: $26.25 TRIM: $2.58 TRIM: $0.85 TRIM: $2.10 CMT / LABOR: $29.03 CMT / LABOR: $9.58 CMT / LABOR: $23.63 PACKING MATERIALS: $0.65 PACKING MATERIALS: $0.21 PACKING MATERIALS: $0.53 NOTES: NOTES: NOTES: COST RANGE PERCENT TO TOTAL NOTES: FABRIC: $10.64 - $32.25 50% TRIM: $0.85 - $2.58 4% CMT /LABOR: $9.58 - $29.03 45% PACKING MATERIALS: $0.21 - $0.65 1%
  • 4. DESIGN SHEET WITH CAD'S SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt
  • 5. MAIN FABRIC DETAILS SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC NAME: Poplin FIBER CONTENT: 100% Cotton THREAD COUNT: 128x52 COLOR APPLICATION: Yarn Dye FABRIC WEIGHT: 4.02 oz/yd² GARMENT PLACEMENT: Shell FABRIC MILL, REF/ART # & COUNTRY: N/A
  • 6. FABRIC 2 DETAILS SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC NAME: Satin FIBER CONTENT: 100% Cotton THREAD COUNT: 224x120 COLOR APPLICATION: Piece Dye FABRIC WEIGHT: 3.2 oz/yd² GARMENT PLACEMENT: Facing FABRIC MILL, REF/ART # & COUNTRY: N/A         
  • 7. FABRIC & TRIM PLACEMENT ‐ FRONT SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt
  • 8. FABRIC & TRIM PLACEMENT ‐ BACK SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt  
  • 9. FABRIC & TRIM PLACEMENT ‐ INSIDE SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt
  • 10. LABEL PLACEMENT & PACKAGING SEASON: Spring 2013 DATE: Monday, March 12, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 ‐ 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A‐line skirt
  • 11. ESTIMATED BILL OF MATERIALS - DRESS SEASON: Spring 2013 DATE: Monday, January 30, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt SIZE / WIDTH / APPROXIMATE COST COLOR COMBO FABRIC /ITEM PLACEMENT ON GARMENT COLOR WEIGHT QUANTITY RANGE Blossom 100% Cotton Poplin Self Blossom TPX 13-1409 60" 1 1/2 yd $10.64 - $32.25 100% Rayon Satin Lining Lining Blush TPX 13-1409 45" 2 yd Interfacing Waistband, Neck, Armholes White 20" 1/4 yd Blossom Grosgrain Ribbon Center Front Black 1" 1 4% Invisible Zipper Center Back Pink 21" 1 Brand Label Center Back 1 Care/Content Label Center Back 1 Size Label Center Back 1 Country of Origin Label Center Back 1 Thread Allover DTM T60 210 yd Hook & Eye Center Back Metal 1
  • 12. DRESS SAMPLE SPECIFICATION WORKSHEET SEASON: Spring 2013 DATE: Monday, January 23, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt POINT OF MEASUREMENT SAMPLE SKETCHES MEASUREMENTS ARE: Circumfrence SIZE: 8 FRONT Body Functional Design Requested POM # Description Measurement Ease Ease Measurement 1 Front Length from HPS 34 10 Chest Width (1" below armhole) 35 1/2 1 36 1/2 13 Across Shoulder 15 3/4 15 3/4 20 Waist Width (14" from HPS) 27 1/2 1 28 1/2 91 Hip Width (24" from HPS) 38 2 40 95 Sweep 50 43 Armhole width - Curved 16 1/4 16 1/4 60 Front Neck Drop (HPS to seam) 3 61 Back Neck Drop (HPS to seam) 2 63 Neck Width (HPS to HPS) 11 3/4 156 Shoulder Slope 2 BACK
  • 13. DRESS POM PLACEMENT SKETCH - FRONT SEASON: Spring 2013 DATE: Monday, January 23, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt
  • 14. DRESS POM PLACEMENT SKETCH - BACK SEASON: Spring 2013 DATE: Monday, January 23, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt
  • 15. ESTIMATED PATTERN CARD - DRESS SEASON: Spring 2013 DATE: Monday, February 06, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt 26 TOTAL NUMBER OF PATTERN PIECES TO CUT SKETCH QTY PATTERN PIECE FABRIC MATCHING/NAP FRONT 1 Front Bodice 100% Cotton Poplin match vertically 2 Side Front Bodice 100% Cotton Poplin match vertically 2 Back Bodice 100% Cotton Poplin match vertically 2 Side Back Bodice 100% Cotton Poplin match vertically 1 Front Skirt 100% Cotton Poplin match vertically 2 Side Front Skirt 100% Cotton Poplin match vertically 2 Back Skirt 100% Cotton Poplin match vertically 2 Side Back Skirt 100% Cotton Poplin match vertically 1 Front Facing 100% Cotton Poplin match vertically 1 Back Facing 100% Cotton Poplin match vertically LINING 1 Front Lining 100% Rayon Satin Lining 2 Side Front Lining 100% Rayon Satin Lining 2 Back Lining 100% Rayon Satin Lining BACK 2 Side Back Lining 100% Rayon Satin Lining INTERFACING 1 Front Facing 100% Polyester Fusible 2 Back Facing 100% Polyester Fusible
  • 16. ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: Spring 2013 DATE: Monday, February 27, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt TOTAL ESTIMATED COST FOR GARMENT MAKE: $22.45 LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Join Front & Side Front with Busted Seam & Front Bodice Princess Seam 14-16 $1.50 Overedge Finish Set Pleats on Front Skirt & Stitch Closed 14-16 $0.90 Front Waistline Join Front Bodice & Skirt with Busted Seam & 14-16 $0.75 Overedge Finish ESTIMATED COST SUBTOTAL: $3.15 LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Join Back & Side Back with Busted Seam & Back Bodice Princess Seam 14-16 $1.50 Overedge Finish Set Pleats on Back Skirt & Stitch Closed 14-16 $0.90 Back Waistline Join Back Bodice & Skirt with Busted Seam & 14-16 $0.75 Overedge Finish Waistline Attach Grosgrain Ribbon with SN Lockstitch 14-16 $1.00 Join Backs with Busted Seam & Overedge 14-16 $0.75 Finish Center Back Seam Set Invisible Zipper 14-16 $0.50 ESTIMATED COST SUBTOTAL: $5.40
  • 17. ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: Spring 2013 DATE: Monday, February 27, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Join Front & Back with Busted Seam & Sideseam 14-16 2.4 Overedge Finish Shoulder Seam Join Front & Back with SN Lockstitch 14-16 $0.30 Neckline SN Understitching 14-16 $0.50 Armhole SN Understitching 14-16 $0.50 ESTIMATED COST SUBTOTAL: $3.70 LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Join Front & Front Side Linings with French Front Princess Seam 14-16 $1.60 Seam Center Back Seam Join Back Linings with French Seam 14-16 $0.50 Back Princess Seam Join Back & Side Linings with French Seam 14-16 $1.60 Sideseam Join Front & Back Linings with French Seam 14-16 $1.60 Shoulder Seam Join Front & Back Linings with French Seam 14-16 $0.60 ESTIMATED COST SUBTOTAL: $5.90
  • 18. ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: Spring 2013 DATE: Monday, February 27, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Set Lining Set Lining to Zipper 14-16 $1.20 CB Seam Attach Hook & Eye Above Zipper 14-16 $0.10 Bra Strap Keeper Attach to Inside Shoulder $0.20 Lining Sweep Make ½" Clean Finish Hem 14-16 $0.60 ESTIMATED COST SUBTOTAL: $2.10 LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST SKETCH Attach Hem Tape 14-16 $1.00 Shell Sweep Make 1 ½" Blind Hem 3-4 $1.00 Attach Lining to Shell at Sideseam with Thread Lining at Sideseam $0.20 Chainstitch ESTIMATED COST SUBTOTAL: $2.20
  • 19. FIRST COST SHEET SEASON: Spring 2013 DATE: Monday, February 06, 2012 GROUP NAME: Wine and Roses STYLE #: 1242012 SIZE CLASSIFICATION / RANGE: Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier FABRIC NAME: Poplin PRODUCT CATEGORY: Dresses FIBER CONTENT: 100% Cotton BRAND / LABEL: J. Crew STYLE DESCRIPTION: Sleeveless dress with fitted bodice and box pleated A-line skirt FABRICS YARDS UNIT PRICE $ AMOUNT SKETCH 100% Cotton Poplin 1.5 $7.75 $11.63 1005 Rayon Satin Lining 2 $3.50 $7.00 Interfacing 0.25 $0.90 $0.23 TOTAL FABRICS $18.85 PERCENT TO TOTAL COST 42.05% TRIMS YDS / QTY UNIT PRICE $ AMOUNT Grosgrain Ribbon 1 $0.05 $0.05 Invisible Zipper 1 $0.88 $0.88 Brand Label 1 $0.10 $0.10 Care/Content Label 1 $0.08 $0.08 Size Label 1 $0.08 $0.08 Country of Origin Label 1 $0.05 $0.05 Thread 210 $0.00075 $0.16 Hook & Eye 1 $0.08 $0.08 TOTAL TRIMS $1.48 PERCENT TO TOTAL COST 3.30% CMT / LABOR $ AMOUNT Grading $0.20 Marking $0.30 Cutting $1.20 Make Charges (Labor) $22.45 TOTAL CMT/ LABOR $24.15 PERCENT TO TOTAL COST 53.87% PACKING MATERIALS YDS / QTY UNIT PRICE $ AMOUNT Polybag $0.10 Hanger $0.25 TOTAL COSTS $44.83 WHOLESALE PRICE N/A TOTAL PACKING MATERIALS $0.35 WHOLESALE MARKUP N/A RETAIL MARKUP 70.0% PERCENT TO TOTAL COST 0.78% WHOLESALE MARGIN N/A ESTIMATED RETAIL PRICE $149.43