This is the first session of the Twitter Workshop that took place in #capetown presented by @brianmawdsley

1. TWITTER FOR BUSINESS
2013
By Brian Mawdsley
@brianmawdsley

2. Agenda
11:00 - 12:00: Introduction
12:00 - 13:00: Refreshments & Networking
13:00 - 15:00: Implementation of strategies

3. Areas of Discussion: Session 1
 → An introduction to Twitter
 → Getting started - the basics

4. Areas of Discussion: Session 2
 → How Twitter works
 → Twitter etiquette
 → Who to follow and why
 → Engaging with your audience
 → Creating traffic to your website
 → Communicating directly with your followers
 → How to know if you're successful
 → Twitter tools

7.  Twitter is a free social networking and micro-blogging
service that enables users to send and read each others’
updates, known as tweets
 Over 500 million users world wide
 Much like SMS for the web
 1 million new users per day join Twitter
 You find other people on twitter and “follow” their tweets
An Introduction to Twitter

8. Sign in here if already registered
using USERNAME and password
Sign up here, choosing a
username by which you can be
identified. Twitter will advise if
name already in use.

9.  How to setup a twitter account
 Go to www.twitter.com
 2. Fill in the “New to Twitter” box.
 3. Verify your username and email is correct.
 4. Click “Next”.
 5. Follow 5 celebrities of your choice.
 6. Choose a genre and follow 5 more people or companies.
 7. Find contacts through Email
 8. Upload a profile picture and add a Bio.
 9. Keep active and tweet!
Getting Started – The Basics

10.  Your username is what people will refer to (eg
@brianmawdsley)
 It can be your real name or a derivation thereof
 If you are a business or personal use your real name
 It can be changed at anytime in settings
Username - Handle

11. • Your profile photo is what everyone sees with your
name and Tweets.
• Companies often go with their logo.
• However, you may want to use an image that
represents your company spirit.
• If space allows, you can overlay your website address
or logo, like Greenpeace does:
Setting up your profile

12. You can also amend the design of your twitter page in the settings menu. Upload
your logo to be displayed as your Twitter background or choose a pre-set theme.
Adding a Header

15. Tweets
 At the heart of Twitter are small bursts of
information called Tweets.
 Tweets can be about anything you want.
 They must be 140 characters or less.
 Can include a link to a webpage
 Can include a photo
Tweet
Tweet

16. Followers
 People who follow you and your timeline are
your followers
 You can follow people but they don’t have to
follow you back (and vice versa)
 Tweets from those you are following appear in
your timeline
 Your tweets appear in the timeline of those
following you

17. Retweets
 If someone likes your tweet they may
“retweet” it.
 If you like someone’s tweet or agree with
what they say (or not) and want to share it
with your followers, you can “retweet” theirs
 To retweet simply click on the RETWEET
button

18. Reply | Retweet | Favorite

19. @ MENTIONS
• To send a tweet directly to a user, put their
@username at the beginning of your text.
Only users who follow both accounts will see
the tweet
• If the @username is placed anywhere but at
the beginning of the tweet, all your followers
will see the tweet.
• Your “mentions” can be viewed under the
@Connect tab

20. Direct Messages (DMs)
If you do not want any followers to see your
tweet to another user you can send them a
Direct Message (DM)
Click on New Message and
using the @Username of the
tweeter you are messaging,
type as if it were a normal
tweet. They will see this in
their Direct Message area not
in their usual timeline

21. #hashtags
• Hashtags can be added to tweets to signify
that your tweet is part of a bigger
topic/discussion.
• Clicking on a hashtag in a tweet will pull up all
tweets including that hashtag
• You can make up your own hashtags
• Famous examples include #advancingSA

22. Lists
• You can create lists and add users to specific
lists
• By clicking on a list heading you can see what
users only in that list are tweeting about
• People can also add you to lists of their own.
• You can follow other people’s lists

23. Twitter - home

24. Connect

25. Settings

26. END OF SESSION 1
2013