Why Library Super Powers will Save the World 09 04 14 Perry
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Why I think Librarian Super Powers will Save the World. Keynote for Association of Small and Rural Libraries (ARSL) conference in Tacoma, WA. Trust, Knowledge, Technology and Place
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Why Library Super Powers will Save the World 09 04 14 Perry
- 1. Uniquely Connected: Expanding community in 21st century libraries Karen Archer Perry Clarion Collaborative @KarenAPerry
- 2. Librarian Super Powers in Communities Karen Archer Perry Clarion Collaborative @KarenAPerry
- 3. Why I think Librarian Super Powers will Save the World
- 4. Colorado Water 2012 Connecting Coloradans to their water
- 8. Librarian Super Powers Trust Knowledge Technology Place
- 9. What’s your superpower? #LibrarySuperPower @KarenAPerry
- 10. Trust Super Powers #LibrarySuperPower @KarenAPerry
- 11. Libraries are appreciated • 91% say libraries are important to their communities • 76% say libraries are important to them and their families Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ #LibrarySuperPower @KarenAPerry
- 12. Libraries stack up well • Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries) • Pew poll asks about importance of libraries Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx
- 13. People like librarians • 98% of “ever” library visitors say interactions “very positive” • 81% of library visitors say librarians are “very helpful” • 50% of “last year” visitors got help from a librarian Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr
- 14. Trust Super Powers #LibrarySuperPower @KarenAPerry
- 15. Trust Super Powers Engage & Activate
- 16. Turn Outward
- 18. Engage Deeply
- 19. Enlist support
- 20. Knowledge & Learning Super Powers #LibrarySuperPower @KarenAPerry
- 21. Librarians are THE champions of the first amendment • Intellectual Freedom • Free speech • Privacy • Equal access • Open Internet • Copyright Photo credit: American Library Association President Roberta Stevens #LibrarySuperPower @KarenAPerry
- 22. People appreciate core library services 98% of 80% say Americans say reference borrowing librarians are books is “very “very important” important” 77% say free access to computers and the internet is "very important"” Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
- 23. People love to read! 75% adults 16+ read a book last year 23% adults read an e-book last year 15 average # of books read last year 24 average for those w e-readers 30% e-content consumers say they read more 41% table consumers say they read more 5% borrowed at e-book from the library Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
- 24. Libraries are open for learning! 99.5 Education & Learning % Libraries offering formal computer skills training Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ 32.5 47.7 95 57.9 75 57.9 77.6 Rural Employment & Workforce E-Government & Civics Health & Wellness Town Suburban City % Libraries offering programs, sessions & training
- 25. Knowledge & Learning Super Powers Navigate & Create #LibrarySuperPower @KarenAPerry
- 26. There’s an information explosion! • Knowledge is doubling every 12 months, maybe faster. • People need help navigating to things that are meaningful Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12- months-soon-to-be-every-12-hours/3950
- 27. You can’t even trust a trusted source! • Information professionals need to deepen skills and tools to differentiate content Reference: Anne R. Kenney, Cornell University Librarian #LibrarySuperPower @KarenAPerry
- 28. This world’s got a big skills gap! • 1/3 to 2/3 of adults - depending on the country - lack the basic skills necessary for learning and working in modern economies • Problem-solving in technology-rich environments, literacy, and numeracy • Libraries to the rescue with literacy, online, in-person, and partner learning opportunities Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf
- 29. Skill yourself first Then help others #LibrarySuperPower @KarenAPerry
- 30. Creating the future @YourLibrary #LibrarySuperPower @KarenAPerry
- 32. Libraries are community hubs for technology and media 26% 17% 16% 46% 40% Use a research database Borrow a DVD Use computer or internet Borrow an audio book Borrow a music CD Among those who visited a library in-person in the past year, the % who did the following activities Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
- 33. Libraries are connected to more digital content & services #LibrarySuperPower @KarenAPerry
- 34. Librarians are America’s Digital Literacy Corps Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ IMLS Framework Building Digitally Inclusive Communities
- 35. Librarians are winning the battle for tech access against evil budget foes Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower @KarenAPerry
- 37. You gotta be in the game! Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
- 38. People are e-reading on everything 41 23 2011 2014 42 Among all e-book readers ages 18 and older, the % who read e-books on each device 28 57 55 29 32 E-reader Tablet Computer Cell phone Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
- 39. • 62% of Americans say they do not know if their library lends out e-books. • This includes 58% of library card holders. Tell them! #LibrarySuperPower @KarenAPerry
- 40. Libraries need a tech turbo charge Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
- 41. Libraries need an Edge to win this battle! Practical and aspirational benchmarks organized into three categories that assess: • community value • Engaging the community • Organizational management
- 42. Libraries need an Edge to win this battle! #LibrarySuperPower @KarenAPerry
- 43. The Power of Place
- 44. Half of America came to your place last year! • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
- 45. Many wearing shirts proclaiming their love! #LibrarySuperPower @KarenAPerry
- 46. The Power of Place Strengthen Experience #LibrarySuperPower @KarenAPerry
- 47. Engagement, loyalty and advocacy is no longer driven by the products you sell. It’s driven by how well the experience you deliver meets your customers’ ever-changing emotional needs and wants. 47 Lewis Carbone
- 48. Create an experience not a product 48 Product or Service Environment People #LibrarySuperPower @KarenAPerry
- 49. Six tips for strengthening relationship and experience! • Foster discovery • Less is more • Simplify • Visual trumps all other senses • Keep it fresh • Maintain your space Reference: King County Library System and Fernow Consulting
- 50. Library super heroes use space to their advantage! Photo Credit: King County Library System, Newport Way and Federal Way Branches
- 51. The field of play is in the building and online Reference: Ann Arbor District Library from Library Success Best Practices Wiki, http://www.libsuccess.org/Main_Page
- 52. Super powers needed to save world Trust Knowledge Technology Place Engage & Activate Navigate & Create Turbo Charge Experience
- 53. Google Images: Captain Information Technology, September 3, 2014
- 54. Google Images: Captain Information and Community, September 3, 2015
- 55. Thank you Super Heroes! #LibrarySuperPower @KarenAPerry www.ClarionCollborative.com Clarion Collaborative
- 56. What’s your superpower? What might a librarian Super Hero look like? #LibrarySuperPower @KarenAPerry
Editor's Notes
- Lew Carbone has been a leader in the experience management revolution for over two decades. He has done more than anyone to decode how great experiences are made. And this is what he has to say … (Invite one of the staff to read) What do you think this means?
- Lew Carbone defines three main types of “clues” to a customer experience – and all need to work together. The product or service provide what Carbone calls functional clues. How well a product or service works, is an example. These clues are interpreted at the rational or conscious level. The environment offers mechanic clues. How the space is laid out. What it smells like. People give off humanic clues. Whether someone smiles and greets you, for example. And both mechanic and humanic clues have strong emotional / unconscious impacts. Great experiences need to consider all of them. Teapot image: https://www.google.com/search?q=donald+norman&client=firefox-a&hs=3zS&rls=org.mozilla:en-US:official&source=lnms&tbm=isch&sa=X&ei=iILhUr71JJD9oAT144KQAQ&ved=0CAsQ_AUoAw&biw=960&bih=421#facrc=0%3Bdesign%20of%20everyday%20things&imgdii=_&imgrc=_ Nordstrom Santa Monica image: http://www.callison.com/images/project/Nordstrom/nordstrom_4santamonicahandbags.jpg http://commons.wikimedia.org/wiki/File:Salesperson_at_Best_Buy_demonstrating_Apple_IPad.jpg