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LinkedIn | Connect Your Way to Success

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KarenEman
KarenEman

Presentation by Karen Emanuelson originally produced for the SCORE Minnesota Social Media Boot Camp II, Aug. 10, 2011

EmpresarialesTecnología
1 de 28
Connect your way to successby Karen Emanuelson
Why LinkedIn?
LinkedIn Stats 35%check it daily 32%check the site several times a week 42%update profile regularly 81%belong to at least one group Study by Market research firm Lab42 8-2011
Using LinkedIn Top level executives Industry networking (22%) Promoting their businesses (20%) Middle management professionals To keep in touch (24%) with others Industry networking (20%). Entry level employees Job searching (24%) Co-worker networking (23%) Study by Market research firm Lab42 8-2011
Connecting Your Way to Success Step 1: Create a compelling profile Not a resume rehash
Take advantage of all features
An Optimized LinkedIn Profile
Create a Compelling Profile Summary Specialties Elevator Speech Key Word Searchable
Create a Compelling Profile Skills
Create a Compelling Profile
Connecting Your Way to Success Step 2: Make Connections LinkedIn is your online rolodex Import email addresses
Connect Your Way to Success Make Connections
Connect Your Way to Success
Connect Your Way to Success
Connect Your Way to Success
Connect Your Way to Success
Connecting Your Way to Success Step 3: Status updates 1 – 3 times per week Start with a lower case action verb Share what you are working on Include links to articles, presentations Update status – strictly business
Status Updates
Connecting Your Way to Success Step 4: Groups Choose a target market Join groups for those markets Can join up to 50 Actively participate in a meaningful way Set communications to weekly
Connecting Through Groups
Connecting Through Groups Search by industry, key words
Connecting Your Way to Success Step 5: Recommendations Give them Ask for them Don’t return the favor!
Recommendations
Connect Your Way to Success
Connect Your Way to Success ,[object Object]
Communicate. Show interest. Look for ways to help.
Be yourself. Be real. Spend time being YOU.
Don’t always be in selling mode

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