General trends in social media

1. Colloquium Seminar
on
Social Media Trends
by
Karen J Yang, PhD
Adjunct Professor at Lindenwood University
Wildwood Campus, room 101, Nov.15, 2011, 5-5:45pm
Westport Campus, room 264, Nov. 22, 2011, 5-5:45pm

4. Major social media platforms
• Facebook • Quora
• Twitter • Digg
• LinkedIn • Flickr
• MySpace • Skype (live video 2-way)
• YouTube • Wordpress
• Google+ • Blogger
• FourSquare (Check-in) • Meetup
• Gowala
• Shopkick
• Facebook Places

5. Audience poll
What social media do you mostly use and
for what purpose(s)?

6. The State Of Consumers And Technology:
Benchmark 2011, US annual report
Forrester Research

7. General Findings of Forrester survey
• Gen Zers use the Internet wherever, whenever. Of course, for these 14.5 million
US consumers, digital is the norm — they don’t know a world without mobiles or
the Internet. More than four in five access the Internet outside the home, and two
in three use the mobile Internet at least monthly.
• Gen Yers are the mobile generation.Gen Yers have the highest uptake of
smartphones and are most likely to use the mobile Internet on their mobile. They
use their mobiles for a wide range of activities, from playing games and listening to
music to looking up directions. Two in three online Gen Yers fall into our
SuperConnecteds Mobile Technographics segment.
• Gen Xers are comfortable with technology.Gen X is the largest generation,
containing 52.3 million US adults, but it is the middle child in many ways. However,
in many activities, Gen Xers closely rival or even surpass Gen Yers in adoption. For
example, online Gen Xers lead in the ownership of entertainment-related devices
like HDTVs, DVR devices and services, and 3D-capable HDTVs.
• Boomers embrace technology slowly but certainly.Although neither Younger nor
Older Boomers are the first to embrace a new technology, they aren’t
technophobes. About 60% of online Younger Boomers (those ages 46 to 55) access
the Internet outside the home, and about a third own a smartphone. Also, about
one in five online Older Boomers (those ages 56 to 66) uses the mobile Internet
regularly, and about a quarter listen to the radio online.

8. Why is social media important?

9. “The world is going mobile and social”.
Marc Benioff, chairman and CEO of Salesforce
Dreamforce Conference, San Francisco 2011

10. Going mobile via smartphones
Google Android RIM BlackBerry Apple IPhone

11. Going mobile via tablet computers
B&N Nook Apple IPad 2 Amazon Kindle Fire

17. Main points of Pew Study
• 65% of online adults use social networking sites.
• Only email and search engines are used more frequently
than social networking tools.
• Women maintain a foothold on social networking sites.
• The frequency of SNS use among young adults was stable
over the last year, while usage among older users increased.
• Ask about social networking and good thoughts generally
come to mind.

18. Common responses to survey

19. Social Media Descriptives

20. Social Media Trends

21. Search Engines
• Google
• Yahoo
• Bing
• WireDoo (forthcoming by MC Hammer)

22. Trend in Global Politics: Arab Spring
2011

26. Trend in American Politics: Occupy
Wall Street Movement (Oakland, CA)

27. Trends in Business
Social Customer Profiles
Employee Social Networking
Customer Social Networking
Product Social Network
Sales-focused Buyer-focused
Social-focused

28. Social Media and Inbound Marketing

29. New features in social media
• Facebook Timeline (storytelling)
• LinkedIn In Maps (map of your links)
• Wordpress (invite people to follow your blog)
• Google+ Business

30. Google+
• Google+ features:
• Circles
• An easy way to share some things with college buddies, others with
your parents, and almost nothing with your boss. Just like in real
life.
• Hangouts
• Conversations are better face-to-face. Join a video hangout from
your computer or mobile phone to catch up, watch YouTube videos
together, or swap stories with up to 9 of your friends at once.
• Mobile
• Lightning-fast group chat. Photos that upload themselves. A bird's-
eye view of what's happening nearby. We built Google+ with mobile
in mind.

31. Google+ Business Pages
• With the Direct Connect function you can now search Google.com using
the “+” prefix to search for an existing Google+ page. For example, a
search query of +Amazon takes you directly to the Amazon Google+ page.
Users will also be prompted to automatically add Pages they find through
Direct Connect to their circles. This feature is beginning to roll out and
may not work for every page.
• Businesses can now create custom circles. This is a great opportunity to
create a group of premium customers and post special updates and
exclusive offers.
• The Hangout feature allows for live group chats with webcam support.
This is a great tool for product feedback or a quick online focus group for
marketing ideas. Think of it as office hours for your business.
• Only the business can post to the page. This limits engagement but will
keep your content in full view while customers are checking out your new
Page.
• Soon it will be possible to link your Business Page to your AdWords
campaigns for your site. Doing so will aggregate all of your +1s from your
Page, website, ads and search results to a single result.
5 Things You Should Know About Google+ Business Pages
Posted: 10 Nov 2011 08:20 AM PST
by Jason Miller

32. Google and Facebook buttons

33. Linking social media
Examples:
• Flickr and Facebook
• Slideshare and LinkedIn
• Twitter, Facebook, and Google+ and music
streaming service (internet music)

34. Internet Radio
(music streaming service)
• Pandora
• Grooveshark
• Rhapsody
• Last.fm
• Turntable
• 8tracks
• WeAreHunted
• Spotify

36. Description of additional SNS
• Focus: Access advice, research and shared information to help with
business decisions.
• Technorati: Register your blog with this site that hosts a collection of
writers and blogs for Business, Entertainment and Technology.
• Mixx: Submit and rate content to drive traffic to your site.
• StumbleUpon: Connect to other users through common interests.
• Reddit: Upload articles, create a following and drive traffic to your site or
blog.
• Tubearoo: Create and share video content including interviews, tutorials
and seminars
• Ning: Design your own social network to connect customers, prospects,
vendors and industry associates.
• Delicious: Share interests and articles through tagging and networking.
• Squidoo: Provide answers to questions about your industry and
products/services.
Should I Open A New Social Channel? 5 Questions To Ask Yourself
Posted: 12 Oct 2011 12:57 PM PDT
by Maria Pergolino

37. Additional SNS

38. Conclusion
Some general statements:
• Use of social media to interface and conduct business will
increase in the coming years.
• Greater need to understand how to use the technology
effectively and productively.
• SNS will likely yield greater collaboration and creative
synthesis.

40. Any Questions?