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The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09

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Karl Kasca
Karl Kasca

The Importance of Ethics in Social Media in Marketing and Advertising was a presentation given to Mark Stern's Ethics in Marketing & Advertising class at UCLA Extension on March 10, 2009. This presentation shows why it's important to be ethical when using Social Media and Social Networking. The necessity of using disclosure, transparency, authenticity, and trust for those marketing on the web is emphasized. A variety of social media and social networking examples are shown. Blog posts on AttractMoreVisitorsblog.com: 1) The Importance of Ethics in Social Media in Marketing and Advertising blog post: http://snipurl.com/hmyvo . 2) How to Use a Slideshare Presentation to get Top Ranking in Google search - Case Study: http://snipurl.com/ggw03 .

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The Importance of Ethics in Social Media in Marketing & Advertising Presented by: Karl Kasca IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com Follow me on Twitter: www.twitter.com/karlkasca Connect with me on LinkedIn: www.linkedin.com/in/kasca
What is Social Media? ,[object Object]
Flickr.com ,[object Object],[object Object],[object Object]
Types of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media REALLY about? ,[object Object],[object Object],[object Object],[object Object]
Social Reputation ,[object Object]
Who cares about Social Reputation? ,[object Object],[object Object]
 
Facebook & MySpace ,[object Object],[object Object]
Ghost Blogging ,[object Object],[object Object]
Facebook – Who’s Content is it anyway? ,[object Object]
Opinions/Comments – Got one? Are you sure about that? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ePinions.com – Who’s Posting? – Can you tell if it’s your Competitor, or not? ,[object Object]
Twitter & Beyond… ,[object Object],[object Object]
Twitter: Who are you, da da, da da, da da da da… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking ,[object Object],[object Object],[object Object],[object Object]
Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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