Here is a keynote presentation I delivered on how to create engaged, loyal and raving fans in the social media world. How to create a return on your investment on social media.

1. How To Increase Your Business And Build Raving
Fans Using Social Media
Karl Schwantes

2. BIGGER ROCK
BIGGER SMILE

3. Social Media
is Important

4. Feeling Overwhelmed?

5. Facebook can’t work for you???

6. AIM
How I built a loyal Facebook following
with more than 20k Likes
To show you the Tools and Strategies
I use to create raving fans

7. CEO
“Client Engagement Officer”

8. Engage
Have a Strategy for Growth
Tools
Investment
ROI
Todays topics

9. Social Media
Done Well
Social Media
Done Poorly

10. ENGAGE 1.
To create the ideal relationship you need,
T
I
M
E
- Target Audience
- Identify Yourself
- Make Your Posts Interesting
- Engage & Be Genuine, Don’t Push

11. Engage with a Story

13. STRATEGIES FOR GROWTH
2.
Reward Engagement
Joint Promotions with Successful Partners

14. REWARD ENGAGEMENT

15. JOINT PROMOTIONS

16. TOOLS
3.
Instagram
Pages App
Buffer App
Hyperlapse

17. INVESTMENT
4.

20. Prizes
Low Intrinsic Cost - High Perceived Value

21. 5.

22. Take Home Points
Treat Social Like you are at a Family BBQ
Invest the Time - it pays dividends
Be Authentic and Genuine
Be Proactive

23. Army of Raving Fans at your BBQ

24. @Xennoxdiamonds
@Xennoxdiamonds
@Xennoxdiamonds