The unique techniques can bring more consumers on Facebook that lead them to e-commerce store too!

1. 7 Techniques to Engage More Customers on
Facebook
eCommerce Software for Indian SME’s

2. The first thing to do is sort of obvious. I won’t even give it a numbering, really. Create
a page for your store. And really work hard on making it look and function good.
Consider it as an extension of your actual site. You have to recreate the ethos of your
site on this page. It’s like a different (yet equally significant) portal to build
relationships with prospects and customers.

4. In today’s world, social networking skills are more of an advantage than social skills.
People have social networking so deeply circulating in their blood, that they are
inseparable from each other. People are much more active on the internet than they
have ever been. In fact turning that into one’s business advantage is of utmost
importance. Learning to publicize online is a useful skill that needs to be understood
and learnt. Your business can’t survive without virtual advertising. And really it’s not
so much ‘marketing’ as it is introducing your business to the world. Sometimes it is the
only way to get your work out in the front and if you have been avoiding or missing
this out well its time you worked on it.

5. What better to begin with than the most famous and popular site on the web today:
Facebook. Today, Facebook is the number one social media choice for people to
market their business. Facebook is a very powerful tool that you should include in
your marketing mix to help grow your business by strengthening your reputation
online. Yep! Mark Zuckerberg’s ticket to fame and success could give your venture a
kick start to fame and victory too. Here are a few tips to get your work out for the
world through Facebook and engage potential customers for your e-store.

7. The first thing to do is sort of obvious. I won’t even give it a numbering, really. Create
a page for your store. And really work hard on making it look and function good.
Consider it as an extension of your actual site. You have to recreate the ethos of your
site on this page. It’s like a different (yet equally significant) portal to build
relationships with prospects and customers.

8. 1. Be Professional Yet Approachable

9. All the posts you make on your site are not only read, they are judged. People dissect
every single post you make by the tone, language, preference, even the font of your
written text. So do not rush with your work and do not underestimate the power of all
the stuff you write here. Make sure your writings are not very casual. It’s not a private
blog, you are talking to clients and everything you write directly represents your
company. But having said that, too stringent is boring. You have to be a little warm and
approachable as a seller.

10. 2. Consistent Posts Attract Attention

11. Your business is flourishing and expanding. The condition of your Facebook page
should also exude the same feeling to your followers. A rarely updated page gives a
very wrong impression. It will make visitors think that your store doesn’t care
anymore or worse out of business. Posting 2-3 times in a day is a suitable posting
frequency. More or less stick to it, be punctual.

13. 3. Get Interactive With Prospective Buyers

14. Simply posting and writing about your company on the page is not sufficient. You need
to respond and reply back too. If people ask questions or talk about anything they find
on your site or page, do not hesitate to respond. Show them that you care and that
their views are crucial to you. Negative comments especially need to be responded to.
If it goes unanswered on your site, visitors will only assume the worst.

15. 4. Don’t Sound Too Desperate

16. When I ask you to be really active on your page, I do not feel you should
overdo stuff. Too much exaggeration or posts that challenge your genuineness
will definitely lower your fans. So when you post be cool, yet casual. It
shouldn’t look like you are dying for a fan following. That puts off people
instantly. And we don’t want that.

17. 5. Create Testimonials To Prove Authenticity

18. Feature some of your conversations on your site. When you involve real people
followers feel a sense of realism attached to your work. Also it make one feel like he is
dealing with a reliable business firm. It will compel them to look further into your
company once they start trusting your work.

19. 6. Everyone Loves Free Stuff

21. Come up with attractive discount vouchers for your users. And post them on your
page. They attract attention and make your site look really active and a running
business. You can get more important stuff about coupons’ creation and distribution in
one of my last posts.

22. 7. Link Everything In a Big Web

23. So you have your official business site, publicity blogs, twitter
accounts, newsletters, Facebook pages (now) and all the dozens of advertising
banners too. Linking everything together is very important. You should have pointers
that make everything cross linked properly. This way anyone can access whichever site
they want to without Google-ing everything beforehand. Your Facebook page should
have links to the official site, blogs, subscribe to daily newsfeed button, follow on
twitter, and basically everything that your business can boast off on the internet.

25. Click to create your eCommerce store
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