While you are creating your eCommerce website, there are 2 things you need to keep in mind. One is to make your website optimized for search engines, second & the most important is to make it appealing to your customers. This article will focus on the second bit and will teach you how to make your website easy for customers to make the buying decision.

1. 9 tips to make your eCommerce website user-friendly
Yeah. I get it. You started your online store with some fervour, and it is giving you just the results you
quite expected from it. But what if I tell you that there are still ways you could get more from your site that
what you are getting right now? wait. Okay that sounded like straight out of a teleshopping advertisement
or something. But no I am not giving you any locket or yantra so that you have a better flourishing online
business. Nope. I am going to appeal to your logical brain here and make you see some key focus points
that will help you earn more as a shopping adda online. If you really want to have better and more
successful website traffic; then you will have to work. Just being there is not going to get you anywhere.
At all. So however annoying it might seem, you have to sit down and work your head off on getting your
site done perfectly right. Well time to recognize them and getting started on working on them!
1. CREATE CATEGORIES & SUB-CATEGORIES: Just because a product doesn’t look big enough or
costly enough; does not mean it has a lower value. People might still be interested in buying it at one point.
So don’t underestimate a product like that. Every product should be given its own page and not just
accommodated by another bigger product. It doesn’t help to see users going crazy because they cannot
figure out where their product is listed.
2. GIVE PRODUCT DESCRIPTION: Not only should the product get a full on footage with a different
page etc. But the content featuring around each product you sell should be clear and informative. The
manufacturer’s description is not the only thing your product description should revolve around. If you

2. want
people
to
buy,
make
it
look
buying
worthy
too.
3. ADD REVIEW COLUMN: Now when I say content, product information is not the only reliable and
readable stuff on your website. People will prefer to read and assess your site with the user reviews on
your page. They are genuine and it makes more sense to review them. So make sure you do the user
reviews properly or atleast help user do them properly. Whatever! You get the point, right?
4. REWARD FOR REVIEWS: The thing is you have to channelize user reviews to your page. People are
lazy (isn’t that why they are shopping online?) and you have to give them some special reason why they
should leave a review at all. Remind them to leave a review after a couple of weeks after their purchase.
Give an incentive to your customers to leave reviews of products on your website with a giveaway e.g.
Win
a
gift
voucher
for
the
best
review
this
month.
5. EASY CHECKOUT: When the navigation makes users feel like shouting their head off, your site is
definitely a disgrace to the world of e-commerce. Okay don’t get so sentimental, just try to understand that
your shipping cart system should be easy to use. Like seriously easy to use. There shouldn’t be too many
clicks between the buying and the idea to want to buy. Just keep it surprisingly simple and people will
flock on without any problem.
6. GIVE WEBSITE TOUR: What is better than offering to be the sales manager in your online store? No,
you are not expected to be online like at a call centre or anything. Just produce product tour or product
review videos that showcase your products for the world to choose from. These allow people to really see

3. the
product
which
is
by
far
the
best
way
to
attract
customers.
7. MAKE YOUR WEBSITE FAST: Make sure your website is fast. Patience is in anti-abundance and the
sooner you understand that, the merrier life will be. Too many gifs with improper planning of the right size
etc, will slow your loading speed. And fact is for every second it takes your page to load - you lose an
impatient customer. Don’t let it exceed 5 seconds. Beyond that everything is more and just killing for your
business. Work on this feature with tools like Google Analytics. More on that in other blogs. Jeez, you are
following
me
right?
8. ANALYSE YOUR WEBSITE TRAFFIC: Monitor what people are searching for on your website. Since
they are what makes you run properly it’s best to just work on this very important feature. You might find
demand for particular products you should have or you may find that people are looking for a Xerox
machine while your search engine gives them a Photostat machine! So keep active and give your users the
best of all help you can give them!
9. ADD A BLOG: It is really a suggestion but it will be good to have a blog where you can talk about your
site with all the passion you feel towards your work! It’s like another page where you can flaunt yourself
and speak to the world about who you are, what you do etc etc. you may even write about your upcoming
product
range,
discounts
and
offers
and
exciting
new
products.
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