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Karthik Kumar

Customer Satisfaction Strategy MBA 2 nd YEAR IIET

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Your customers’ success is critical to your business. But how do you define and measure their success? Should you look at the number of support tickets, rate of adoption, revenue per customer, churn rate, net promoter score, or customer lifetime value? Instead of looking at specific metrics, you need to take a holistic view of the customer using a Customer Health value. Health definitions should incorporate several KPIs and variables, such as business outcomes, lifecycle stage, product usage, license utilization, support tickets and other relevant information. In these slides presented during our webinar, you'll learn how to build an effective health model to measure real business outcomes, drive retention and increase revenue. Presented by Jill Rubin, CMO of Totango, and Isabelle Rochon, Director of Customer Success from iPerceptions, a Totango customer.

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In order to put the customer first, customer satisfaction measurements are essential. This is especially important for departments supporting the internal end-user. TOPdesk wants to put the spotlight on these loyal, hardworking individuals, and show you how to gain insight into their satisfaction. In order to do so, we covered three main aspects: - Why an internal customer satisfaction survey? - Research and results - Getting to work

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