Understanding India's love for 'China maal' like Xiaomi, Gionee & OPPO. Brands like Xiaomi, for instance, retail exclusively on Flipkart, while OPPO Mobile is looking to build its offline retail network. But at the moment, the brand relies heavily on e-commerce portals. Most new companies cannot kick things off with a fully developed distribution system; it takes time, effort and huge spending power. Read more at: http://economictimes.indiatimes.com/articleshow/44610787.cms?curpg=2&utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

1. INTERNATIONAL MARKETING
Kunal Shete
Sameer Parab
Ranjit Yadav
Ashutosh
Shende
Kartik Mehta
Nilesh Singh
Karan Parmar

2. Xiaomi
(SHA-OMI)
Products sold Established directly via in company 2010
website
Hugo Barra CEO – Major – Lei Jun
acquasition
Currently Already in a a $trial 10 billion and error company
process
Speciality is high-end phones for low prices

3. XIAOMI STRATEGY IN INDIA
Founding Registration Adapting team China carefully necessary marketing put together to be & sales eligible to strategy
take to buy
on Apple
Solely relies on announcement made on social
Exclusive Flip Kart tie-up
networking sites
Create Quietly hype rebranded before every as “Tuesday
MI”

4. Flipkart fakes buzz ? Customers are unhappy with Xiaomi Mi3 sale
Xiaomi is turning out to create a huge buzz for its debut smartphone Mi3’s
launch in India. E-commercial website Flipkart collaborated with Chinese
tech-giant and hosted three sale events of Mi3 and has crashed a couple
of times
At the first time when Flipkart announced the next date of sale, the
customers were online since morning just to grab the device from the
initial stock. But they complained about being unable to order the device
Is Flipkart the culprit behind mounting fake buzz of Xiaomi Mi3? Are they
on the way to hoard the device and over hype it to ensure a humongous
sale?

5. How its strategy of High-end phones at low prices is loved
The company has made a killing in China and has now got other
markets in its crosshairs. The 'Apple of China' has recently
launched operations in India
An array of Chinese manufacturers have been headed to India
recently, with Lenovo, Gionee and Oppo all boasting a good
portfolio of smartphones already. But none of these companies
are known as the Apple of China and none of them are known for
producing ‘high-end phones for low prices’

7. That is exactly what Xiaomi has been known for in the four years that it
has been building its business. The manufacturer, which was till very
recently confined to China, already has some impressive numbers to
show
The numbers game
To start with, Xiaomi is already a $10 billion company, which is pretty
impressive considering that the firm is only four years old and was
confined only to the Chinese market. In 2013, Xiaomi missed its target of
selling 20 million units by a mere 1.3 million, while the company is well
on its way to selling 40 million units, which is its target for this year. The
company has claimed that it has sold over 10 million smartphones in
China in the first quarter of 2014
Jun though also had strong words for Apple’s strategy in China, saying
that the American firm doesn’t care about its consumers and makes what
it thinks consumers want. Jun’s mission, in his own words, is to make
products that “make the consumer scream”

10. IMPROVEMENTS FOR THE CURRENT
STRATEGY
Create experimental Sell products product through for own US, web Europe site
market
Separate the product from ‘Chinese Tag’
Establish service centers in Metros
Create a Niche market

11. DO WE THINK THEY HAVE A SUSTAINABLE
STRATEGY?
Does not Consumers have own feel sales a part base of or marketing online retail scam
channel
2 Seconds a hype
Building up the demand, not able to deliver
Avoid monopolizing

12. Thank You