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Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)
- 2. WHAT YOU CAN EXPECT » Quick introduction » What branding is and isn’t » 3 important BRANDING areas » 60 day challenge » Q&A
- 3. WHO IS THIS GUY? » Luke Mysse » Branding for over 14 years » Founder of CROSSGRAIN.com » Works with service companies
- 5. We buy and make decisions based on emotion that we later justify by fact. WHAT IS BRANDING?
- 6. WHAT BRANDING IS NOT » Not a logo or colors » Not a one time event » Not a fit for everyone WHAT IS BRANDING?
- 7. WHAT BRANDING IS » It’s your core belief » It’s your voice in the market » It’s a promise kept WHAT IS BRANDING?
- 9. “The solution to a positioning problem is usually found in the prospect’s mind, not in the product itself.” Positioning by Jack Trout BRAND POSITIONING
- 10. BRAND POSITIONING CASE STUDY BRAND POSITIONING
- 11. 1. NARROW YOUR FOCUS BRAND POSITIONING
- 12. Positioning is not about you BRAND POSITIONING
- 13. 2. KEEP IT SIMPLE
- 14. 3. FOCUS ON WHAT YOU’RE GOOD AT BRAND POSITIONING
- 15. “We hear the question “what do you do for a living?” all the time. Your professional category is the wrong answer.” Book Yourself Solid by Michael Port BRAND POSITIONING
- 17. Positioning is not about you BRAND POSITIONING
- 19. 1. HOW YOU TALK BRAND CONSISTENCY
- 20. BRAND CONSISTENCY CASE STUDY BRAND CONSISTENCY
- 21. 2. HOW YOU ACT BRAND CONSISTENCY
- 22. “80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree.” Jeff Swystun BRAND CONSISTENCY
- 23. 3. HOW YOU LOOK BRAND CONSISTENCY
- 24. 80% consistent 20% full of surprise BRAND CONSISTENCY
- 25. BRAND CULTURE
- 26. Your culture is part of your brand whether you want it to be or not. BRAND CULTURE
- 28. 1. HIRE FOR SPIRIT, TRAIN FOR SKILL BRAND CULTURE
- 29. “Marginal tactics executed passionately almost ALWAYS will outperform brilliant tactics executed marginally” Selling The Invisible by Harry Beckwith BRAND CULTURE
- 30. 2. CHECK YOUR ATTITUDE BRAND CULTURE
- 31. BRAND CULTURE CASE STUDY BRAND CULTURE
- 33. BRAND CULTURE CASE STUDY BRAND CULTURE
- 34. “Leadership is practiced not so much in words as in attitude and in actions.” Harold S Geneen BRAND CULTURE
- 35. 3. LET INDIVIDUAL PASSIONS SHINE THROUGH BRAND CULTURE
- 36. “By expressing your passion you create an experience that people remember. When people remember you THAT is good business.” Love Is The Killer App by Tim Sanders BRAND CULTURE
- 37. “It was about building a lifestyle that was about delivering happiness to everyone, including ourselves.” Zappos.com CEO Tony Hsieh BRAND CULTURE
- 38. 60 DAY CHALLENGE SECURE YOUR POSITIONING - Narrow your focus. AUDIT YOUR CONSISTENCY - Look at every point of contact. INVEST IN YOUR CULTURE - Invest in your people.
- 39. “You can have everything you want in life, if you just help enough other people get what they want.” Zig Ziglar
- 40. What say you?
- 41. Connect with Luke online... LukeMysse.com @LukeMysse LukeMysse@Me.com From your smartphone snap for contact info or visit LukeMysse.info