1. Meltwater Buzz Product overview

2. The Value of Social Media for Companies.

3. M|Buzz has been designed to give the user the ability to Scan, Analyse and Interact with the social media landscape At any point in a social media strategy M|Buzz will be able to intuitively monitor the amount of buzz around a given subject/brand or highlighting communities talking about themes in order to gain consumer insight. The monitoring will be done in Arabic, English and several other languages. Throughout the service you will have access to a dedicated consultant who will help in every step of the process. The following presentation will give you a brief insight into the workings of the system and the potential it holds. What we do:

4. We monitor more than 200 million sources including: We monitor more than 200 million sources consisting of Blogs, Comments, Social Networks, Micro Blogs, Forums, Video Sites and Wikis!

5. Current Buzz - Overview Get a quick overview of the current buzz around your industry and brand.

6. Details of Postings – for Twitter

7. Details of Postings – for videos

8. Trends – Buzz volume Understand volume of postings in Social Media relating to your business, product, department, competitor, industry

9. Advanced analysis Advanced analysis functions such as media spread by date and type

10. Compare campaigns/searches Compare share of voice between campaigns, products or competition.

11. Writer/reader demographics Gain an insight and understanding into who is writing and reading about you. You can do detailed segmentation so you analyze a very specific target audience – e.g. what are females aged 35+ saying about your brand.

12. Identify top influencers Identify which individuals that are the most influential in the Social Medias- to target

13. Daily emails and reports Get daily/weekly/monthly emails and reports of actual postings or statistical reports with analysis. Get Volume alerts for crisis management

14. M|Buzz is designed to meet the needs of a company at any stage of a social media strategy. From the vital planning and monitoring phase right through to engagement and community building. Maximise your reach through effective integration and links between traditional and new media by finding brand ambassadors or deal with critical issues as they arise and before they reach the mainstream media It is a consultative service, so at any point you will have a person to contact about the service and your social media strategy It is intended to save time and make interacting with the social media landscape very easy indeed Conclusion

15. Pricing Structure M|Buzz Dubai licence: Five (5) users inclusive of one administrator. 5 Campaigns (Each with unlimited keywords). Unlimited results brought back from these profiles|campaigns Subscription is for a 12 month period.