Kate Frost hosts DealerOn's weekly webinar and talks about how to kick your social media into high gear! See how visual marketing is taking over social media and why your digital plan needs to include it.

1. April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media
into

2. www.DealerOn.com
 Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 5 Years in a Row!
 2012 & 2013 DrivingSales Top-Rated Website Provider
 Google Adwords Certified Partner
 More Dataium Monthly ASI Winners than
all others combined
 DealerOn’s website customers have a
documented lead increase of 200%
If you’re not a DealerOn customer
and would like to double your leads, send
an email to Eliana@DealerOn.com.

3. Kate Frost
President of Kate Frost, Inc.
Kate@KateFrostInc.com
407.760.8072
www.facebook.com/KateFrostInc
www.twitter.com/KateFrostInc
TODAY’S PRESENTER
Copyright 2014 DealerOn, Inc.

4. • If you have questions during the
presentation, please submit them
using the “Questions” feature
• Questions will be answered at the
end of the webinar
•A link to the recorded webinar will
be emailed to you within 24 hours
and will also be posted on
www.DealerOn.com/webinar
as an On-Demand Webinar
SEND IN YOUR QUESTIONS
Copyright 2014 DealerOn, Inc.

6. After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
It’s a book
Don’t worry, there are pictures.

7. Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!

8. April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media
into

9.  Visual marketing and why it’s important to your
dealership’s digital marketing strategy.
 Content ideas that will generate
likes, shares, comments and referring traffic.
 Why it’s not about likes, but it is about engagement.
Question & Answer Session (Stump the dummy)
TODAY’S OBJECTIVES
Copyright 2014 DealerOn, Inc.

10. Copyright 2014 DealerOn, Inc.
GET EDUMACATED

11. POLL QUESTION
Copyright 2014 DealerOn, Inc.

12. Copyright 2014 DealerOn, Inc.
I DON’T CARE IF YOU LIKE ME
Peter Shankman
facebook.com/petershankman

13. ALGORITHM CHANGE

14. Copyright 2014 DealerOn, Inc.
BY THE NUMBERS

15. READ LESS, GET MORE

16. Copyright 2014 DealerOn, Inc.
VISUAL MARKETING
Visual content is taking over

17. GET VISUAL ON FACEBOOK
1,230,000,000
Users
18 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
72 MILLION
Likes per day
144 MILLION
Friend requests per day
216 MILLION
Sent messages per day

18. SIZE MATTERS
Facebook.com/katefrostinc

19. FACEBOOK ADS

20. GET VISUAL ON TWITTER
645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 BILLION
Twitter search engine
Queries per day
60%
Of users are on mobile
208 FOLLOWERS
Per user
(on average)

21. GET VISUAL ON PINTEREST
70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAGE SIZE: 600 x 800
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% from 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)

22. #PINNING
Copyright 2014 DealerOn, Inc.
“PIN IT” BUTTON
More popular than ‘LIKE’ or ‘TWEET’
On brand pages
100x
Avg. pin is more viral than a tweet
10 REPINS
What the avg. pin receives
6 PAGE VIEWS
What the avg. pin drives

23. GET VISUAL ON G+
300,000,000
Users
6.9 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for members
(Ages 45-54)

24. GET VISUAL ON INSTAGRAM
150,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
55 MILLION
Photos uploaded every day
16 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily

25. PHOTOS & IMAGES GET…
50% More
Interaction
than other content
10x More
Shares
than links
7x More
Likes

26. PHOTOS & IMAGES GET…
90%
Videos on landing pages
Increase page conversion
Rates by
94%
Posts with Visuals receive
60%
of consumers are more
likely to click on a business
whose images appear in
search results
More page visits and
Engagement than
Those without

27. STAND OUT & GET SEEN

28. POLL QUESTION
Copyright 2014 DealerOn, Inc.

29. Copyright 2014 DealerOn, Inc.
TOOLS & APPS

30. KEEP IT REAL
Real Photos
Not just stock from the manufacturer
Real Things
Cars, parts, people, events
Taken by Real People
Perfection isn’t important
Pro Tip:
Check out Starbucks to see how
they use real customer photos to
drive their brand.

31. MAKE IT USEFUL

32. MAKE INFOGRAPHS

33. MAKE IT FUN!

34. MAKE IT TRENDING

35. SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.
FREE $10 CREDIT
Most images are free, but others are available for only $1

36. Sugar Spun Marketing
Avalaunch Media
Blitz Metrics
SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.

37. Focus your efforts on quality content that your
audience likes and wants to share.
Visuals should be a faster communication of your
message.
Visual marketing is taking over social media. Use pictures
to increase engagement.
TAKE AWAYS
Copyright 2014 DealerOn, Inc.

38. www.DealerOn.com

39. After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
It’s a book
Don’t worry, there are pictures.

40. A link to the recorded webinar will be emailed to you within 24 hours and will
also be posted on www.DealerOn.com/webinar
CONTACT INFORMATION
Copyright 2014 DealerOn, Inc.
Kate Frost
President of Kate Frost, Inc.
kate@katefrostinc.com
407.760.8072
www.facebook.com/KateFrostInc
www.twitter.com/KateFrostInc

41. Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!

43. Jennifer Suzuki
President
E-Dealer Solutions, Inc.
5 Key Communication Skills
That Will Sell More Cars
Thursday, April 24, 2014
12pm EST / 9am PST
Check out our next webinar
Copyright 2014 DealerOn, Inc.