1. 2013 and the Context around Design Management
Presentation for the DME Consortium, Brussels March 2013
Kathryn Best Design Management
t. +44 (0) 7967 201462
e. kathryn.best@btopenworld.com
@kvbest

2. Where are we going?
Where are others going?

3. from competition to collaboration
Attracting small businesses to Ireland and rewarding
people for introducing new connections.

4. from protection to expansion
Creative Commons, Creative Barcode

5. from value to values

6. from corporation to co-operation
2012 the 1 billion
International people
Year of the world-wide
Cooperative now work in
(UN)
co-ops

7. from employment to engagement
apprenticeships

8. from confusion to clarity
confusion sells more stuff and creates more waste

9. from shaping products to shaping meaning

10. Business as usual is over, as a structural overhaul of many
systems, institutions and business processes takes place.
New realities, new economies
New business start ups
People at the heart of all systems and processes
(or should be)

11. European House of Design Management
Design Management in the public sector
3-year collaborative project
European Design Innovation Initiative
Despite commissioning billions of Euros in design services each
year, the benefits of management and decision making behind and
before the tactical design process is still not understood.
Output: toolkit and a training programme

12. It is a time of financial austerity in the UK and across the rest of
Europe.
This unique event will provide arts and cultural organisations
with a range of ideas to help them decrease their reliance on
public subsidy by offering examples of strategies, examples,
collaborative opportunities and alliances.
Manchester May 2013

13. China's toy exporters face grim reality
www.chinadaily.com.cn
Rising costs
Yuan appreciation
Tougher (safety) regulations from western importers
Extra costs cannot simply be passed onto customers as clients
from the United States and Europe expect cheap prices when
buying from China.
Manufacturers said they have to keep accepting orders even
when there is barely any profit because they cannot afford to
lose customers and workers.

14. Shanghai subsidiary established by
Porsche Consulting
Demand for product and service quality
increasing dramatically
In Shanghai, the Porsche consultants are concentrating on
their core competencies in the fields of production strategies,
production systems, supply chain management, distribution,
and, in particular, supplier management.

15. Porsche Consulting supports profitable growth of
domestic and foreign companies in China
"In China, it is comparatively more difficult for
manufacturers to find efficient suppliers than it is in
the West. They must often go through a development
process before they are able to reliably meet the
required quality levels, timeliness of delivery and
technological standards."

16. Design and Social Entrepreneurship
Annual Design for Impact Bootcamp (SWSX)
Social innovation through design
Learn how to: Conduct contextual research with people; Synthesise into meaningful
insights; Derive design solutions appropriate for large scale social problems
AC4D Design Library
Practical free resources to support the process of design: teaching, learning, doing
Lectures and worksheets related to ethnography, facilitation, ideation,
process and synthesis
Copyright and Licensing
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

17. Progress = technology?
It’s about people
(not technology)
human ingenuity
queuing in Thailand

18. What if the agricultural revolution has already happened
and we didn’t realize it?
System of Rice (Root) Intensification (SRI)
SRI is a technique developed in
the 1980s by a French Jesuit
and then identified and
promulgated by Cornell political
scientist and international
development specialist Norman
Uphoff.
grist.org

19. Miracle grow: Indian farmers smash crop yield records
without GMOs
SRI may not be technology-based, but it’s science-
based and sophisticated. It’s also continually field tested
and improved through farmers’ own feedback.
It’s exactly the kind of flexible, responsive system you’d
demand from any truly sustainable agriculture — as
opposed to the regimented, top-down application of
chemical- and biotech-based approaches.
grist.org

20. India
While the EU economy slowly
shrinks, India on track to become the
world's largest economy by 2050.
As the middle class continues to
emerge from the slums that are still
rife all over India, there's a growing
desire for the technologies and
services that we have in the west -
and more.
www.smarta.com

21. "There are two Indias - those who were
born before 1980 and those after.Those
born before expected to have things
created for them.Those born after want
to create things for themselves."
This new attitude is what's driving
growth across the nation.
Subhabrata Gosh, CEO of Celcius 100

23. Who is competing for
design ‘attention’?
How do you create the
desire for design
management?
(as design has done with
social innovation)
How do you profit from
design management tools,
methods and processes?

24. efficiency and creativity