Where to Find Library Marketing Info

Where to Find
Library Marketing Info
(There’s plenty!)
Useful tools and sites filled with
information on marketing & promotion
Brought to you by
Kathy Dempsey of Libraries Are Essential
(You’re welcome!)

Don’t be silent about your library’s
offerings—Shout about them!
Here’s help.

From theparadigmshifter on Flickr
www.LibrariesAreEssential.com

There’s lots of library marketing info
out there, if you know where to look.
This slideshow lists:
• Books
• Websites
• Reports
• Tools
• Blogs

NOTE: This PowerPoint
contains lists of selected
titles and sites that I’m
familiar with. They appear
in no particular order, and
are not ranked in any
way, although I have listed
only things that I feel are
worth referring to others.
All are written in English.

Books: General Topics
Building a Buzz: Libraries & Word-ofMouth Marketing, by Peggy Barber &
Linda Wallace

Bite-Sized Marketing, by Nancy
Dowd, Mary Evangeliste, and
Jonathan Silberman

The Accidental Library
Marketer,
by Kathy
Dempsey

Grassroots Library Advocacy, by
Lauren Comito, Aliqae Geraci, and
Christian Zabriskie

Marketing Your Library’s Electronic
Resources: A How-To-Do-It Manual
for Librarians, by Marie R.
Kennedy and Cheryl LaGuardia

Creating Your Library Brand: Communicating Your Relevance and Value to
Your Patrons, by Elisabeth Doucett

The Visible Librarian: Asserting Your
Value with Marketing and
Advocacy, by Judith A. Siess

Inside, Outside, and Online:
Building Your Library
Community, by Chrystie Hill
Listening to the Customer, by Peter
Hernon and Joseph R. Matthews

Website Visibility: The Theory and
Practice of Improving Rankings,
by Melius Weideman

Books: Social & Mobile
The Librarian's Nitty-Gritty Guide to
Social Media, by Laura Solomon
Doing Social Media So It Matters: A
Librarian's Guide, by Laura
Solomon
Successful Social Networking in
Public Libraries, by Walt Crawford
Face2Face: Using
Facebook, Twitter, and Other Social
Media Tools to Create Great
Customer Connections, by David
Lee King

The Mobile Marketing Handbook:
A Step-by-Step Guide to Creating
Dynamic Mobile Marketing
Campaigns, by Kim Dushinski
Mobile Library Services: Best
Practices, edited by Charles
Harmon & Michael Messina
Mobile Marketing: How Mobile
Technology Is Revolutionizing
Marketing, Communications and
Advertising, by Daniel Rowles

Strategic Planning for Social Media
in Libraries, by Sarah K. Steiner

Books: Academic
Marketing Today’s Academic Library:
A Bold New Approach, by Brian
Mathews
College Libraries and Student Culture:
What We Now Know, by Lynda
M. Duke and Andrew D. Asher
Marketing Library Services—
a SCONUL Working
Paper,
edited by Antony
Brewerton
(SCONUL is the UK’s Society of
College, National and University
Libraries, www.sconul.ac.uk)

Real-Life Marketing and Promotion
Strategies in College Libraries:
Connecting With Campus and
Community, edited by Barbara
Whitney Petruzzelli
The Measure of Library Excellence:
Linking the Malcolm Baldrige Criteria
and Balanced Scorecard Methods to
Assess Service Quality, by Despina
Dapias Wilson, Theresa del Tufo, and
Anne E.C. Norman

Using Benchmarking, Needs
Assessment, Quality
Improvement, Outcome
Measurement, and Library Standards:
Creating the Customer-Driven
A How-To-Do-It Manual, by Rosalind
Academic Library, by Jeannette
Farnam Dudden
Woodward

Websites
CILIP: Chartered Institute of
Library & Information
Professionals:
School Library Campaign
http://tinyurl.com/kwzc45h

Geek the Library
campaign, from the Bill &
Melinda Gates Foundation
and OCLC
www.geekthelibrary.org

Websites
The Library
Marketing
Toolkit is both a
website and a
book, from Ned
Potter, an
academic in the
UK.
www.librarymark
etingtoolkit.com


Websites


My own
site, www.LibrariesAre
Ess ential.com, has a
cornucopia of info:
• Statements on why
libraries still matter
• Lists of articles
• A list of sites with
free stock photos
• Selected full text
from my book, The
Accidental Library
Marketer
• My CV and links to
my writing and
speaking work
• …and the basis of
my work: the Cycle
of True Marketing

Go back to
improve
steps

Do market
research

Segment
into target
markets

Study
feedback

Set goals

The Cycle of
True Marketing

Get
feedback

Ask targets
what they
want

Deliver
products /
services

www.librariesarees
sential.com/library
-marketingresources/cycle-oftrue-marketing

ID or create
products /
services

Promote
products /
services

Plan
evaluation

ID
competition

LibrariesAreEssential.com

Websites
http://www.ala.org/offices/cro/legislation
andadvocacy/takeactionlibraries

An interactive
map from ALA.
“These links
will take you
where you
can take action
for the
libraries in
your state, as
well as to take
action on
federal
legislation
affecting
libraries.”

Websites
The Library
Research Service
is always
gathering and
sharing new data.
http://www.lrs.org


Websites

How libraries help developing areas worldwide: http://beyondaccess.net

Websites
My favorite site
for teaching
which words are
“library lingo” so
you can
eliminate them
from your
external
communications:
http://escholarsh
ip.org/uc/item/3
qq499w7


Websites
This consultancy
has a page of
marketing
resources at
http://www.
librarycomm.
com/news.html.


Reports
To get the results
of this major
2013
survey, “Public
Library
Marketing:
Methods and
Best Practices,”
go to this article
in Library Journal
(http://tinyurl.co
m/lyvjluh) and
click on “an
exclusive survey”
to reach the
request page. Fill
in your name &
email to request.
It’s eye-opening!

Reports

International City / County
Management Association
http://tinyurl.com/bnoy9y6

Bill & Melinda Gates Foundation
http://impact.ischool.uw.edu/us-publiclibrary-study.html

Reports

ACRL Value of Academic Libraries
http://www.acrl.ala.org/value

http://www.uk.sagepub.com/repository
/binaries/pdf/LibValReport-2013.pdf


Reports

http://www.oclc.org/reports/20
10perceptions.en.html

http://www.oclc.org/reports/funding


Reports
The Pew Internet & American
Life Project has a whole section
of studies on libraries. Each
report is packed with useful
stats and charts.
http://libraries.pewinternet.org

See also: A whole section of
data on the Hispanic Trends
Project: http://www.
pewhispanic.org/data-andresources

The latest report, from December 2013:
http://libraries.pewinternet.org/2013/12/11/
libraries-in-communities


Reports

http://www.scholastic.com/co
ntent/collateral_resources/pdf
/s/slw3_2008.pdf

http://slit.mansfield.edu/upload/MULibAdvoBklt2013.pdf

Reports
Reports that
measure
Return on
Investment
are especially
valuable.
In
Australia, the
y’ve been
created for
both Victoria
(left) and
Queensland.

http://tinyurl.com/o3pj3bn

http://tinyurl.com/pewlb5o

Reports
ROI
studies
from
Canada:
Nov. ‘12
and
Dec. ‘13

Toronto Public Library
http://tinyurl.com/km7ezha

Canadian Library Assoc.
http://tinyurl.com/psqve97

Reports
Return on Investment Reports in the US include:
• Florida: http://dlis.dos.state.fl.us/bld/roi/index.cfm
• Texas: https://www.tsl.texas.gov/roi
• Charlotte Mecklenburg (NC) Libraries:
http://ui.uncc.edu/story/measuring-return-investment
• New York: http://www.nysl.nysed.gov/libdev/stackup.htm
• Connecticut:
www.cslib.org/iconnsitemap/documents/CostBenefit.pdf


Tools: Continuously Updated

Marketing Library Services
newsletter, published 6x/year
www.infotoday.com/mls

My professional Facebook page:
Each day I post links to
articles, reports, news, webinars, and fun stuff at
www.Facebook.com/LibrariesAreEssential

Tools: Value Calculators
Many libraries now
offer “value
calculators” that
members of the
public can use to see
how much they’d
spend on items if
they didn’t get them
from the library. You
can get one free
from
www.ilovelibraries.o
rg/getinformed/geti
nvolved/calculator
to put on your own
website. It’s a great
tool to prove the
value of your library.

Tools: Value Calculators

A version for special / corporate libraries: http://nnlm.gov/mcr/evaluation/roi.html
See also: “ROI in Special Libraries,” a slideshow presentation, at
http://www.slideshare.net/jesssh/roi-in-special-libraries

Tools for Discussions
Discussion Lists
• PR Talk and Academic PR
(from ALA &
ACRL, respectively, but you
need not be a member to
join:
http://lists.ala.org/sympa)
• Marketing Public Libraries
Think Tank (a networking
group on LinkedIn:
http://www.linkedin.com/gr
oups/Marketing-PublicLibraries-Think-Tank3959297/about)
http://www.ala.org/offices/ola
/quotablefacts/quotablefacts/

Blogs: U.S.
• The ‘M’ Word – Marketing Libraries (Nancy Dowd & Kathy
Dempsey) http://themwordblog.blogspot.com

• Illinois Libraries Matter (various guest posts)
http://illinoislibrariesmatter.wordpress.com

• 658.8 – Practical Marketing for Public Libraries (Susan
Brown) http://658point8.com
• Bubble Room (Alison Circle / Library Journal)

http://lj.libraryjournal.com/category/opinion/bubble-room/#_

• The Ubiquitous Librarian (Brian Mathews)

http://chronicle.com/blognetwork/theubiquitouslibrarian/


Blogs: Outside the U.S.
• Marketing Matters for Librarians (Alison Wallbutton, New
Zealand) http://alisonwallbutton.wordpress.com
• The Library Marketing Toolkit (Ned Potter, U.K.)
http://www.librarymarketingtoolkit.com

• Marketing-Mantra-for-Librarians (Dinesh Gupta, India)
http://marketing-mantra-for-librarians.blogspot.com


Need More Help?
Could you use some assistance sorting through all this
marketing info? Do you have specific questions?
Maybe I can help!
Through Libraries Are Essential, I offer these services:
 Staff training





 Marketing plans
 Writing & Editing
 Consultations

Conference workshops
Webinars
I’m happy to talk about your needs
LIS guest lectures
and give you a free estimate. You
may need 1 hour or 100 hours of
Audits
help; no job is too small.
(spaces, websites, comm
unications)

Kathy Dempsey

Libraries Are Essential
Kathy@LibrariesAreEssential.com

Facebook:
Facebook.com/LibrariesAreEssential
Author:
The Accidental Library Marketer
Editor:
Marketing Library Services newsletter
www.infotoday.com/MLS

Blogger:
The M Word: Marketing Libraries

Also
an
ebook!

www.themwordblog.blogspot.com

Where to Find Library Marketing Info

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Where to Find Library Marketing Info

Similar to Where to Find Library Marketing Info (20)

Recently uploaded

Recently uploaded (20)

Where to Find Library Marketing Info