1. Social Media Proposal
FLL Hilton Properties
Kathryn Watkins, MBA
Peach Promotions/Key West
March 25, 2013
Kathypeachpromotions@gmail.com
2. Strategic Objective
Position the:
Hilton Fort Lauderdale Marina
Hilton Fort Lauderdale Beach Resort
Bahia Mar Fort Lauderdale Beach
Gallery One- A Doubletree Suites by Hilton
Embassy Suites Fort Lauderdale
As the premier Fort Lauderdale destinations
utilizing Facebook.
4. Marketing Plan
○ Integrate online social profiles utilizing
Engagements Apps, and platform tools. This
includes contests, templates, sweepstakes,
Pinterest, Group Deal, Share Deal and more.
○ Implement promotional campaigns to increase
awareness of social media.
○ Create mobile friendly tab urls which will include
the ability for mobile users to enter contests,
access deals, and submit photos to contests.
○ Assist with the creation of a strategic plan for each
property
5. Risk Analysis/Investment
○ Develop checklists system
○ Develop a system to respond to questions
○ Implement a schedule to review performance and
strategic social media objective
○ Quartely meetings via internet with managment who can
assist with the creation, development and execution of
social media plan
○ Supporting documents, video, and tools to be delivered
to streamline communication
○ Contact phone and support to be made available
