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G321 Foundation Portfolio In
Media Evaluation

      By Katie Lorraine-Francis
In What Way Does Your Media Product Use,
Develop or Challenge Forms and
Conventions of Real Media Products?
  The way I used forms and conventions consisted of emulating a
  house style similar to that of Q (as it is a serious music magazine
  with a quirky edge to it) but I chose to emulate the genre of NME
  (as this would appeal more to my target audience) . I chose to do
  this as the product would be a new addition to the shelves for
  consumers. I developed the house style of Q by introducing another
  colour to the mix which adds a level of sophistication to my
  magazine. I challenged magazine conventions by combining more
  than one genre type. I did this so that more than one category of my
  target audience is addressed.
(See Blog for
Front Cover and Analysis             More Detailed
                                     Post)


                 I tried to achieve a pin up
                 girl style magazine as this
                 would appeal to the older
                 people within my target
                 audience. I chose to use a
                 modern twist on it as it
                 would mirror the current
                 era.
(See Blog for
Contents and Analysis                   More Detailed
                                        Post)


               Here is where I really tried to
               develop my house style. As the
               cover, contents and double page
               spread all feature a similar colour
               scheme and style. I did this as this
               makes magazines professional. I
               used an image from the same
               photo-shoot to create parallelisms
               in my magazine.
Double Page Spread and Analysis
                           (See Blog for
                           More Detailed
                           Post)
Cover, Contents and Double Page Spread
How Does Your Media Represent
Social Groups?
 I think my magazine shows that young people are fresh and vibrant. In my
 media pack, I wrote a viewer profile which says “Charlie is 19. He studies
 History at University and his passions include writing and music. He taught
 himself how to play guitar and whips it out at every opportunity. His music
 tastes influence his lifestyle choices and he's always up to date with the
 latest chart topping bands as well as discovering new ones .He’s up to date
 with his work so he always has time to party through the night. On the side,
 he DJ’s at a local nightclub and his favourite past time is going to gigs. He
 knows how to have a good time. He’s not a likes to call his style edgy and
 unique and vintage and that’s what SWITCH is all about." I believe I
 captured this by using a young artist, using artists that are always in the
 charts and choosing certain language to allow my target audience not only
 to read easily but to develop their knowledge.
What kind of Media Institution would
distribute your product and why?
  At the moment, the music industry is on a downward spiral thanks to illegal
  downloading and streaming. People can get music for free now and this
  means artists aren’t making any money. To compensate for this I would sell
  my magazine as subscription only with bonus content that only buyers can
  see. I would sell the first magazine at £5 and then the rest at a £1. Not only
  does this make money but it’s a cheap and easy way. It is also relatively
  unique and my target audience is unique so it would suit them. As they are
  mainly going to be students. They would appreciate the low cost for such
  high quality. I would use my magazine as competition to Q and NME as it is
  so similar but the individual differences are what would make it appeal. I
  would also allow the magazine to be bought in an online form where my
  target can read online whilst on social networking sites or on legal streaming
  websites. I would set up my own website with legal yet free streaming
  (similar to YOUTUBE) as this would create an online world for my audience
  only.
Who is your target audience?
 My target audience is 15-24 year olds. I chose this age group as at this age
 they are beginning to become independent and now know what they like. I’d
 play on this by making the magazine changeable with regular focus groups
 so the magazine stays fresh.
 My typical reader loves to stay up to date and loves to surprise people. They
 aren’t the kind of person who wants to be on top and show off but the kind
 that likes to know things that may come in handy. They may want to go to
 festivals and gigs and aren’t afraid to step out or stand out but still feel
 comfy following the crowd.
Attracting my Audience
 I used simple language so they focused more on getting the story than
 working out what words meant.
 I used a basic colour scheme so that it looked amazing and eye catching.
 I used an artist that is similar to the age group I am aiming at.
 I used up to date artists so that my audience could amaze their friends with
 their up to date knowledge.
 It is similar to Q but with a younger target audience.
 My main star happens to be wearing high street clothing which shows she
 isn’t that far away from the target audience.
 The colour red is key in my magazine as it symbolises dangers and stands
 out. It also has connotations of sex and this shows sex appeal.
What have you learnt about
Technologies from your production?
                   I learnt how to structure photos so that they would look good on a cover,
                   contents page or on a double page spread. I also learnt how to use a SLR
                   camera to achieve high quality images that would reflect the quality of the
                   magazine. I chose to use a SLR as this is a newer technology than your
                   average digital camera. I wanted to achieve as professional as I could.




I used Photoshop to create all of my magazine as I found it easy to use
once I had learnt the basics. I often had difficulties creating the image I
wanted to but after researching it, I found that using a certain tool would
produce a certain effect. I personally liked the fact that you can alter the
image. Even if you have an amazing camera there will still be faults and
this is the purpose of Photoshop. Using layers to create a Cover,
Contents and Double Page Spread was simpler and easier than I
originally thought. I found that Photoshop helped a lot with my production
as it can now be applied to any piece of Media work in the future.
Looking back at your preliminary task, what
do you feel you have learnt in progression
from it to the full product?
  The preliminary task helped me to develop essential skills that I needed in order to
  produce a top quality piece of work. I used my preliminary task as a marker for what
  can be achieved basically. Photoshop has helped with this as using new tools became
  second nature to me after creating my preliminary task as well as more of a productive
  outlook as I know the full product is much. This provided me with confidence and
  allowed me to create something to be proud of.


                       This magazine cover is plain and
                       dull and doesn’t really look
                       professional. The lack of different
                       colours and the dull layout
                       wouldn’t appeal to anyone.




                                  This cover shows the progress I have
                                  made as it showcases the skills I
                                  have learnt. I definitely prefer this
                                  cover to the other as this one is
                                  better.

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G321 foundation portfolio in media evaluation

  • 1. G321 Foundation Portfolio In Media Evaluation By Katie Lorraine-Francis
  • 2. In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? The way I used forms and conventions consisted of emulating a house style similar to that of Q (as it is a serious music magazine with a quirky edge to it) but I chose to emulate the genre of NME (as this would appeal more to my target audience) . I chose to do this as the product would be a new addition to the shelves for consumers. I developed the house style of Q by introducing another colour to the mix which adds a level of sophistication to my magazine. I challenged magazine conventions by combining more than one genre type. I did this so that more than one category of my target audience is addressed.
  • 3. (See Blog for Front Cover and Analysis More Detailed Post) I tried to achieve a pin up girl style magazine as this would appeal to the older people within my target audience. I chose to use a modern twist on it as it would mirror the current era.
  • 4. (See Blog for Contents and Analysis More Detailed Post) Here is where I really tried to develop my house style. As the cover, contents and double page spread all feature a similar colour scheme and style. I did this as this makes magazines professional. I used an image from the same photo-shoot to create parallelisms in my magazine.
  • 5. Double Page Spread and Analysis (See Blog for More Detailed Post)
  • 6. Cover, Contents and Double Page Spread
  • 7. How Does Your Media Represent Social Groups? I think my magazine shows that young people are fresh and vibrant. In my media pack, I wrote a viewer profile which says “Charlie is 19. He studies History at University and his passions include writing and music. He taught himself how to play guitar and whips it out at every opportunity. His music tastes influence his lifestyle choices and he's always up to date with the latest chart topping bands as well as discovering new ones .He’s up to date with his work so he always has time to party through the night. On the side, he DJ’s at a local nightclub and his favourite past time is going to gigs. He knows how to have a good time. He’s not a likes to call his style edgy and unique and vintage and that’s what SWITCH is all about." I believe I captured this by using a young artist, using artists that are always in the charts and choosing certain language to allow my target audience not only to read easily but to develop their knowledge.
  • 8. What kind of Media Institution would distribute your product and why? At the moment, the music industry is on a downward spiral thanks to illegal downloading and streaming. People can get music for free now and this means artists aren’t making any money. To compensate for this I would sell my magazine as subscription only with bonus content that only buyers can see. I would sell the first magazine at £5 and then the rest at a £1. Not only does this make money but it’s a cheap and easy way. It is also relatively unique and my target audience is unique so it would suit them. As they are mainly going to be students. They would appreciate the low cost for such high quality. I would use my magazine as competition to Q and NME as it is so similar but the individual differences are what would make it appeal. I would also allow the magazine to be bought in an online form where my target can read online whilst on social networking sites or on legal streaming websites. I would set up my own website with legal yet free streaming (similar to YOUTUBE) as this would create an online world for my audience only.
  • 9. Who is your target audience? My target audience is 15-24 year olds. I chose this age group as at this age they are beginning to become independent and now know what they like. I’d play on this by making the magazine changeable with regular focus groups so the magazine stays fresh. My typical reader loves to stay up to date and loves to surprise people. They aren’t the kind of person who wants to be on top and show off but the kind that likes to know things that may come in handy. They may want to go to festivals and gigs and aren’t afraid to step out or stand out but still feel comfy following the crowd.
  • 10. Attracting my Audience I used simple language so they focused more on getting the story than working out what words meant. I used a basic colour scheme so that it looked amazing and eye catching. I used an artist that is similar to the age group I am aiming at. I used up to date artists so that my audience could amaze their friends with their up to date knowledge. It is similar to Q but with a younger target audience. My main star happens to be wearing high street clothing which shows she isn’t that far away from the target audience. The colour red is key in my magazine as it symbolises dangers and stands out. It also has connotations of sex and this shows sex appeal.
  • 11. What have you learnt about Technologies from your production? I learnt how to structure photos so that they would look good on a cover, contents page or on a double page spread. I also learnt how to use a SLR camera to achieve high quality images that would reflect the quality of the magazine. I chose to use a SLR as this is a newer technology than your average digital camera. I wanted to achieve as professional as I could. I used Photoshop to create all of my magazine as I found it easy to use once I had learnt the basics. I often had difficulties creating the image I wanted to but after researching it, I found that using a certain tool would produce a certain effect. I personally liked the fact that you can alter the image. Even if you have an amazing camera there will still be faults and this is the purpose of Photoshop. Using layers to create a Cover, Contents and Double Page Spread was simpler and easier than I originally thought. I found that Photoshop helped a lot with my production as it can now be applied to any piece of Media work in the future.
  • 12. Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product? The preliminary task helped me to develop essential skills that I needed in order to produce a top quality piece of work. I used my preliminary task as a marker for what can be achieved basically. Photoshop has helped with this as using new tools became second nature to me after creating my preliminary task as well as more of a productive outlook as I know the full product is much. This provided me with confidence and allowed me to create something to be proud of. This magazine cover is plain and dull and doesn’t really look professional. The lack of different colours and the dull layout wouldn’t appeal to anyone. This cover shows the progress I have made as it showcases the skills I have learnt. I definitely prefer this cover to the other as this one is better.