A2 Media Studies Company Logo Ideas and Analysis

1. Developing
Company Logo
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Katie Mould
http://www.youtube.com/watch?v=W9js6RyoIaU

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The logo of Universal, is designed to replicate the films
that they produce, being able to appeal to a multitude of
audiences, hence the world in the background of the
logo. This is important as it indicates a wide audience for
the film that is being shown.
Another aspect of the logo is the audio that we hear
when being presented with the logo. We hear very
sudden and dramatic music that draws us into the
overall idea of the logo and gets us ready for the film
itself.
A lot of the films that Universal represent are generally
very family orientated films, which I think is important
to understand when looking at the Universal logo.
Universal

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The logo is very simple and is not that developed so that it
can appeal to a wider audience. The logo has a somewhat
shield shaped face, which would indicate a strength and
importance of the company. This is a good way of
presenting this because it shows the dominance that the
film company hold amongst other productions.
The sound used in the logo is quite dramatic and as the
shield comes into shot, everything gets louder and we
continue to get more drawn in by what we are about to see.
This is an important technique to use in logos to make sure
that the company is memorable to an audience.
Many of the Warner Bros. movies that are out there tend to
focus on very specific ideas, that generally appeal to a wide
variety of audiences such as the recent epic, Man of Steel.
Warner Bros.

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20th century Fox, much like the other two logos, also
has that family orientated feel to it. This is due to
the welcoming colours that we are shown along with
the gradual introduction of the actual company
name. The music that accompanies this is somewhat
of a drum roll to build up the anticipation, which I
think has been used in this sense extremely well.
I like the use of the panning and zooming in and out
to put more emphasis of the company rather that
just simply showing it to the audience. This makes it
memorable and will subconsciously make the
audience want to watch more movies produced by
the same company.
20th Century Fox

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When it comes to creating my own logo, I want to make sure
that it represents me and the type of films that I am going to
create.
These films are going to centre around mainly dramas, with
sub-genres of romance, comedy, action, thriller etc.
Therefore I want my logo to somehow represent all of these
different ideas in one interesting looking logo.
When it comes to the music in my logo I am going to use
similar ideas to the other logos that I have looked at and follow
a kind of drum roll into the logo to get the audience anticipated
for what they are about to see. I think that this would be the
best way of adding sound into it, as it is the best way for an
audience to get ready for what they are going to see.
My Own Logo