SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
T H E B R I E F L E T T E R F R O M L O N D O N
2 8 T H E P E A K T H E P E A K 2 9
KATIE
PISA
London-based journalist
who writes about travel,
food , entertainment,
business and health
IndianfoodhaslongbeenastapleofBritish
fare.Now,well-heeledLondonerscan’tseemto
getenoughofhigh-endIndiancuisine.Award-
winning,Michelin-starredIndianeateriesfrom
MayfairtoMarylebonearedisplacingtraditional
perceptionofcurriesascheapandcheerful.
It’s no secret that the city has attracted deep-
pocketed foreigners for years, with rich Russians
and millionaire Middle Easterners now being
more common in parts of London than posh
local ‘Sloane Rangers’ (named after the wealthy
Sloane Square in Chelsea) of days past.
Wealthy Indians now make up the biggest
proportion of overseas buyers in Mayfair,
last year snapping up more properties in the
exclusive area than any other nationality.
And the leafy Kensington Palace Gardens
– home to steel tycoon Lakshmi Mittal – has
become one the world’s most expensive
streets by price per square metre, according to
research firm Wealth-X. As London’s wealth
has spun upwards over recent years, it’s no
surprise that the appetite for sophisticated
Indian food has increased.
THE PIONEERS
In2001,TamarindwasthefirstIndianrestaurant
toearnacovetedMichelinstar.Tuckedawayina
basementinMayfair,itsmanagersaysthatwhat
setsitapartfromitscompetitionisitsfocuson
traditionalnorthernIndianfare,ratherthana
modernisedorfusionmenu,likethoseofrivals
Gymkhana,BenaresandTrishna.
Gymkhana, which only opened in 2013, also
located in Mayfair, took first place at the UK’s
National Restaurant awards last year. It has
been lauded by critics, with Giles Coren of The
Times giving it his first ever ‘10 out of 10’ score.
The restaurant’s founder and co-owner,
Karam Sethi, seems unstoppable. The 31-year
old started his first restaurant, Trishna, which
specialises in southwest Indian cooking, in
London’s Marylebone Village in 2008. He was
awarded his first Michelin star there in 2012.
The Sethi family, through its family business
the Sethi Group (Karam is director of food
and concepts, his brother, Jyotin, is managing
director, and their sister, Sunaina, manages
wine buying and operations), has displayed
excellent panache. The business has backed
other successful restaurants, such as James
Knappett’s Kitchen Table and his hot dog and
champagne restaurant Bubbledogs. The group’s
other ventures include contemporary Indian
restaurant, Verandah, in Copenhagen.
INVITING VIBES
Gymkhana feels more like a private colonial
club than a public restaurant. The vibe is
laid-back and inviting. Wooden booths
are complemented by rattan ceiling fans,
lamps made with glass from Jaipur, family
photographs of polo matches and hunting
trophies from the Maharaja of Jodhpur.
The weekday lunch crowd includes
businessmen, families, tourists and others
in pursuit of Gymkhana’s delectable goat
curry dishes infused with fenugreek, tandoori
scallops with artichoke masala, achari roe
deer chops and tangy biryani made with
pomegranate and mint raita.
The restaurant has tasting and game
menus, as well as set lunches with suggested
wine pairings. Little medicinal bottles called
“punches” are filled with combinations of
alcohol, juice and champagne, while one cooling
lassi is made from absinthe with cucumber,
dill and yoghurt. “Pretty much everything on
Gymkhana’s menu is an original,” said one
satisfied customer at a recent lunch.
Since Gymkhana won the coveted
2014 UK Best Restaurant award, its phone
hasn’t stopped ringing, says one waiter. The
restaurant has set its maximum capacity of 90
diners, to help ensure service is top-notch and
nothing is overlooked.
Gymkhana has succeeded in marrying
tradition with modern perceptions of luxury.
As The Observer’s restaurant critic Jay Rayner
wrote last year, ever since Tamarind won
a Michelin star, “there has been a struggle
between the down-and-dirty of Britain’s high-
street curry house tradition and the smoothed-
off edges of the luxury version, born in the
five-star hotels of India. The food at Gymkhana
has bridged this gap.”
Around the corner from Gymkhana,
Benares, which serves modern Indian cuisine
with a contemporary British twist, is more
slick and sexy. Awarded a Michelin star in
2007, it has also become a go-to place for those
who want to impress business clients or dates.
“Ifyoustackthisagainstthelikesofthecurry
placesinTootingortheEastEnd,youcandineat
those[places]sixorseventimes,forthecostofone
dinneratBenares,”saysLondon-basedjournalist
and food enthusiast Linnie Rawlinson. “But the
subtlety and elegance of the high-end cooking is
definitely worth experiencing.”
SINCEGYMKHANAWONTHECOVETED
2014UKBESTRESTAURANTAWARD,
ITSPHONEHASN’TSTOPPEDRINGING
CLOCKWISE
FROMMAIN
The décor at
Gymkhana evokes
that of a private
colonial club;
Bhapa Doi, a
popular Bengali
dessert, served at
Benares;
Kid Goat Keema,
a dish made
from minced
goat infused with
fenugreek, is one
of Gymkhana’s
most popular.
COURTESYGYMKHANA/BENARES
From humble beginnings, Indian cuisine in the more well-heeled parts
of the city has evolved to reach new heights of sophistication.
CURRYING FAVOUR

Más contenido relacionado

Destacado

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 

Destacado (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

P28-29_BRIEF_Letter_London_OP_ThePeakApril2015

  • 1. T H E B R I E F L E T T E R F R O M L O N D O N 2 8 T H E P E A K T H E P E A K 2 9 KATIE PISA London-based journalist who writes about travel, food , entertainment, business and health IndianfoodhaslongbeenastapleofBritish fare.Now,well-heeledLondonerscan’tseemto getenoughofhigh-endIndiancuisine.Award- winning,Michelin-starredIndianeateriesfrom MayfairtoMarylebonearedisplacingtraditional perceptionofcurriesascheapandcheerful. It’s no secret that the city has attracted deep- pocketed foreigners for years, with rich Russians and millionaire Middle Easterners now being more common in parts of London than posh local ‘Sloane Rangers’ (named after the wealthy Sloane Square in Chelsea) of days past. Wealthy Indians now make up the biggest proportion of overseas buyers in Mayfair, last year snapping up more properties in the exclusive area than any other nationality. And the leafy Kensington Palace Gardens – home to steel tycoon Lakshmi Mittal – has become one the world’s most expensive streets by price per square metre, according to research firm Wealth-X. As London’s wealth has spun upwards over recent years, it’s no surprise that the appetite for sophisticated Indian food has increased. THE PIONEERS In2001,TamarindwasthefirstIndianrestaurant toearnacovetedMichelinstar.Tuckedawayina basementinMayfair,itsmanagersaysthatwhat setsitapartfromitscompetitionisitsfocuson traditionalnorthernIndianfare,ratherthana modernisedorfusionmenu,likethoseofrivals Gymkhana,BenaresandTrishna. Gymkhana, which only opened in 2013, also located in Mayfair, took first place at the UK’s National Restaurant awards last year. It has been lauded by critics, with Giles Coren of The Times giving it his first ever ‘10 out of 10’ score. The restaurant’s founder and co-owner, Karam Sethi, seems unstoppable. The 31-year old started his first restaurant, Trishna, which specialises in southwest Indian cooking, in London’s Marylebone Village in 2008. He was awarded his first Michelin star there in 2012. The Sethi family, through its family business the Sethi Group (Karam is director of food and concepts, his brother, Jyotin, is managing director, and their sister, Sunaina, manages wine buying and operations), has displayed excellent panache. The business has backed other successful restaurants, such as James Knappett’s Kitchen Table and his hot dog and champagne restaurant Bubbledogs. The group’s other ventures include contemporary Indian restaurant, Verandah, in Copenhagen. INVITING VIBES Gymkhana feels more like a private colonial club than a public restaurant. The vibe is laid-back and inviting. Wooden booths are complemented by rattan ceiling fans, lamps made with glass from Jaipur, family photographs of polo matches and hunting trophies from the Maharaja of Jodhpur. The weekday lunch crowd includes businessmen, families, tourists and others in pursuit of Gymkhana’s delectable goat curry dishes infused with fenugreek, tandoori scallops with artichoke masala, achari roe deer chops and tangy biryani made with pomegranate and mint raita. The restaurant has tasting and game menus, as well as set lunches with suggested wine pairings. Little medicinal bottles called “punches” are filled with combinations of alcohol, juice and champagne, while one cooling lassi is made from absinthe with cucumber, dill and yoghurt. “Pretty much everything on Gymkhana’s menu is an original,” said one satisfied customer at a recent lunch. Since Gymkhana won the coveted 2014 UK Best Restaurant award, its phone hasn’t stopped ringing, says one waiter. The restaurant has set its maximum capacity of 90 diners, to help ensure service is top-notch and nothing is overlooked. Gymkhana has succeeded in marrying tradition with modern perceptions of luxury. As The Observer’s restaurant critic Jay Rayner wrote last year, ever since Tamarind won a Michelin star, “there has been a struggle between the down-and-dirty of Britain’s high- street curry house tradition and the smoothed- off edges of the luxury version, born in the five-star hotels of India. The food at Gymkhana has bridged this gap.” Around the corner from Gymkhana, Benares, which serves modern Indian cuisine with a contemporary British twist, is more slick and sexy. Awarded a Michelin star in 2007, it has also become a go-to place for those who want to impress business clients or dates. “Ifyoustackthisagainstthelikesofthecurry placesinTootingortheEastEnd,youcandineat those[places]sixorseventimes,forthecostofone dinneratBenares,”saysLondon-basedjournalist and food enthusiast Linnie Rawlinson. “But the subtlety and elegance of the high-end cooking is definitely worth experiencing.” SINCEGYMKHANAWONTHECOVETED 2014UKBESTRESTAURANTAWARD, ITSPHONEHASN’TSTOPPEDRINGING CLOCKWISE FROMMAIN The décor at Gymkhana evokes that of a private colonial club; Bhapa Doi, a popular Bengali dessert, served at Benares; Kid Goat Keema, a dish made from minced goat infused with fenugreek, is one of Gymkhana’s most popular. COURTESYGYMKHANA/BENARES From humble beginnings, Indian cuisine in the more well-heeled parts of the city has evolved to reach new heights of sophistication. CURRYING FAVOUR