Social Media Marketing Campaign for Power Bowl, a small business that creates authentic acai bowls. The campaign took place from the 1st of March until May 8, 2015.

1. CREATI
NG
A

2. UTILIZING SOCIAL MEDIA
Why is it important to utilize social media?
“A media company
is any business that
published useful
material to attract
and build a certain
audience.
Michael Brito Your Brand: The Next Media
Company

3. WITH US
We are the Dream Team and we want you to trust us with your company. Allow us to enhance your social
media sites to the next level.
Storytelling
We will create a story
that your brand can
tell through your
social media sites
Content
We distribute relevant
content at ALL TIMESRelevance
Our content will always
be current and in real-
time efficiency.
Ubiquity
We won’t just post on one of
your social media sites, we will
post on all of them, and probably
create a few more that we think
will benefit your company.
Agility
Trust that we are prepared to
produce content on any topic at
any time. We will create visual
content at a moment’s notice.
Leaving your
company in our
hands means

4. POWER BOWLPower Bowl wanted to become a media company so we made them one.

6. WHAT IS POWER BOWL?
Power Bowl brings the concept of fresh foods back to life. With fresh taste of locally farmed fruits and
variety of daily baked granola, Power Bowl proves to be one of the healthiest meals to date.
Acai is a fruit from
Brazil that is high in
antioxidants and can
help with arthritis,
weight loss, and
detoxification.
Toppings can vary
between fresh fruits,
bee pollen, granola,
assorted nuts and
agave nectar.

7. TWITTER
Living in a multi-screen economy it is especially important that as a media company, we utilize the
potential that Facebook and Twitter can offer our business.
We made sure that every one of our posts had an image and a hashtag. Using these two
requirements gave us the engagement we wanted with the people who moved our business in the
right direction.

8. POWER BOWL BEFORE
Before our team stepped in and spruced up Power Bowl’s social media, this is a little taste of what it looked like
What do you notice
wrong with these
posts?

9. POWER BOWL BEFORE
Before our team stepped in and spruced up Power Bowl’s social media, this is a little taste of what it looked like
It’s clear that Power Bowl’s social media needed to
clean up a lot. The amount of hashtags used and the
level of engagement from customers were not up to
our team’s standards.

10. VALUES
Michael Brito’s book Your Brand: The Next Media Company was an excellent resource for us while we
decided who, what, when, where, and how to post content.
Defining Social Business Strategy
and Planning (Ch. 2)
- Building collaborative business
models that enable external
communications and marketing
- Owned by the entire organization
- Measured by a change of
behaviors
After identifying and understanding our social
customers we were able to organize and plan
how to create a social business strategy for
Power Bowl.
Understanding the Social Customer
(Ch. 1)
- Creating better and more relevant
content for consumers
- Understanding consumer
demographics
- Generating smarter marketing
- Forming more effective customer
relations

11. THE CREATIVE PROCESS
As far as the creative process went for us, we were lucky enough to use
Canva for most of our graphic designs. We wanted to be sure that our
images matched our content to create an appealing experience for our
consumers.
Premade designs
Wide variety

12. DEVELOPING CONTENT THEMES
So how do you create engaging content that will bring your customers back week after week? We
developed a solid content theme.
We then decided our content
themes should be geared
towards college students,
healthy eaters, and fitness.
What matters more than
anything at the end of the
day is the story that your
company is trying to
portray.
We asked ourselves, “What
is the story behind Power
Bowl?” and “Who are we
talking to?”.
Power Bowl is a place that
serves delicious healthy food to a
variety of clientele.

13. CREATIVITY
Creativity is the lifeblood of the Silicon Valley,
why not let it shine through here?
What does it look like?
- Acai bowls in interesting
configurations
- Using power food to build
brain power towards where
you need it
What does it mean?
- People doing what they love
- Finding new and exciting ideas
- Out of the box thinking
- The question was how do we
relate that to PowerBowl?
Who is our target?
- Artists
- Writers
- Creators

14. FITNESS
Acai is a health food, it powers the body. Through our content, we hoped
to remind our audience on how important it is to treat your body well.
Who is our target?
- Health conscious
individuals
- Berry believers
What does it mean?
- Health
- Workouts
- Benefits of Acai
What does it look like?
- People engaged in
workouts
- Quick facts about Acai
- Aphorisms about Acai

15. #POWERUP
#PowerUp is about motivation and
recreation.
Who is are target?
- College students on the go
- People in need of a sweet
pick-me-up
“Give me a lever long
enough, a fulcrum on
which to place it, and
an acai bowl to
#PowerUp with, and I
shall move the world.”
What does it mean?
- Motivational Quotes
- Getting through the
week
- Achieving goals
- Fun Local events

16. RUNNING SOCIAL MEDIA
ACCOUNTS IS HARD
Don’t get us wrong, we loved being social media managers for the
last 3 months, but there were bumps along the way.
Facebook and
Group MMS

17. ANALYTICS & ENGAGEMENT
We accessed to Simply Measured to figure out who our key influencers are and view all of our social
media activity.
We were able to easily
view our effect on
engagement of Power
Bowl. We took over on
March 1st and the data
after that actually speaks
for itself.
We also used
measurements given
from Facebook and
Twitter!

18. WE HAD TO #POWERUP THE SOCIAL MEDIA
CONTENT
Power Bowl was not receiving the engagement it needed before we got our hands on its Twitter and
Facebook accounts.
No Social
Media...
The Dream
Team takes
over!

19. ENGAGEMENT IS LIFE
Responses drive engagement and interaction!

20. GOALS
ACHIEVEDFrom the beginning our team had a vision for the direction of
Power Bowl’s social media; this vision was achieved.

21. Increased the audience,
Facebook and Twitter
combined, by 5.3%
#1

22. Increased engagement on
Facebook overall 21.4%
#2

23. Increased engagement on
Twitter overall 109.7%
#3

24. Twitter is the fastest growing
channel (21.4%) for Power
Bowl.
#4

25. MEET THE DREAM TEAM
Grouped together for the last 3 months, our team produced content for Power Bowl, a local
business in downtown San Jose. We output content Monday-Friday, posting on Power Bowl’s
Facebook and Twitter handles.
BRITTNIE
Analytics
ADRIAN
Graphic Designer
JORDAN
Facebook
Content Creator
KATRINA
Twitter Content
Creator
AMANDA
Employer
Interface/Editor-