This document discusses the film distribution process. It explains that a film distributor chooses which films to distribute, decides on the number of film prints and marketing budget. The distributor negotiates the release date and theaters, and pays for prints, advertising, and a percentage of ticket sales. They monitor the film's exhibition and can implement changes. The distributor also conducts advertising through various media and maintains the film's brand image. Film ideas are often pitched to studios with a simple high concept premise that can be easily marketed.