2. In order to help me gain ideas for my ancillary tasks, I have
decided to have a look at how Lawson promoted their debut album
‘Chapman Square’. Lawson are in the same genre as A Rocket to
the Moon, this will enable me to gain ideas for how I am going to
promote our music video. They have inspired me a lot for this
project, as some of their songs have a similar storyline to our
chosen song. It is important that I look at bands who are in the
same genre so that my products will fit the codes and conventions
of Alternative Rock and so that it suits people expectations. I am
going to go through each of
Lawsons promotion products
and deconstruct features that
they have used.

3. I like the mise-en-scene
The use of lighting is
of the image. It has been
good, I like the fact it is
taken in the woods, which
shinning from the right
connotes that it is very
through the window. The
natural. I like the trees in
reflection of the lighting
the background and like
is quite different, I think it
how the light is shinning
works well and creates a
through them.
good atmosphere for the
cover.
I like the use of the props,
such as the sofas and I like the eye contact of
object on the floor. This is Andy Brown, he is the
quite unusual, it makes main person in the band.
the cover more interesting It really helps to draws
and unique. viewers in and persuades
I really like the bold band you to pick up and view
title, the white font stand the album.
out a lot and contrasts
against the image. The Their clothing is very
font is also quite different, casual, in black jeans and
with the A underlining the shirts. The clothing
font, which I think looks colours work well within
quite good. the album and help to
show the natural
The name of the album atmosphere of the cover.
also stands out, it is in the
same font style and
The colours users in the
colour, making the cover
piece are all very natural,
look consistent and
there are no bright neon
professional looking.
colours used. All the
Their facial expressions are very natural, colours blend in well
they are not smiling at the camera. They together, which I think is
are all positioned in different places, this an important aspect.
makes it varied and more interesting.

4. Each of the tracks are
The image is taken
written in the same
in a similar location
font, making it
to the front cover, as
consistent and helping
you can see lots of
to link them all.
trees around. This
Again, they are written
helps to make the
in white, making a
album consistent
connection with the
and shows that it
front cover. All the
has a linking house
letters are in capitals,
style.
helps it to stand out
more again the image
background. The band are
walking away from
the cover, I think
There is a web
this works well
address to allow users
considering it is on
to access some bonus
the back. They are
content, and also
all in the same
some information and
clothing which again
the record label that
shows there is a
Lawson are signed to.
house style running
throughout the
Here is their official album.
website address, this
is helping to promote Similarily to the
them more and front, the colours on
encourages fans to the image are all
view the website. very natural. I like
the sand that they
are walking alond
and think that both
Also included here is an image of Here is a barcode, a
this and the tress
their record label, which is features that I need
help to connote the
something I need to think about to include on my
natural environment.
when creating my digipak. digipak.

5. The colours used in the poster
The same image has been used
are all very natural, linking back
on the tour poster of which was
to the album. The purple colour
used on their album. This helps
that has been used at the
to show that they connect and
bottom works well and the
that the tour is to promote the
album image like fades into it.
new album.
Lawson is written in the same The tour dates are also written
white font, it stand out a lot as in a white font with capitalised
it is in the centre of the page. letters. This links all the fonts
When looking at the poster it is and shows that the promotion
the first thing you see, which has a consistent house style to
automatically makes it it.
successful in promoting
Lawson. It has been laid out in columns,
making it very clear and simple
It is called the Chapman Square to read. The numbering is clear
Tour, linking it to the album and simple too.
well, it has been underlined so
again stand out well to viewers.
There is information and web
addresses about how to
Bolder font has been used for purchase the tickets, which is
the months of the tour, this important because otherwise
helps to clearly divide up the people wouldn’t know where
tour dates and is a way viewers they can get the tickets from.
can easily see the date that they
are looking for.
Here there is a bit included
about the new album, this
encourages fans to buy it and
shows how they use cross-
promotion on the products.

6. This is a limited edition album that fans are able to purchase. It comes with more products other than
just a CD, which attracts people to buy it. As I am creating a digipak, this will help me gain more ideas
as to the type of thing that I could include in that.
It all comes in a box,
This image here
so everything can be
links to the album,
stored in it nicely. The
it is set in the same
same font has been
location, with the
used on the box,
member wearing
helping to show how
the same clothing.
important a consistent
The lighting is also
house style is.
very similar to the
album cover.
Which ever band
member you prefer,
The main factor that fans are able to get
would attract fans to individual images of
buy this is the fact them all. In the
you get lots more images, the band
exclusive images. It members are sat on
contains individual sofas, helping to show
images of each of a connection to the
the band members, album front cover.
so they can access
more images of their
favourite band
member. Fans may feel that by getting
this they are getting more for
You get the limited edition album which their money. They get more
contains a couple more tracks on it. For the images and songs and a box to
limited edition album, gold font has been store it all in. By creating a
used instead of white making it look more digipak, it’ll helpful create the
special and appealing. same affect and people would be
encourages to buy it.

7. They are all wearing similar
clothing, of dark
This poster is successful shirts/tshirts. This helps to
in both promoting the show that the band members
band and their album. themselves have a
connection with each other.
Their is an image with
each of the band The image has been taken
members in. They are all against a brick wall, I think
looking directly at the that this looks quite good,
camera. This helps to and it shows how the are
draw viewers in and using the natural
persuades them to read environment as a resource
the poster. for their images.
Here is says each of the This is the official website
band members names address, which encourages
and the part the play in fans to check find out more
the band about them.
(drum/guitar/sing). This
helps to briefly give Here is an image of the
people more of an idea album cover, this shows how
as to who they are and they are using cross-
what they do. promotion and successfully
promoting their album
The same font has been across a number of their
used for ‘Lawson’ which other products.
has used in the album
Their names are written in a
cover, helping to show a
blue banner with a white
connection and a that
capitalised font. It stand out
there products have a
a lot against the dark image
house style running
and is clear and easy to read.
throughout.
Here is a little iTunes image,
this shows users where they
can purchase the album

8. When a single/album is released for real, then billboard promotions are used to promote it. Although
my single is not being released, it is important that I look at billboard promotions to see how the real
media industry would successful promote singles and albums.
Located near a bus ‘Lawson’ stands out a
stop which is a prime lot, clearly showing
spot as lots of people viewers immediately
will be passing by this how they are. Again
point a lot, whether the same font show
they are waiting for a the connection and
bus or just travelling link between the
past. products.
This states when the
Again, the same album is released,
image has been used this is important as
for the promotion. viewers will need to
This really helps to know when they can
show the connection purchase it. This
between all of their stand out because of
products and shows the large capital letter
how their house style and the white font
is very strong and linking well to the
consistent. rest of the text.
There is a brief
mention about the
top well-known
singles that are in the
Also included is their official album. This
website address. This encourages encourages people to
people to visit the address to find purchase the album if
out more about the band and they enjoyed those
their music. particular tracks.

9. Here is their official website, where they are able to promote their album and also where fans can find
out more about them. By including the website address on each of the products, it encourage fans to
visit it. They are able to purchase merchandise, access news, videos and photos etc.
Links to social networking sites, helping
You can see the them to easily connect with their fans.
use of the house
style again.
‘Lawson’ is written
in the same font
throughout all
their products.
The same image
has been used
again, helping to
show the
connection and
how each product
is promoting the
album.
Fans can find out
more about each
of the band
members, find out
more exclusive
information.

10. These are screen shots of Lawsons Facebook and
Twitter pages. It shows how artists nowadays can
use social networking sites to interact with their
fans and to globally promote their music. Many
people nowadays use social networking sites, so it
is an incredibly easy way for artists to reach their
target audience. If I was to release the single for
real, I would ensure I made social networking
pages as they are a very successful way for artists
to easily and cheaply promote themselves.