1. PITCH
STYLE SHEET
AND LAYOUT

2. Draft PITCH
• Name of magazine- snuff
• Genre- rock
• Style/ attitude- casual
• Genre- rock
• Cost- £2.90
• Target audience- 16 - 24
• Sample articles
• Bi-weekly

3. Title
• I have chosen the title “SNUFF” because it is a short word and
easy to say and remember. I came up with the idea of snuff as
it is the name of a slipknot song and my genre for this
magazine is rock; slipknot are a metal band. I think this name
fits nicely with the name of a magazine as it is catchy
• This also fits with the type of audience I have chosen to use
because snuff is an old thing associated with snuff boxes used
in the war. This is bringing an old thing back to life and it
shows my magazine is rebellious as it is an older persons thing
and my target audience is young.

4. Target audience
NRS social grade ABC1- my target
audience will be middle class as they
will have a little extra money to spend
on magazines (luxuries).
My target audience will be quite young
as my results from the questionnaire are
mainly from a 16-19 year old
demographic.
I will also aim my magazine towards the
male audience as from my results more
males than females did it. I will still
include the females as a ¼ of them
answered my survey. This shows more
males buy or are interested in music
magazines.
Based on my research the audience are
primarily white British. Due to where I
live.

5. Genre style/attitude
• My chosen genre for my magazine will be a wide variety
of rock genres.
The style and attitude of my magazine will be casual, by using
informal language and using an equal text to picture ratio
because from my results I can see that my audience prefer a
50:50 text to picture ratio. I will include this many images
because younger people are not interested in reading lots of
information. A magazine is a luxury and shouldn’t be seen as a
reading chore.
The style of my magazine will be aimed to appeal to the
younger generation. So it will include lots of attitude images
new bands competitions posters anything that will appeal to
this difficult audience. It will be in your face and full of new
interesting things.
My inspiration for this choice comes from magazines such as
Kerrang! and Metal Hammer. I want my magazine to have a
typical rock magazine look which will be instantly
recognisable. I will do this by choosing an appropriate colour
scheme, wording and images.

6. Cost and frequency
From my research I found that my audience
would be willing to pay between £2-£3 for a
magazine. I chose £2.90 as it is close to the
maximum amount willing to pay but just under
as my audience will think they are getting a
good deal.
I chose to publish this magazine
fortnightly, although my results are mainly for
monthly. I think in order for my magazine to do
well and become popular it needs to be fairly
frequent.
£2.90 is not a lot of money to pay fortnightly as
my audience is young and may not have a lot of
disposable income.

7. structure
• I will have approximately 50-60 pages in my magazine; this will be a fairly
small magazine. It is quite frequent so there will be less information to
include.
My magazine will include reviews, interviews, special features and posters
stretching across several pages.
It will also include lots of new information on bands, festivals and other
recent issues occurring in the music world.
I want to include interviews as it brings the audience closer to the band
member being interviewed. It also gives the audience member answers to
any questions they may have about the band.

8. Draft layouts

10. Flat plans – contents
Masthead
Editorial
Contents Date and issue
Image of
editor
Page
number Title Main article
Brief description Image Text text
Page
Title Text text
number
Brief description Text text
Page Text text
number Title
Brief description
Text text
Text text
Page
number Title Text text
Brief description Subscription
Text text
information
Text text
Page
number
Title
Brief description
Text text
Advertisement Text text
for festival

11. Flat plan - double page spread
Main image
Text text text text text text text text
text text text text text text text text
text text text text text text text text
Text text text text text text text text
text text text text text text text text
text text text text text text text text
Text text text text Image
text text text text
text text text text
text text text text
text text text text
text text text text

12. Style sheet

13. Fonts for my
magazine

16. Colour scheme
I have chosen the colour scheme red white
and black because of the results from my
survey. This colour scheme clearly appeals
to my target audience . Plus they are all
vey strong opposite colours. The red
represents the attitude I want for my
magazine. The black is dark and represents
the dark music I will include such as
slipknot.
Also these are the most stereotypical colours for
rock and rock magazines.

17. Sample image
For my front cover I will use a medium
close up. Like this image here. I want
to include other stories on my front
page and a medium close us as my
main image will let me. This is possible
because there is space around the
person in the image to be able to
include other headlines.