19. Birth
Child Death
Spouse Death
Illness Or Injury
New Job
Loss Of Job
HS Grad
College Grad
Immigration
Pregnancy
Loss Of Pregnancy
Imprisonment
Career Change
Holidays
Falling In Love
Engagement
Marriage
Separation
Divorce
State Move
City Move
Cheating
Buying A Home
Bat/Bar Mitzvah
First Communion
Baptism
Making Sports Team
Sweet 16
21 Year Old Birthday
Retirement Planning
In Retirement
Adoption
Name Change
Auto Accident
Sexual difficulties
Major Lifecycle Milestones
Big Data Lifecycle Targeting
66. Big Data And You…
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Big Data Is What Helps You Sell
Seek action items in the metaphors
“Where does this data come from”
Get to the bottom of what vendors are
really selling