Digital Dealer Magazine Com Conference 2007 Speakers

3rd Digital Dealer Conference & Exposition: October 1-3, 2007

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Speakers

The planning of the speaking program for the 2007 Fall Digital Dealer Conference & Exposition is well
under way and promises to not only build on the previous two events, but will reach even higher in
helping fulfill attendees’ goals and aspirations.

Below are some of the confirmed speakers, touching on some of the topics they will be presenting on.
Keep checking back as we round out a fantastic program that will absolutely have a direct, positive affect
on your efforts in your store(s) when you get back.

REGISTER HERE
Jim Ziegler, “The Dealer Advocate” will give the opening keynote address, and is
responsible for the title of the conference, “It’s Time To Get Serious About The
Internet”. Besides writing the most widely read column in the retail automotive
3rd Annual Digital Dealer industry for Dealer magazine, Jim is a Certified Professional Speaker and has
Conference & Exhibition
October 1–3, 2007 spoken at innumerable state and metro dealer association events. Jim is
Las Vegas Hilton consistently one of the top two or three rated speakers at the NADA Convention &
Las Vegas, Nevada Exposition. He always finds the right combination of sharing valuable information
and entertaining his audiences. You will NOT soon forget the time you heard Jim
For information, contact Jan Cobb at: Ziegler speak in Las Vegas.

In 2005, Allan Cooper was named one of ten “Internet Pioneers” by J.D. Power
Phone: (678) 936-4009
and Associates. Allan was doing CRM…when CRM was not yet “cool”, taking
advantage of technology to build relationships and sell vehicles. Allan’s depth of
E-mail: jcobb@premcor.net knowledge, “been there done that” experience and forward thinking, combined with
his easy speaking style and “Aussie” accent and sense of humor, always guarantee
that hearing him speak will be a valuable and memorable experience. Allen will be
"Having sold online for 3+ sharing his vast knowledge, experience and expertise regarding CRM and retail
years and just transitioned automotive sales.
to the role of ISM, the
conference was a wonderful
source of information." Christopher Ferris has been the sales systems manager at Saab Nashua North,
located in southern New Hampshire, for six years. He is a former executive
John Schmitz recruiter, Fortune 500 corporate security manager and U.S. Army
I.S.M. tactical intelligence officer who served in both infantry and special forces units.
Beaman Automotive Chris received the most creative Internet Sales Professional award at the March
Nashville, TN 2007 AAISP digital dealer conference in Nashville, Tennessee.

Click here to view Ferris’ conference session, titled “Who are You? I Really Want to Know - Learn all
all attendee quotes About Your Customer Before You Ever Contact Them” will offer insights into how
you can use his methods of extracting available information about potential
customers from the Internet before ever having a conversation with the prospect.

As an award-winning ISM for Courtesy Chevrolet in Phoenix Arizona, Ralph Paglia
became recognized as a leading-edge authority on Internet automotive sales.
Interviews, accolades, cover stories and speaking invitations followed and today,
Ralph is Director of Digital Marketing for ADP Dealer Services. His session is
tentatively titled "Transactional eCommerce Web Sites for Car Dealers."

“A transactional Web site allows a consumer to do the same thing as existing
transactional websites. New digital marketing prototypes are being piloted by
several major dealer groups, allowing consumers to pick a car from the dealership's
inventory, negotiate a price, get approved for financing, select their accessories and
F&I products, pay their down payment to the dealer online, and receive a DMS
generated deal number and full finance disclosures on a real time basis,” says
Paglia.

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Sandi Jerome is Editor of Digital Dealer magazine, a former dealership controller,
system administrator, F&I manager, Assistant GM and Fixed Operations Manager.
Sandi owns Sandi Jerome Computer Consulting and a CRM software company, and
is considered the “guru” of dealership technology issues.

Sandi’s session is titled “10 Things Internet Sales Managers Have Always Wanted to
Ask... But Don’t”. How is gross profit calculated in car deals? Why are there
chargebacks? What does the pack do? How does that R+R/ADP/UCS system work?
Can I measure the profitability of my Internet department? What kind of reports
can I run and how? How is buy rate determined? If you have questions that
you've always wanted to ask the controller, general manager, or F&I manager, here
is your chance to ask. Sandi Jerome has over 30 years in the business and knows
how the accounting office, F&I office, and whole dealership works including your
DMS systems and other technology. Attend this seminar to find out how the "other
world" works and feel free to ask her any question you've always wanted ask…but
haven’t. This session is a must…after all, the time is coming when dealerships will
be run by ex-ISMs.

Mike Stewart is the “guru” of Internet audio, podcasting & video blogging tools.
Mike comes from outside of the retail automotive business to share his insights,
experience and expertise because this opportunity is going to be HUGE going
forward. Don’t wait until you see your competition using these tools and
technologies, get out ahead of the pack, because you know it’s headed this
direction.

Craig Criswell is a regular contributor to Digital Dealer magazine. Craig started
writing for Digital Dealer when he was an Internet Sales Manager. Craig then
founded Internet Certified Dealer, a consulting and training organization for the
retail automotive industry. Today, Craig is…back in the saddle again as an Internet
Sales Manager. So Craig has been there, done that, taught others how to do it and
now he’s doing it himself again. Craig will be sharing what he sees as the most
compelling issues ISMs face, and how to deal with them and/or take advantage
with them.

For such a young guy, Todd Smith goes waaaaaaaay back in the retail automobile
business. For years, Todd sold vehicles at new and used dealerships, before
embarking on a career as a dealership sales technology expert. Todd was speaking
as an authority at Internet sales conferences 7-8 years ago. Maybe he just looks
young…or has a youthful attitude? After spending a number of years as VP of
Marketing for DealerUps, Todd took over a friend’s struggling NJ Chevrolet
dealership in the last year. Todd is putting into practice all the technologies /
solutions / applications that he has explained / pitched / promoted over the years
and the results have been staggering. Find out how he’s doing it.

Kathy Kimmel began her automotive career with DaimlerChrysler, where she
worked as a district manager supporting sales and service initiatives as well as Five
star processes. Kathy also served as manager of a business development center
(BDC) for two Mercedes Benz stores and she led her department to contribute 25
percent to 30 percent of the store’s monthly sales. She also directed training/
customer satisfaction programs for 27 AutoNation retail locations.

Kathy brings more than 15 years automotive industry and dealership management
experience to her role as a training manager for Cars.com. Her expertise covers
every aspect of the dealership, from managing sales and service operations to
driving customer satisfaction and implementing training programs to mentor new
employees and groom seasoned managers. Her current daily responsibilities include
creating and performing training for dealership personnel that focuses on best
practices for Internet sales.

OTHER CONFIRMED SPEAKERS:

Roy Ruetter - e-Business Director, Sheehy Auto Stores, 20 franchises, 16 rooftops.

Rafi Hamid - Group Director of e-Commerce, Napleton Auto Group, overseeing Internet sales, service
and parts for dealerships in four states.

Corey Mosley- Mosley Automotive Group. Top Internet Trainer.

Dennis Colume - Izmo Cars. Gave a top-rated session at last Digital Dealer Conference.




"It's Time To Get Serious About The Internet"

REGISTER HERE

3rd Annual Digital Dealer
October 1–3, 2007
Las Vegas Hilton
Las Vegas, Nevada

For information, contact Jan Cobb at:
Welcome, to the official website of the 3rd Digital Dealer Conference & Exposition.
Phone: (678) 936-4009
Based on the success of the AAISP Digital Dealer Conference & Expositions in Nashville the last two
E-mail: jcobb@premcor.net springs, and also on much input from attendees, we’ve realized that once per year is just not often
enough for an event such as this. So we’re heading to Las Vegas this October and will head back East in
Spring 2008, holding this event twice annually.
"Trying to get old school car
guys to understand the Because as one attendee succinctly put it, “In today’s marketplace, change happens so quickly, one year
importance of this new way is what five years used to be”.
of communication is very
difficult. The conference Well, we certainly can’t have an event this important once every five years. Technology is evolving, best
provided me with lots of practices are changing, processes are improving, new solutions are arriving, competitors are catching up
facts, numbers and results (or surpassing)…there is only one way to stay ahead of the curve, and that’s by attending this event.
to present to my GM."

Vickie Munsey Whether your dealership(s) are trendsetters, just getting started, or anywhere in between, the 3rd
Internet Sales Director Digital Dealer Conference & Exposition is a MUST-attend event. From the uber-informative industry-
Superior Volvo expert led sessions to the unmatched peer networking opportunities to the Exhibit Hall, the place to meet
Kansas City, MO current and potential vendors in an atmosphere where you can discuss, evaluate and compare products,
services, solutions and technologies that will increase your business…someone from your dealership(s)
has GOT to be there.
Click here to view
all attendee quotes
PLUS, for the first time, we’re offering a ½ day “Newbie” training session, so that even the newest
neophyte to the business can get up to speed and get the max out of the two days of sessions and
events.

ALSO, we’ve taken the input from 114 attendee surveys from the last event and made the following
improvements to make this event even better than the previous two combined:

● Longer sessions than the last two conferences - more time for presentation - more time for Q&A.

● More peers and consultants / trainers speaking, less vendors speaking - predominately
practitioners and consultants / trainers doing the speaking.

● All sessions will be how-to, hands-on, nuts & bolts, execution-oriented - we're avoiding overviews
and future prognostications. Just the facts, ma'am.

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● More peer networking opportunities - more time to do what most attendees seemed to get the
most out of - networking with peers from across the country (plus Australia, Canada, and Nigeria
last conference).

● 1 large exhibit hall for 50+ exhibitors - all exhibitors will be in one HUGE exhibit hall to make best
use of your time when talking to them.

● A new "Newbie" 1/2 day training session for those new to internet automative sales held on the
afternoon before the conference starts. Get up-to-speed and get the most out of the power-
packed 2-day conference. Dealers and GM's welcome!

● "Twist" pens given out instead of "click" pens on a suggestion they would be less distracting
during sessions (why didn't we think of that?).

So don’t delay…we sold out the last two conferences, don’t miss out on the biggest and best one yet.
REGISTER NOW!


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Agenda

In order to accommodate getting you into the sessions you most want to attend, we will have all
registrants sign up for specific sessions online after registration is closed, as opposed to having sessions
set and then attendees having to select from a set agenda once they get there. We will then determine
the best times for each session and most appropriately sized rooms. As such, we cannot yet give times of
sessions as this will not be set until 30 days from the event. Please refer to “Speakers” to see what
sessions are being held on what topics, and please select your sessions online when asked via email.

The purpose of this is to avoid anyone not being able to attend a particular session because of a full
REGISTER HERE room, or missing a session because there were two at the same time that they really wanted to attend.
Also, the most popular sessions may be scheduled to be repeated if demand dictates.

Conference & Exhibition Monday, October 1
October 1–3, 2007
Las Vegas Hilton 12:00 – 5:00pm “Newbie” Training (2 Breaks)
Las Vegas, Nevada
5:00 – 8:00pm Opening Meet and Greet for Reception
For information, contact Jan Cobb at: Tuesday, October 2
7:00 – 8:00am Breakfast in Exhibit Hall
Phone: (678) 936-4009
8:00 – 9:00am Keynote Speech
E-mail: jcobb@premcor.net 9:00 – 10:15am Concurrent Session A Concurrent Session B Concurrent Session C
10:15 – 10:45am Refreshment Break in Exhibit Hall
"The conference was very 10:45 – 12:00pm Concurrent Session D Concurrent Session E Concurrent Session F
helpful and I look forward to
attending again." 12:00 – 1:30pm Luncheon in Exhibit Hall

Jennifer Kingery 1:30 – 2:45pm Concurrent Session G Concurrent Session H Concurrent Session I
Internet Director 2:45 – 4:00pm Concurrent Session J Concurrent Session K Concurrent Session L
Freeway Ford
Littleton, CO 4:00 – 5:00pm Refreshment Break in Exhibit Hall
5:00 – 6:15pm Concurrent Session M Concurrent Session N Concurrent Session O
Click here to view
6:15– 8:00pm Networking Reception in Exhibit Hall
all attendee quotes
Wednesday, October 3
7:00 – 8:00am Breakfast in Exhibit Hall
8:00 – 12:00pm Registration Booth Open
8:00 – 9:00am General Session Speech
9:00 – 10:15am Concurrent Session P Concurrent Session Q Concurrent Session R
10:15 – 10:45am Refreshment Break in Exhibit Hall
11:15 – 12:30pm Concurrent Session S Concurrent Session T Concurrent Session U
12:30 – 1:30pm Luncheon in Exhibit Hall
1:30 – 2:45pm Concurrent Session V Concurrent Session W Concurrent Session X
2:45 – 4:00pm Concurrent Session Y Concurrent Session Z Concurrent Session AA
4:00 – 4:15pm Refreshment Break
4:15 – 5:30pm Concurrent Session BB Concurrent Session CC Concurrent Session DD
5:30 – ??? Networking Reception (depending on how many attendees stay)

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Please note this is a preliminary schedule.
Session times, exhibit hall times and other events are subject to change.


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Sponsors & Exhibitors

CONFERENCE SPONSORS

Title Sponsorship
VinStickers, LLC

REGISTER HERE

Conference & Exhibition Registrant Tote Bag
October 1–3, 2007
Auto USA
Las Vegas Hilton
Las Vegas, Nevada


Phone: (678) 936-4009

Program Sponsorship
E-mail: jcobb@premcor.net Reynolds & Reynolds

"I just started in this
industry four months ago. I
am getting my feet wet in
Internet sales. I was able to
understand more about Affiliated Sponsorship
Internet shoppers, woman Autotropolis.com
buyers, E-Bay, and other
avenues to do business."

Brian Aycock
Internet Sales Rep
Dick Dyer and Associates CONFERENCE EXHIBITORS
Columbia, SC 5Square
Admission Corp
Click here to view Auction123
all attendee quotes Autobase
AutoOne
@uto Revenue
AutoUplink USA
AutoUSA
Cars.com
CarSpot
CarTHINK
Chrome
Clickmotive
CoVideo
Dealerskins
DealerSource
Dealer Synergy
eBay Higher Gear Group

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eBiz Autos
Elliant Technologies
iBid Motors
izmocars
Jim Z & friend
Kelley Blue Book Mudd Group
NSI
Reynolds & Reynolds
TimeHighway.com
Unity Media Works
Veretech/Black Book
Voisys
vinsolutions


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Registration

CLICK HERE TO REGISTER!

Please Print This Page & Read Before Registering.

Fees
Early-Bird Discount After September 1
Before August 31
(Before July 31) or On-Site
REGISTER HERE
AAISP Dealership Member * $495.00 $595.00 $695.00
Dealership Personnel $595.00 $695.00 $795.00
Conference & Exhibition Allied Industry $695.00 $795.00 $895.00
October 1–3, 2007
Las Vegas Hilton
Las Vegas, Nevada
* Membership can be obtained for FREE to all qualifying dealership personnel, courtesy of Auto USA. To join simply go to www.
aaiponline.org, click on "Membership". Auto USA Sponsor Code can be found under "Sponsor Code" on AAISP website.

Phone: (678) 936-4009 PAYMENT
PREMCOR, Inc. our program registration partner, is providing the online registration technology for this
E-mail: jcobb@premcor.net Conference & Exposition. Therefore, when paying via credit card, the charge for your registration will
show a charge to PREMCOR, Inc., Marble Hill, Georgia. PREMCOR's online registration and transactions
are protected with VeriSign Security.
"Trying to get old school car
guys to understand the By registering you are hereby authorizing PREMCOR, Inc. to charge your credit card for the registration
importance of this new way fee. Should you have questions regarding the registration, payment, or difficulty in registering, please
of communication is very contact Jan Cobb at (678) 936-4009 or jcobb@premcor.net.
difficult. The conference
provided me with lots of
After registering, please print out the ID Page as this is your confirmation and receipt.
facts, numbers and results
to present to my GM."
When agenda and sessions are finalized you will receive an email instructing you to return to the
Vickie Munsey PREMCOR registration site and select your Session choices. You MUST have your ID number and
Internet Sales Director password information to re-register for Sessions.
Superior Volvo
Kansas City, MO
YOU MUST ENTER YOUR E-MAIL INFORMATION as this will be used to notify you when you are to
register for Sessions. ALL REGISTRATIONS MUST BE PREPAID WITH MASTERCARD OR VISA.
Click here to view
all attendee quotes CANCELLATION POLICY
There will be a cancellation fee of $50 if anyone cancels up to 60 days pre event, 50% of registration if
cancelling between 60 and 30 days pre event, and 100% of registration fee if cancelling inside of 30 days
pre event.

Please note this is a preliminary schedule.
Session times, exhibit hall times and other events are subject to change.


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Travel & Accommodations

REGISTER HERE

October 1–3, 2007
Las Vegas Hilton
Las Vegas, Nevada

For information, contact Jan Cobb at: Click here to visit the Las Vegas Hilton website

Phone: (678) 936-4009
A block of rooms has been reserved at The Las Vegas Hilton, 3000 Paradise Road, Las Vegas, NV 89109,
Main Phone 702-732-5111.
E-mail: jcobb@premcor.net

All attendees are required to make their own hotel reservations. When calling the Las Vegas Hilton,
please refer to room block "Digital Fall Dealer Conference & Expo" to receive the negotiated rate of $139
"Wonderful experience, I
while this block lasts.
have already implemented
four things from the
conference." Cut-off date is September 10th for confirming room reservations at the negotiated group rate. After
September 10th reservations will be subject to the Las Vegas Hilton's availability at higher room rates.
Edward Eppes
Business Dev. Manager/
Service Manager Driving Directions From McCarran Airport To Las Vegas Hilton - 3000 Paradise Rd
Mercedes-Benz of Alexandria
Alexandria, VA Out of Airport:
Drive 4.0 mi (about 11 mins)
1. Head east 0.8 mi - 2 minutes
Click here to view
2. Slight left at Swenson St 1.0 mi - 3 minutes
all attendee quotes 3. Turn left at E Naples Dr 453 ft
4. Turn right at Paradise Rd 2.1 mi - 5 minute

Airport Shuttles are located outside of baggage claim at McCarran International Airport. Prices range
from $5.00 to $7.00 one way per person and subject to change without notice. All shuttles operate seven
days a week.

At McCarran Airport, taxicabs are available outside on the east side of baggage claim. Airport personnel
are available on the taxi curb to assist individuals. Approximate cost of a taxi ride from McCarran Airport
to the Las Vegas Hilton is $20.00.


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Quotes From Past Attendees:

“Like last year, I gained valuable knowledge to help increase the effectiveness of our
efforts on-line.”

Joe Shaw
Internet Director & Sales
Tom Ahl Family of Dealerships
Lima,OH

REGISTER HERE “Having sold online for 3+ years and just transitioned to the role of ISM, the
conference was a wonderful source of information.”

3rd Annual Digital Dealer John Schmitz
Conference & Exhibition I.S.M.
October 1–3, 2007 Beaman Automotive
Las Vegas Hilton Nashville, TN
Las Vegas, Nevada

“The Conference was a networking gem. I met more of my peers there than I ever
For information, contact Jan Cobb at: could at NADA.”

Phone: (678) 936-4009
Sal Scalia
Internet Director
E-mail: jcobb@premcor.net Bryan Chevrolet Mitsubishi Suzuki
Metairie (New Orleans), LA

"As web manager for “Extremely educational.”
Columbia Sportswear for the
last 9 years I had a fairly Richard Assmar
decent background Dealer
regarding the web. As such, Esserman Nissan
Miami, FL
I have been struggling to
get my arms around the
dealership world. This “Wonderful experience, I have already implemented four things from the conference”
conference was a great
immersion tool for me to Edward Eppes
more quickly identify how I Business Dev. Manager/ Service Manager
can help my dealerships in Mercedes-Benz of Alexandria
my new position as Alexandria, VA
eMarketing Coordinator for
the Kuni Auto Group." “I can get back to work refocused, energized, and committed to excellence.”
Randy R. Cole
eMarketing Coordinator Diane Anderson
Marketing Manager
Kuni Automotive
Family Buick Mitsubishi
Vancouver, WA Indianapolis, IN

Click here to view “The conference keeps us up to date and allows us to see where we can best allocate
all attendee quotes our budget going into the future.”

Dave Tedder
Internet Director
Sanderson Ford
Glendale, AZ

“Valuable networking”

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Radhi Uchechi
Internet Sales Manager
DARCARS Toyota of Silver Spring
Silver Spring, MD

“The event put me in touch with vendors that I wasn't aware of, and it gave me the
information to make decisions to get our Internet dept. up and rolling.”

Sherri Hodges
BDC / Internet manager
Natchez Ford
Natchez, MS

“Great value!”

Tim Jennings
Tom Sparks Buick
Dekalb, IL

“The conference re-enforced best practices being used, allowed me to compare my
BDC results to others and measure the effectiveness of my team. Got some very
informative ideas and processes. Saw the new technology that is being offered by
vendors. Spoke to peers and shared problems and solutions to the problems.”

Frank Tortolano
BDC Manager
Autotorium Group
Merrimack, NH

“The conference opened my eyes to knowing that I do a lot of things right compared
to most, but there are still always new ideas and ways to do things more efficiently.
My problems are not only my problems but very similar to others and being able to
converse and network with other ISM's, I was able to make some decisions I
otherwise probably would not have made.”

Joseph Vaccaro
Internet Director
Toyota of Tampa Bay
Tampa Bay, FL

“This conference was great! I am completely new to the car business and since the
conference I have gained so much and I was able to bring it back to the dealership
and make some great changes. We have set so many more appointments since
returning from the conference and it hasn't even been a month yet! I would encourage
all beginning Internet Sales Managers to attend this conference as well as GMs! The
Internet is going to take over the car buying industry sooner than we think.”

Lindsey Ann Akers
John Jones GM City
Salem IN

“Trying to get old school car guys to understand the importance of this new way of
communication is very difficult. The conference provided me with lots of facts,
numbers and results to present to my GM.”

Vickie Munsey
Internet Sales Director
Superior Volvo
Kansas City, MO

“It was very motivating. If my GM or Owner would have been there, I would have
more money to spend.”

Michael Richardson
CIM
Preston Hood Chevrolet
Biloxi, MS

“I came on my own. Paid all my expenses. Never asked for any approval or support.
What if they had said, “No, you can't go”? Taking part in the AAISP Digital Dealer
Conference helps me become better at what I do... sell vehicles using the Internet.



East Coast Internet Sales Manager
Name withheld upon request

“Too much to write. My eyes and ears couldn’t possible take it all in and process it. It
would be easier to write what I didn’t care for only because there is so little.”

Andy Shambarger
Internet Director
Brondes Ford
Toledo,OH

“The conference exceeded my expectations in that I have a broader understanding of
what's happening in the US market, with regard to Internet initiatives. It was pleasing
to learn that the way we currently do things in Australia could be considered on par
with many US dealers, which may enable us to adopt some of the many exciting
products & services available as we begin to realise the benefits of developing our
online presence.”

Jamie Moyle
eSM
John Hughes Online
Perth, WA
Australia

“I attend several conferences each year and for the past 2 years the AAISP Digital
Dealer conference has provided me with more real-world business practice
improvements than any other. In 2006 our team from Courtesy Chevrolet went back to
the dealership from the conference with new techniques that allowed us to increase
used vehicle sales dramatically. In 2007 we brought back several new operational
processes, but one related to URL acquisition began to pay off for us before the 2007
conference ended!”

Ralph Paglia
e-Business Director
Courtesy Chevrolet
Phoenix, AZ

“Being brand new in this business, all information I gained was extremely worthwhile.
It taught me how to identify, and identify with, the Internet shopper.”

Dennis Bloking
ISM/BDC Director
Carter of Manchester
Manchester, CT

“I was able to see the vendors gathered in a group and see what they had to offer one
after another while it was fresh. The networking was great and I enjoyed comparing
notes with other professionals in my field.”

Kim Clouse
ISM
Scott Crump Toyota/Scion
Jasper, AL

“Great to get a real feel for what dealerships NOT based in my market (the Northeast)
were doing”

Joe Rachiele
Director of Internet Sales/Marketing
Hurd Auto Mall
Cranston, RI

“The conference was very helpful and I look forward to attending again.”

Jennifer Kingery
Internet Director
Freeway Ford
Littleton, CO

“As web manager for Columbia Sportswear for the last 9 years I had a fairly decent
background regarding the web. As such, I have been struggling to get my arms around
the dealership world. This conference was a great immersion tool for me to more
quickly identify how I can help my dealerships in my new position as eMarketing
Coordinator for the Kuni Auto Group.’



Randy R. Cole
eMarketing Coordinator
Kuni Automotive
Vancouver, WA

“A great conference. I went into it expecting to glean a few ideas to help me back at
the dealership, yet came away with a notebook full of exciting ideas that will be
systematically implemented in the upcoming year.”

Tharon Lambert
E-Commerce Director
J.C. Lewis Ford
Savannah, GA

“I gained awareness of: tools available now, trends in Internet marketing, the
intensity and techniques used by some competitors, a broader appreciation of the
website as a "virtual showroom" and some hints for improving our own. Our owner is
a forward-moving dealer. His investment in sending me affirmed the significance of
the role I serve and challenged me toward creative and aggressive advances in how
we do things both in marketing and in processing Internet-driven leads.”

Bruce Rulapaugh
Internet Sales & Website Coordinator
Birdnow Dealerships
Oelwein, IA

“I just started in this industry four months ago. I am getting my feet wet in Internet
sales. I was able to understand more about Internet shoppers, woman buyers, E-Bay,
and other avenues to do business.”

Brian Aycock
Internet Sales Rep
Dick Dyer and Associates
Columbia, SC

“I found this conference to be quite valuable. My goal was to collect information on
best practices and fundamental information on how to best sell to our customers via
the Internet. We have a long way to go, but I've got a better idea of the path.”

Teresa Miller
General Manager
Martin Chrysler Dodge Jeep Inc.
Alma, MI

“On a scale of 1-10, the conference was a 9.9”

Adam Kesler
Internet Manager
Slone Suzuki
Louisville, KY

“The conference gave me a barometer of what is being done, who is doing it, and with
the right tools, what CAN be done. That was great - some great ideas for me to bring
back.”

Kate Tallman
BMW / MINI of Towson / BMW of Bel Air
Havre de Grace, MD

“The opportunity to network with highly motivated colleagues from a wide spectrum
of dealerships and first class vendors was unparalleled.”

Christopher Ferris
Sales Systems Manager
Saab Nashua North
Merrimack, NH

“Like last year, I came away with energy and new ideas. Also what it did was confirm
plans that I already set in motion.”

Jim Congdon
Internet Manager



Burritt Motors
Oswego, NY

“The annual AAISP Digital Dealer conference has quickly become a "must-attend"
event for me. Just when you think you're good - you're WOW'd by the best practices
and creativity of a myriad of Internet professionals. The "cafeteria plan" that I bring
back to my dealership has been an indispensable advantage. I'm selfishly glad that my
competitors haven't yet attended!”

Michael Mitchell
Internet Manager
Leith Acura
Cary, NC



AAISP Online

Home Welcome to the AAISP Website!
Membership Wecome to this home page of the Association of Automotive
Sponsor Codes Internet Sales Professionals website.
About AAISP
Contact Us Since the Association was founded tremendous changes
have occurred with respect to the impact of the Internet on
2007 Conference automotive sales, and the services of AAISP are currently being
Member's Login expanded and enhanced to reflect the increasing need for relevant and
Username professional development and support. Members can now logon
and view resource, training, and presentations to assist
them in advancing their education.
Password
We are very busy planning our fall Conference and
Remember me encourage you to visit our website dedicated to providing
Login information and updates on speakers, sessions and information on the Nashville area.
Forgotten your
password?

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http://www.aaisponline.org/ (1 of 2) [7/12/2007 5:43:09 PM]

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