1. Toledo Museum of Art Annual Plan
2012-2013
Presentation to Museum Board | October 2012
Brian P. Kennedy, Director

2. Toledo Museum of Art
Our purpose: Art Education
Providing access to and information about works
of art in our collection
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3. Several subgroups are dealing with specific activity
goals structured around the basic guiding
principles:
Art must be connected to all that we do
Always seek to add value
Plan, implement, evaluate
Our people are our best asset
Integrate art into people’s lives
Money follows good ideas
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4. We continue to make progress in our
strategic objectives.
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Expanding Access to the Collections
Teaching Visual Literacy
Increasing Visibility
Developing Museum Assets
Working with Artists

5. Expanding Access to the Collections
To continue to expand access of the museum’s
collection to visitors we have integrated new
media technologies and art interpretation
materials into our permanent displays and
exhibitions.
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6. Expanding Access to the Collections
• A Wikipedia project has been started with members of
the TMA staff spearheading the project.
• Ongoing additions to TMA eMuseum database
– All painting and sculpture in the collection as well as the Cloister have been
entered into eMuseum. We are currently working on entering the antiquities
collection into eMuseum.
– 7905 objects are now online.
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7. Expanding Access to the Collections
• The initial stages for Internet Archive digitization project
have been completed
– You can find our inaugural catalogue, which was our test
publication, here: http://archive.org/details/catalogueofinau00tole
• The Little Theater audio-visual upgrade is finished.
– HD projector and Blu-ray player. Everything is controlled by an
electronic questron at the podium.
• “Made in Hollywood” has been installed.
– Paula Reich developed content for the iPad presentation that
goes with the exhibition.
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8. Jaume Plensa
Spiegel, 2010
Painted stainless steel
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9. Maya Lin
Silver Erie, 2012
Recycled silver
24 3/4 x 54 x 1/2 in.
AP 1 of 2 (edition of 3 + 2 APs)
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10. Teaching Visual Literacy
All of our objectives aim toward this goal. Teaching
visual literacy is fundamental for shaping today's
youth into tomorrow’s leaders.
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11. Teaching Visual Literacy
• The Manet Exhibition
– The focus is on interpretation
– The exhibition has a family guide, teen guide and a gallery
brochure
– Teen Guide utilizes visitors cell phones and features music
from Manet’s time period along with video clips of curator, Larry
Nichols, talking about one of the portraits.
• Made in Hollywood
– The focus is on composition
– There will be a View Finder and an Ipad Kiosk
• use of a view finder visitors can use this tool as they view photographs in
the exhibition. The tool allows opportunities for closer looking and also
cropping the image.
• The IPad allows visitors to lighten, darken, crop and frame a photograph.
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12. Teaching Visual Literacy
• The Family Center
– Undergoing continuous upgrades, currently Graphic Design is
producing information about the Elements of Art that will be
placed on the walls of the center.
• The Art of Seeing Art
– The Art of Seeing Art series is being developed. It will include a
brochure for each element and principle of design.
– at Home brochure is being developed. It will provide visitors
with opportunities to continue their closer looking skills in their
home environment.
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13. Teaching Visual Literacy
• Our new Docent class has begun their training
– which includes lectures on the brain, visual perception, human
development & learning, art history, and our collection. This
class will be in training for 18 months.
• Year two of The Great Art Escape
– 5 days over the holiday season in December. It offers
storytelling, mini performances, glass making and drawing
demonstrations in the galleries with the help of art teachers.
Each activity was focused on our collection to teach the
elements of art and principles of design.
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14. • Tours for babies (no older than 18 months)
– continuing this fall, the tours are once a month on Friday at 6:30
P.M. This tour provides parents with developmentally appropriate
strategies to engage their children to look at works of art.
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15. Increasing Visibility
To increase awareness of the Toledo Museum of Art locally,
nationally and internationally, we have increased our use
of social media, promoted the museum’s membership
program and utilized focused marketing efforts around
exhibitions and high profile events.
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16. Increasing Visibility
• 50th Anniversary of Studio Glass and Glass Art Society
Conference
– More than 300 documented news items appeared mentioning TMA as the
birthplace of the Studio Glass Movement.
– CBS Sunday Morning ran a 5 ½ minute national segment on the origins of
studio glass in Toledo and Color Ignited on Labor Day weekend.
– Four major print publications in the city featured Color Ignited and the
Glass Art Society conference on the cover (Toledo
Blade, Toledo City Paper, Toledo Free Press and
Toledo Free Press Star). All local television stations
covered the GAS conference and Color Ignited.
– 840 artists and over 18,000 people visited the TMA
during the GAS conference.
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17. Increasing Visibility
• Manet: Portraying Life: The marketing budget for this show allows for a
strong regional buy covering Northwest Ohio, Southeast Michigan,
Cleveland and some coverage in Columbus. Media includes billboards,
online ads, print ads, television, public radio, and movie screens.
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18. Developing Museum Assets
To promote the knowledge and expertise of our
staff and foster improvements to our physical
plant and environment.
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19. Developing Museum Assets
• The new parking lot will be completed
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The solar canopy will generate 300 KW of electricity for use in the
main Museum building. The roof already generates 200 KW.
• The walkway under the canopy will give our visitors safer, more comfortable
passage through the parking lot.
• Two new handicap ramps will assist our visitors. One ramp leads to the school
tour doors, and the other to the Grove Place doors.
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20. Developing Museum Assets
• The Museum welcomed 8 interns over the summer months;
including two interns from Smith College in the curatorial
area.
• Electronic people counters have been installed to track
attendance at the Manet exhibition.
• In the past month the education and marketing staff have
moved into newly renovated office spaces.
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21. Developing Museum Assets
New marketing office
New education offices
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22. Developing Museum Assets
•In celebration of the long term Tiffany window loan from
Woodlawn Cemetery, 28 members of the Woodlawn
Cemetery Board and Foundation gathered with TMA staff to
view the installation.
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23. Working with Artists
In our continuous effort to expand and cultivate the
museum’s relationships with artists we have devised
programs that work specifically with artists through artistin-residence programs, masters series lectures, and
exhibitions featuring onsite instillations.
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24. Working with Artists
• Color Ignited
– Jan Bruce
– Fred Wilson
– Dan Dailey
• Masters Series
– Fred Wilson
– Gary Tinterow, the new director of the Museum of Fine Arts,
Houston and 28-year veteran of the Metropolitan Museum of Art
in New York, will discuss Édouard Manet’s fondness for Spanish
art and for the works of Diego Velázquez in particular.
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25. Working with Artists
• The GAPP artist this past summer, Esther Shalev-Gerz
completed a residency where she explored labor, and
the tools of labor, through the medium of glass.
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26. Working with Artists
• The GAPP artist for FY13 has been finalized. Erwin
Redl, an internationally known light/sound installation
artist, based in Bowling Green, will be the main GAPP
artist for this year.
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27. • Looking ahead to the next two years, exhibitions
currently on the schedule or being considered include:
– a partnership with the High Museum in Atlanta and the Louvre
museum focused on the art of the Tuileries Gardens;
– The History of Video Games exhibition (currently traveling);
– an exhibition focusing on the 200th anniversary of the Battle of
Lake Erie;
– Early Modern Japanese prints (largely from our significant
permanent collection holdings);
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28. Evaluation
As evaluation continues, the senior staff have
been assigned individual responsibility to
oversee particular activities that are being
implemented to achieve our Strategic
Objectives.
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29. Looking Closely at
Olitski and Color Ignited
• Revelation: Major Paintings by Jules Olitski
o Total attendance – 24,066
o Surveys completed – 336
• Color Ignited
o Total attendance – 40,306
o Surveys completed – 402

30. Questions / Comments
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