1. KELLY ELIZABETH GOINS, MBA
PO Box 55620 Hayward, CA 94544 | info@nugenuity.com | 510.209.3859
EDUCATION:
PhD Business Management
Marketing Currently Enrolled
Capella University
Master of Business Administration
(MBA) October 2012
Keller Graduate School of Management
Bachelor of Science in Technical
Management June 2010
Devry University
COMPUTER PROFICIENCIES:
Hootsuite, MS Office (Word, Excel,
Outlook, Access, PowerPoint), MS
Publisher, MS Project Manager,
Microsoft Dynamic Solutions, Vendor
Management, Taleo, PeopleSoft,
Adecco, Oracle Database, and Fieldglass,
iCloud, Drop Box, Salesforce,
Computers: MAC and PC
Visionary Implementation Specialist
SUMMARY OF QUALIFICATIONS
• 5 years of social media platform integration possess full understanding
and expertise on the social landscape: Facebook, Twitter, Instagram,
Tumblr, Snapchat, Vine.
• A creative thinker that sees the big picture and can turn the ideas into
executable concepts.
• Experience putting together compelling digital & social strategies that are
based on consumer insights, third-party research, analytics and
competitive analysis.
• Ability to understand the essence of a brand but more importantly assess
its social presence and voice to find opportunities for innovation and
growth.
• Equipped with powerful communication, coordination and analysis skills;
fully committed to providing and implementing dynamic, compelling
solutions for ongoing objectives.
• Strong time-management skills, incorporating multiple tasks, projects,
and assignments simultaneously.
• Experience working with digital and social media agencies, collaborating
with cross-functional teams in high-pressure situations
• Experience tackling multiple assignments and projects simultaneously.
• Flexible, innovative professional capable of working in fast paced,
growth-oriented and time-critical environments.
• Team-oriented leader with strong motivational ability to exceed
expectations.
Lets Connect:
http://www.nugenuity.com
http://www.facebook.com/Nugenuity
http://www.twitter.com/Nugenuity
https://www.linkedin.com/in/kellygoins
http://nugenuitymc.tumblr.com/

2. KELLY ELIZABETH GOINS, MBA
PO Box 55620 Hayward, CA 94544 | info@nugenuity.com | 510.209.3859
PROFESSIONAL EXPERIENCE
Chabot-Las Positas Community College - Livermore, CA
January 2015 - Present
Adjunct Business Instructor
Responsible for providing and sustaining an effective learning environment for every student through well-prepared
classes, relevant assignments, fair and holistic assessment of learning, clear documentation and
feedback on student progress, and support of academic success for all students.
• Responsible for teaching the assigned class in accordance with learning objectives and session plan outlines
specified
• Utilized creative instructional methodology and applied towards class instruction
• Created a learning environment for the students engage and interact with each other
• Designed a hybrid course room and utilized Blackboard Learn for lesson engagement.
• Administered evaluations of student performance based on course deliverables. All course grades posted on the
Blackboard Grade Center
• Adhered to a high standard of professional accountability and ethics
Course: Business Ethics
A survey of the past and current behavior of business in American society. Examines the ethical, political and social
issues confronting organizations and the organizations' responsibilities and obligations in responding to them. Discusses
the responsibility of business toward customers, employees, stockholders, competitors, suppliers, government and the
community at large.
Course: Business Math
Mathematics to solve typical business problems including simple interest, compound interest, installment sales, trade
and cash discounts, markon percents, pricing, discounting notes and drafts, depreciation, taxes, insurance, statistics,
stocks and bonds, and distribution of ownership and profits.
Course: Professional Selling
Principles involved in selling products or services. Includes buying motives, sales call planning, ethics, handling buyer
objections and territory management. Focus on making product presentations, time management, prospecting,
integrated sales systems, and developing customer relationships.
NuGenuity Marketing Consultants (Founder) - Hayward, CA
December 2012 - present
Visionary Implementation Specialist
As a visionary implementation specialist the focus is on the solution. Utilization of synergistic thinking to reveal all
potential angles in developing a effective strategy to maximize business opportunities.
• Help identify opportunities that will promote growth on social media sites
• Develop and Implement marketing mix solutions for brands
• Design websites, sizzle reels, commercials, and create voice-overs
• Establish new and maintain existing social media relationships by proactively engaging in discussions
surrounding content, products, and brand
• Listen to and monitor all social media outlets: pages, sites, blogs, etc. on daily basis and post/respond on
particular topics or in response to other posts/comments
• Recommend and apply relevant social media techniques, processes and tools to improve overall results and
efficiency
• Use creative means to drive strong engagement and organic growth of all social media properties
• Execute social marketing campaigns, marketing/new concepts, community-building efforts and promotions

3. KELLY ELIZABETH GOINS, MBA
PO Box 55620 Hayward, CA 94544 | info@nugenuity.com | 510.209.3859
PROFESSIONAL EXPERIENCE
Director of Business Development
The director of business development position is responsible for developing and implementing a comprehensive internal and
external marketing plan that would increase revenues and profits. This position is expected to uphold the mission and values
established by the organization.
• Director of Business Development Responsible for developing and implementing a comprehensive internal and
external marketing plan which would increase revenues and profits
• Essential Functions Implement the recommendations of the strategic marketing plan
• Perform market research and analysis
• Furnish marketing advice, counsel and general staff support to all departments within the organization
• Evaluate operational issues to determine whether competitive and staying current with the latest trends in the
industry
• Monitor external and internal environment for development of new market segments
• Assist in or produce feasibility studies/business plans for new product development
• Responsible for recruitment and orientation
• Prepare marketing campaigns for new employees coming on board
• Communicate on a daily basis with clients to maintain awareness of updates and offerings
• Find and implement new social strategies, tools and tactics as they develop
• Fill out bi-monthly and monthly reports based on existing campaigns and overall community growth fully
immersed in the clients brand and culture.
• Development of brochures or other print or electronic ads to market
• Develop marketing campaigns for new products and services.
• Formulating a specific budget and expenditure plan for each
• Data Analysis Utilize Excel, (Pivot Tables) MS, Power Point
Event Management
Responsible for managing events and ensuring deadlines and budgets are adhered to. Directs coordination of activities to
prepare for the day of the event.
• Manage staff responsible for event coordination activities
• Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise
parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events
• Hire, train, and educate staff on proper event procedures
• Calculate budgets and adjust when necessary
• Book venues and negotiate fees
• Work with guest of honor to ensure all requests are met
• Promote the event using flyers and social media as examples of ways to spark attention.
• Analyze event performance and prepare metrics presentation
• Define company brand through events
• Ensure staff is adequately prepared for event
• Pay vendors for their participation in the event
• Ensure day of event goes smoothly
• Set up booths, flowers, decorations, and other event decor
• Plan menus, order food, and hire chefs or caterers
• Sample food, including main dishes and desserts.
• Give final approval for items such as music and menus.