Creating Killer Content

1. PREDICTING TRENDS TO
CREATE KILLER CONTENT
KELLY WHALEN, MELANIE NELSON, KELLY KINKAID

2. TWEET IT OUT!
• @CentsibleLife (Kelly Whalen)
• @chilihead (Melanie Nelson)
• @kellyology (Kelly Kinkaid)
• #fincon12
@CentsibleLife @chilihead @kellyology #FinCon12

3. WHAT YOU NEED TO KNOW
• What is an editorial calendar
• How using one can benefit you
• How to find content based on:
• Traffic
• Popular posts
• Data analysis
• Trends
• Keyword Tools
• Social Media
• How to Get Readers to Stay
• Tools to implement and maintain your calendar
@CentsibleLife @chilihead @kellyology #FinCon12

4. WHAT IS IT?
@CentsibleLife @chilihead @kellyology #FinCon12

5. @CentsibleLife @chilihead @kellyology #FinCon12

6. WHY USE ONE?
• Plan your work schedule
• Keep track of your ideas
• Don’t ignore your ideas
• Focus your writing efforts
• Great for multi-author blogs
• Find similar topics & rearrange into a series or an e-book
• Know what’s coming up
• Let your advertisers know what’s coming up
• Integrate your social media updates
• See at a glance whether you can take on new projects
@CentsibleLife @chilihead @kellyology #FinCon12

7. FINDING CONTENT IDEAS
FOR YOUR CALENDAR
Example: Free Summer Activities Post
@CentsibleLife @chilihead @kellyology #FinCon12

8. CREATING CONTENT
Repurpose Posts: Free Summer Activities, based on
past post.
Other Ideas:
• Popular Posts
• New Spin
• Updates
• Adding photos, infographics, graphs
• Classic Topics
• New spin
• Ask the readers
• Latest News
@CentsibleLife @chilihead @kellyology
#FinCon12

9. TRAFFIC SPIKES
What is a traffic spike?
Beyond normal fluctuations in traffic an influx of readers come
to a particular post or your site. Traffic spikes come from a
variety of places including social media, referrals, and
keyword searches.
@CentsibleLife @chilihead @kellyology #FinCon12

10. TRAFFIC SPIKES
Use analytics to find data
What are people searching for?
What post get the best response?
Social Sharing
Comments
Views
@CentsibleLife @chilihead @kellyology #FinCon12

11. EXIT PAGES
Pay attention to where readers exit.
If someone doesn’t click, they appear as ‘0’ seconds
in analytics.
What can you do to get them to stay?
@CentsibleLife @chilihead @kellyology
#FinCon12

12. PLUGINS TO GET VISITORS TO STAY PUT
nRelate Plugin:
Related Posts
nRelate Plugin:
Popular Posts
Disqus Community
@CentsibleLife @chilihead @kellyology #FinCon12

13. ADD INTERNAL LINKS
@CentsibleLife @chilihead @kellyology #FinCon12

14. BOUNCE RATES
High Bounce Rate=
= Low Bounce Rate
Take it with a grain of salt, dig into the stats for details.
@CentsibleLife @chilihead @kellyology #FinCon12

15. ANALYTICS TOOLS
Google Analytics*
StatCounter*
SiteMeter*
JetPack for Wordpress
GetClicky*
(*available on WordPress and Blogger)
@CentsibleLife @chilihead @kellyology #FinCon12

16. HOW TO USE THE DATA
Compare Past to Present: 40 Free Summer Activities
Initial Post:
Traffic Spike following initial post (mainly due to Pinterest)
Visitors staying on average nearly 6 minutes on post
Visitors Clicking through to other post raise overall traffic
One Month Stats:
Pageviews up 109% vs. previous month
Average Time on Site up 23% vs. previous month
Through August 2012:
Pageviews up historically 70%
Time on site up 16%
Adsense Revenue Increased 34%
@CentsibleLife @chilihead @kellyology #FinCon12

17. HOW TO USE THE DATA
Keyword Terms on StatCounter over 20 hour period
@CentsibleLife @chilihead @kellyology #FinCon12

18. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

19. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

20. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

21. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

22. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

23. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

24. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

25. GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12

26. GOOGLE TRENDS
@CentsibleLife @chilihead @kellyology #FinCon12

27. GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12

28. GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12

29. GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12

30. NOW WHAT?
1. Don't get caught up in the analysis.
2. Use the keywords or keyword phrases you've discovered to
create blog post titles for your Editorial Calendar.
3. Use keywords or keyword phrases throughout the post.
Headers up to <h3>
In 1st Paragraph (first 150 words).
Last Paragraph – last sentence
5 times minimum per post per key word
Alt Text for Pictures
Text Links (Outbound and Inbound)
Vlog Titles
Vlog Transcripts
@CentsibleLife @chilihead @kellyology #FinCon12

31. FINDING TRENDS VIA SOCIAL MEDIA
• Facebook
@CentsibleLife @chilihead @kellyology #FinCon12

32. FACEBOOK INSIGHTS
@CentsibleLife @chilihead @kellyology #FinCon12

33. @CentsibleLife @chilihead @kellyology #FinCon12

34. FINDING TRENDS VIA SOCIAL MEDIA
• Facebook
• Twitter
@CentsibleLife @chilihead @kellyology #FinCon12

35. SEARCH.TWITTER.COM
@CentsibleLife @chilihead @kellyology #FinCon12

36. HASHTAG.ORG
@CentsibleLife @chilihead @kellyology #FinCon12

37. MONITTER.COM
@CentsibleLife @chilihead @kellyology #FinCon12

38. FINDING TRENDS VIA SOCIAL MEDIA
• Facebook
• Twitter
• Pinterest
@CentsibleLife @chilihead @kellyology #FinCon12

39. PINTEREST EXAMPLE
@CentsibleLife @chilihead @kellyology #FinCon12

40. REPINLY.COM
@CentsibleLife @chilihead @kellyology

41. PINTEREST RESOURCES
• Pinterest.com/popular
• pinreach.com/trending_pins
• www.pinreach.com/trending
• pinterest.com/source/YourWebsite.com/
• pinterestplugin.com/pincount
@CentsibleLife @chilihead @kellyology #FinCon12

42. FINDING TRENDS VIA SOCIAL MEDIA
• Facebook
• Twitter
• Pinterest
• Quora.com & LinkedIn
@CentsibleLife @chilihead @kellyology #FinCon12

43. QUORA.COM
@CentsibleLife @chilihead @kellyology #FinCon12

44. @CentsibleLife @chilihead @kellyology #FinCon12

45. TOOLS YOU CAN USE
• Keep a notebook and pen handy!
• Use your phone to take voice memos.
• Classes
• Plugins
• Google Calendar
@CentsibleLife @chilihead @kellyology #FinCon12

46. MOM COMM CONTENT BREW
Session-October 1-10
20% Discount Code:
FINCONBREW
$13 off $65= $52
momcomm.com/re
gister-for-content-
brew/
@CentsibleLife @chilihead @kellyology #FinCon12

47. WHAT YOU NEED TO KNOW
What is an editorial calendar
How using one can benefit you
How to find content based on:
Traffic
Popular posts
Data analysis
Trends
Keyword Tools
Social Media
How to Get Readers to Stay
Tools to implement and maintain your calendar
@CentsibleLife @chilihead @kellyology #FinCon12

48. TOOLS YOU CAN USE
Facebook.com/Kellyology.net
Facebook.com/BloggingBasics101
Facebook.com/CentsibleLife