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PR and Blogging from Bloggy Boot Camp

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Kelly Whalen
Kelly Whalen

The document provides an overview of public relations (PR) for bloggers. It discusses what PR is, the difference between PR and marketing/advertising, how to engage with PR professionals, and tips for monetizing a blog through PR opportunities. Specifically, it recommends that bloggers recognize their influence and areas of influence, be responsive to PR pitches while maintaining relevance and honesty, and understand the value their blog provides when establishing advertising rates or working with brands.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations 101
Public Relations for Bloggers ,[object Object],[object Object]
What is Public Relations? ,[object Object],[object Object],[object Object]
Ummm… there’s this thing? Its called the World Wide Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object]
What’s a Media Kit? ,[object Object],[object Object],[object Object]
What’s an Ad Card/Blog Package? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What PR Professionals Really Want From Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of a PR Friendly Blogger PR Friendly Blogger Recognizes the difference between PR and Advertising Respects the limits of a Public Relations Professional Responds to pitches, briefly is fine Makes relevant pitches that help both the blogger and the agent Has a strong following of other influencers & a rapport with her audience Is influential, and recognizes her areas of influence Engages consistently in social media and has a clear understanding of acceptable standards
[object Object],[object Object],[object Object],Engaging with PR Professionals
“ Think Globally, Act Locally” -Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],Working with PR from local/regional perspective
“ Think Globally, Act Locally” - Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],[object Object],Working with PR from local/regional perspective (cont)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Think Globally, Act Locally” -Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on Connecting with Local Companies
PR & Monetization ,[object Object],[object Object],[object Object],[object Object]
Monetization Basics ,[object Object],[object Object]
Know your value ,[object Object],[object Object],[object Object]
PR Etiquette ,[object Object],[object Object],[object Object],[object Object]
Thank You!

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PR and Blogging from Bloggy Boot Camp

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  • 9. Characteristics of a PR Friendly Blogger PR Friendly Blogger Recognizes the difference between PR and Advertising Respects the limits of a Public Relations Professional Responds to pitches, briefly is fine Makes relevant pitches that help both the blogger and the agent Has a strong following of other influencers & a rapport with her audience Is influential, and recognizes her areas of influence Engages consistently in social media and has a clear understanding of acceptable standards
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