2. Who Am I?
Amanda Kennedy
www.twitter.com/Kennedy_PR
www.facebook.com/KPRMarketing
www.linkedin.com/in/amandakennedypr
www.youtube.com/user/amandakennedy100
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www.pinterest.com/amandakennedyuk
www.slideshare.net/Kennedy_PR
3. What’s the plan today?
What is Social Media?
Facebook and Twitter
What is a blog
LinkedIn
Do’s and Don'ts for success
YouTube and Ideas
Social Media for Schools PR
Code of Conduct
Questions
4. Social Media is all over the
news it must be important….
Why is it important for your school?
5. At its most basic
• Communicate with the student body
• Encourage conversations
• Translate the experience of students
• Be aware of what interests Salisbury Community and
the surrounding areas
• Create a better school experience
• Speak to parents and children outside of school
• Send info out, as you do with texting and emails
• Create a school community
• Show off your school
• Show off your students and their achievements!
6. Which leads to:
O Attracting a high caliber of teachers
O Attracting more parents and students
O Streamlining communication channels
7. What is Social Media?
Social media refers to the means of
interactions among people in which they
create, share, and exchange information
and ideas online.
8. This is what your students are
using day in day out…
9. What do you need to think
about first?
If you fail to plan, you plan to fail
10. Twitter
Twitter is an online social networking
service and micro blogging service that
enables its users to send and receive text
based messages of 140 characters
13. Complete Your Profile/Bio
O What picture/logo are you going to use
O Tell followers/likers what you do
O Use your voice, are you
friendly/informative
O Beware of Political Views and Religious
Views
O Have fun with it
14.
15. Twitter Ideas
O Post supplimentary materials, links to
articles and videos so students can learn
outside of class
O Follow other educators tweets to keep up
to date, and get inspiration
O Connect with other classrooms, parents
and teachers to increase communication
and build community.
18. Recommendations:
① Start Small
② Keep number of people to a minimum in the
beginning
③ Commit to stay active, do not let content get
out of date
④ Use photos and visuals
⑤ Connect with others to build your audience
⑥ Celebrate the little things
⑦ Develop your school/department voice
19. Facebook ideas
O Improve communication by allowing
students to easily message students and
teachers with questions.
O Make a Facebook page for your class,
keep students updated.
O Intertwine projects with Facebook, post
book reviews etc...
O Follow relevant media leaders and display
on your Facebook
24. Blogging for your school
O School/department credibility
O Instant feedback
O Control the message of your school
O Come up in Google, great for school
visibility
O Solve problems, be the solution
O Praise students
O Provide opportunity to students to blog
25. First blogging steps…
O Think about the theme for your blog
O Choose a blogging tool – (Wordpress)
O Decide on a name for your blog
O Write a short bio
O Write your first post
O Publicise your blog (Social media)
32. Blogging Ideas
O Create a class blog so students can stay
up-to-date on upcoming projects, due
dates, events etc
O Post daily or weekly homework
assignments so absent students can know
what they missed.
O Post discussion topics on the blog; give
your students a few days to reflect.
38. YouTube Ideas
O Curate organised playlist for each
department and watch approved videos
on a topic
O Teach students how to produce and edit
video and upload to YouTube
O Search for on-topic videos to use for
classroom lessons
O Record your lessons and post to YouTube
39. Public Relations
O Monitor what is being said
O Create your school brand
O Have your say on opinions
O Create a tribe to do your PR for you
40. O Your On-Line CV
O Credibility
O Show off Your Achievements
O Become More Employable
O Communicate with other teachers
O Join Forums
O Research
43. Ideas for Using LinkedIn
O Update your status from within LinkedIn
O Comment on a group discussion or start a
group discussion
O Accept invitations
O Aim for connections every week
O Write a recommendation
O Request a recommendation