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Ignitas Last Friday
                September 2012




Ignitas, Nedre Vollsgate 4, 0158 Oslo, Norge, www.ignitas.com
Dette er meg!


                                              Kenneth Dreyer
                                              E-handel Ansvarlig i Ignitas


                                              tlf:           906 26 956
                                              e-post:        kd@ignitas.com
                                              twitter:       @kennethdreyer




• Bygget første nettsted som 10-åring, første betalte jobb som 14-åring.
• Startet selskapet Crenia og bygget et team i Argentina.
• Jobbet på dusinvis av nettprosjekter og digitale markedsføringskampanjer.

• Ble en del av Ignitas i 2012 
Kundereisen på nett



     Før          Under   Etter
Kundereisen på nett



    Før           Under   Etter
Kundereisen på nett



          Før                  Under   Etter



Gjør en besøkende til kunde.
Kundereisen på nett



          Før              Under   Etter


Gi kunden en grunn til å
komme tilbake og til å
ta med vennene sine.
Markedsføring




FØR
Alle tiltakene du gjør for å være synlig på nett
Vær synlig for kundene
Google må bli din beste venn
Ignitas Last Friday - September 2012
Finn gode nøkkelord




                         Finn gode nøkkelord




                      Noter: bit.ly/nokkelord
Optimaliser innhold
SEO kan bli en langvarig bonus




En nettside som i utgangspunktet var bra, så var det fortsatt mye å hente ved å gjøre
Google sin jobb litt enklere. Ikke en eneste lenke skulle til!
Mer enn bare Google
Strategien trenger ikke være en profil




   Pinterest                        Instagram




  Blogger                            Twitter
Facebook
Facebook - Offers
Facebook - Offers




          Flere rapporter om 4x økning i salg.
Ting du bør vurdere


•   SEO                     •   Display
•   SEM                     •   Merkevarebygging
•   Sosiale medier          •   Viral
•   Rating sider            •   Kjøpt annonsering

Kartlegg hvor dine kunder   Ikke glem å alltid måle ROI på
finner informasjonen de     alle kanaler du er i.
trenger for å ta valg.
Konvertering




UNDER
Du har fått oppmerksomheten til en potensiell kunde – hva gjør du nå?
CRO


CRO (Conversion Rate Optimization) er
konverteringsoptimalisering.



Målet med CRO er å få flere besøkende til å bli
kunder, uten å bruke mer på markedsføring.
Slik så den ut




Av 100 besøkende
ble 6 til kunder.
Slik ble den




Av 100 besøkende
ble 9 til kunder.


50% bedre !!
Dette må du teste
Komplett skiftet knappefargen


”Da vi skiftet farge på nettbutikkens kjøpsknapp, fra blass
grønn til gult, økte omsetningen med 30 prosent nærmest
over natten”
   - Eric Sandtrø, Komplett.no

Ingen magisk formel – call-2-action må ha sammenheng med
resten av nettsiden din.

Case: ”Søk her” ble til ”Søk her nå” og 12,5% flere trykket.
Det er ingen riktige svar
Jobb med ”checkout”
Jobb med ”checkout”
Spør brukerene
Noen verktøyer
ETTER




ETTER
Du har fått en kunde. Samme sekund må du begynne arbeidet med å få denne kunden
til å komme tilbake for å handle mer.
Epost er ikke død
Kreativ med epost
Kreativ med epost
Servicemail.no
ReMarketing
Banner blindness
Banner blindness
Sett tydelig mål og bruk webanalyse
Kartlegg hva som gir salg
For de som jobber med E-handel


• En gruppe med representanter fra norsk e-
  handelsnæring jobber med å opprette en
  bransjeforening.

• Besøk www.e-handel.no

• T.o.m neste uke er passodet ”kake”
Takk for meg 

Det var alt jeg hadde!

Spørsmål?

•   Twitter: @kennethdreyer
•   Epost: kenneth@ignitas.no
•   …Eller huk tak i meg etterpå!




                               PS: Ikke glem å ”like” Ignitas på Facebook

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Ignitas Last Friday - September 2012