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#K2innovation
#K2innovation
Welcome:
Aaron Goldman
#K2innovation
Interwebs
ssid: Soho Hotel
conference: Kenshoo
pw: k2
#K2innovation
#K2innovation
Somewhere in America…
#K2innovation
What do these guys have in
common?
Infinite Innovation for Exponential Growth
#K2innovation
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a
graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does
not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time
and are subject to change.
Kenshoo: “The Only Leader”
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available
resources. Opinions reflect judgment at the time and are subject to change.
Forrester Wave™: Bid Management, Q4 '12 Forrester Wave™: Social Ad Platforms, Q4 '13
SEARCH SOCIAL
#K2innovation
#K2innovation
Kenshoo Intersections:
Stay on Course
Kenshoo.com/Intersections
#K2innovation
Proud to Earn Another
Double Sweep
#K2innovation
Agenda
Welcome – Aaron Goldman, CMO, Kenshoo1000
1015 Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo
1045
Lunch, Networking, Book Signing
1100 Keynote – Lord Matt Ridley, Author, The Rational Optimist
Marketer Point-of-View – Jerome Laurent, Group Senior Director
Traffic Acquisition and CRM, Odigeo
1200
#K2innovation
Agenda
1300
Yahoo Bing Network – Tor Crockatt, Microsoft Advertising EMEA1430
1500 Break
1530
Kenshoo Product Innovation – Will Martin-Gill, SVP Product,
and Fiona Gill, VP, Client Excellence, Kenshoo
1330
Marketer Point-of-View – Nilan Peiris, VP Growth, Housetrip
Brainstorming and Bongos!
#K2innovation
Executive Point-of-View – Nick Smith, Manifesto
& ex-CMO British Gas
Closing Remarks – Rob Coyne, Managing Director EMEA, Kenshoo
1700
1730
Cocktails and Appetizers1745-1930
Agenda
Entrepreneur Point-of-View – Sanjit Atwal, Founder & CEO
of Squawka
1630
1600 Agency Point-of-View – Craig Lister, Head of EMEA, Reprise
#K2innovation
The name is Bond,
James Bond.
#K2innovation
Thank You to our Partner

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K^2 London Introduction - Aaron Goldman

  • 5. #K2innovation What do these guys have in common?
  • 6. Infinite Innovation for Exponential Growth #K2innovation The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  • 7. Kenshoo: “The Only Leader” The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester Wave™: Bid Management, Q4 '12 Forrester Wave™: Social Ad Platforms, Q4 '13 SEARCH SOCIAL #K2innovation
  • 8. #K2innovation Kenshoo Intersections: Stay on Course Kenshoo.com/Intersections
  • 9. #K2innovation Proud to Earn Another Double Sweep
  • 10. #K2innovation Agenda Welcome – Aaron Goldman, CMO, Kenshoo1000 1015 Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo 1045 Lunch, Networking, Book Signing 1100 Keynote – Lord Matt Ridley, Author, The Rational Optimist Marketer Point-of-View – Jerome Laurent, Group Senior Director Traffic Acquisition and CRM, Odigeo 1200
  • 11. #K2innovation Agenda 1300 Yahoo Bing Network – Tor Crockatt, Microsoft Advertising EMEA1430 1500 Break 1530 Kenshoo Product Innovation – Will Martin-Gill, SVP Product, and Fiona Gill, VP, Client Excellence, Kenshoo 1330 Marketer Point-of-View – Nilan Peiris, VP Growth, Housetrip Brainstorming and Bongos!
  • 12. #K2innovation Executive Point-of-View – Nick Smith, Manifesto & ex-CMO British Gas Closing Remarks – Rob Coyne, Managing Director EMEA, Kenshoo 1700 1730 Cocktails and Appetizers1745-1930 Agenda Entrepreneur Point-of-View – Sanjit Atwal, Founder & CEO of Squawka 1630 1600 Agency Point-of-View – Craig Lister, Head of EMEA, Reprise
  • 13. #K2innovation The name is Bond, James Bond.