Adobe wants to use eye tracking to test the visual effectiveness of their website and print ads. EyeTrackShop proposes testing ads using online eye tracking to analyze metrics like time spent looking at areas of interest. They will provide a report comparing metrics to benchmarks and including heat maps, fixation order, and survey results to help Adobe improve ad performance and messaging.
3. PRE-TEST
Three Ways Adobe Will Stimulate ROI
and Lead Gen With EyeTrackShop
• 1. Test and Target-Early AB testing (prior to launch) to retrieve objective data
and intel on what consumers see and don’t see (pre-test online ads and/or print
ads)-scientific validation (no opinions or guesswork)
• 2. Determine if your creative is working functionally and delivering high impact
messaging; How do colors, size, messaging, spatial layout, entice or compel a
consumer into action- intent to purchase ?
• 3. Accelerate client revenue growth by uncovering and highlighting creative,
branding, or ad messaging inefficiencies that will help improve campaign
performance-will this ad be relevant to intended target audience? Is intent to
purchase strong?
7. PRE-TEST
Stimuli Collection & Sampling & Respondents take Eye Tracking Data Report Generation & Delivery of Report
Building Test Test goes live the test Analysis Benchmark Comparison to Client
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
CLIENT Adobe receives the
Adobe Submits:
report with:
• Stimuli
• Heat maps
• Screening criteria
• Key Biometrics on
regarding target
Visualization
audience(s).
Effectiveness
RESPONDENT
Respondent Respondents
• Receives test link are rewarded by
• Gives permission to panel exchange
activate webcam after companies.
which his /hers eyes
are calibrated
• Performs the test
during which his/hers
gaze is tracked.
EYETRACKSHOP
EyeTrackShop: EyeTrackShop: EyeTrackShop: EyeTrackShop:
• Builds the test(s) • Recruits • Receives the data •Report is automatically
respondents via panel • Pupil features are generated and compared
exchange companies detected through to benchmark database
• Goes live with the patented algorithms • Manually analysis of the
test • Hereafter follows a results
manual quality check
and supervision
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