Leaflets design CATEGORY ARCHIVES: A) TYPES OF leaflets Most companies often use leaflets to connect with their audience. However, the catalogs are not always used in the right way or do not exploit enough. To properly use a leaflet, it is necessary to differentiate the many uses it can have and choose the one that suits us every time.

1. Leaflets design
CATEGORY ARCHIVES:
A) TYPES OF leaflets
Most companies often use leaflets to connect with their audience. However, the catalogs are not always
used in the right way or do not exploit enough. To properly use a leaflet, it is necessary to differentiate
the many uses it can have and choose the one that suits us every time.
1) First catalogs are direct, those who are sent by mail to potential customers to let them know your
business and thus targeting them.
2) Then there are the sales literature, those that are often included with other materials such as
business cards and corporate folders. They have a much more professional look.
3) At the time where you go to a fair or a sectoral event can use brochures to show attendees the
products and services of the company.
4) FAQ, or Frequently Asked Questions, is another type of brochure that answers the most common
questions users may have about a business.
B) Type of leaflet depending on paper
Although when creating a brochure there are multiple types of media, the most common are:
1) Coated paper: It is used mainly for printing magazines, catalogs and brochures quality. It can be
glossy and matt, and has a larger amount of ink, so drying time is lengthened. It is a role that offers a
much more sophisticated and elegant look, which gives the publication a higher quality appearance.
2) Offset paper. This is the plain paper used by copiers or laser printers. Although there is a large
amount of colors, the most used is white. Often used for letters, books, pamphlets simple ... because it
is a low gloss paper and highlights from the previous.

2. C) Classes’ leaflets depending on fold: Previously we talked about the kind of brochures as the number
of pages but there are many more leaflet fold depending on:
1) Fold window. Typically used for the leaflets, folding the outer flanges inward.
2) Fold accordion. Zigzag -like, is formed by two or more folds in opposite directions. It is a perfect
format for brochures with many lashes, but the most common way to use it is in triptychs. It is very
versatile; it can be opened in different directions.
3) Fold cylinder or shell: This is a leaflet whose folds are folded over them repeatedly. The contents of
each tab must be unique and individual.
4) Fold cross. An original format may contain information on one side or both, although difficult to
organize content, which must be independent in each tab.
5) Fold in parallel. It is a quadriptych used where two tabs are folded over the other two.
6) Fold in half. One of the most common is being a diptych with one fold in the middle.
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