The powerpoint presentation "Ideas Into Action" for I Love Marketing's Tempe Meetup group July 18, 2013.

1. ‘Ideas into Action’
How to
Find, Process, & Implement
Ideas in Books

3. by
Kevin J. Kula

4. If you could have
any SUPERPOWER
- what would it be?

5. “Being able to read
super-fast.”
“I’ve probably
wasted 10 years
reading slowly.”

6. ...a portal to Time-Travel
‘Download’ decades in days

8. “Books are the best way to store and transport
knowledge we have ever developed. Years and
years of backbreaking research go into books.
And we can access that research in hours? How
crazy is that.” - Jim Kwik
Learning is a Metaskill
“The ability to learn quickly is
a distinct and powerful
competitive advantage in
business. It enables all success
in a fast paced, fast changing
world.” - Steven Kotler
“Human performance is hackable.
Learning is hackable.
The brain is hackable.
Literally.” - Steven Kotler

9. Prepare Yourself
after the next hour...
Your reading speed will increase 25-50%
You can become an expert in any field
You can ‘hack’ the process of learning
You will gain access to the ultimate superpower
You will discover strategies for greater wealth,
health, and awareness

10. Jim Kwik
Kwik Learning & SuperHero You

11. Finding Ideas

13. What is Something You Always Wanted
to Learn?

14. #1: Make a Reading List
Wealth Health Awareness
Master Word Document
Books to Read: voice-memos, screen-caps, photos
Marketing
Investing
Mindset
Nutrition
Fitness
Environmental Health
Meditation
QiGong
Integral TheoryPsychology
Taoism
Education/Learning
Primal Lifestyle
Communication
Business
Economics
Kevin’s Areas of Interest
Who are the ‘Industry Transformers’ in each field?

15. Become an Expert
Niche & Grow Rich
Unique Ability
How to Write a Good Ad
Start Something that Matters
Scientific Advertising
Tell to Win
Profit Activator #2
Profit Activator #1
Evil Plans
The Experience Economy
Delivering HappinessWhat’s the 1 book in
each sub-topic that is
the ‘must read’? Profit Activator #5
(Marketing) 8 Profit Activators
Download ‘Breakthrough DNA’: * Profit Activators - www.ILoveMarketing.com
Select a single target market
Create a compelling offer
Deliver a ‘dream come true’ experience
Research sub-topics
within broader fields
(Before/During/After Units)

16. Discovering Books
Blogs/Social Media
In-Books/Bibliographies
Podcasts
People’s Libraries
Amazon

17. Tracking-Down Books
WorldCat
Library Holds
Amazon
Half-Price Books
Library Book Store

18. Processing

20. http://www.youtube.com/watch?v=UyW9AjplDfY&feature=share&list=TLtO2vcUgvuhE
Chopping Books Video

21. #2: Schedule Your Reading
Early morning
Peak energy
30-minute chunks (15/15)
Consistency - morning tea
Down-time: in-line at post-office

22. #3: Improve Your Reading
Brain-Function
Functional Medicine
Exercise
Nutrition
Meditation
Reading Speed
What’s your current speed?
3 tips to increase 25-50%
Reading Technique
Headings
Highlighting
Vary speeds

23. Brain Function
Functional Medicine
(optimizing brain health)
Exercise
(for improved brain function)
Nutrition
(hormone & energy regulation)
Meditation
(cultivating awareness)

24. Determining Reading Speed
Read for 2-minutes
Count the number of lines read
Divide the number of lines by 2
Multiply by words per line

25. 3 Obstacles to Effective Reading
Lack of Focus (slow reading)
Subvocalization (JFK Rule)
Regression (re-reading sections)

26. Lack of Focus
SPEED=FOCUS

27. Subvocalization (JFK Rule)
Speaking Speed vs Reading Speed
(words per minute)
300wpm 1200wpm
Fastest JFK speech JFK’s reading speed

28. Eye Movement/Chunking
Schools teach reading aloud - bad practice for reading speed
Extremely slow readers read word by word
Very slow readers read a few words at a time
Average readers read a sentence at a time
Quick readers read a few sentences at a time - capturing the ‘thought’
Speed readers practice constant eye movement at quick speeds
Use a ‘visual pacer’ - pen in left hand to initially increase speed

29. Reading Technique
Headings (what are the big ideas?)
Highlighting (mark, highlight, photograph what you want to review)
Varying Speed (vary your speeds depending on content)

30. Components of FLOW
Intense & focused concentration
Merging of action & awareness
Loss of reflective self-consciousness
Sense of personal control
Distortion of time
Intrinsic reward
The Ultimate Super-Power

31. Conditions for FLOW
Clear Goals
Immediate Feedback
Balance (Skill=Challenge)

32. Deliberate Practice
(talent is not ‘innate’ or just about ‘practice’ - there are specific conditions
that you can follow to become an expert)
Motivation & effort to improve performance
Integration of pre-existing knowledge (context)
Immediate feedback
Repeatedly perform task
Being outside of your comfort zone
Deliberate Practice is good for learning and
improving, ‘FLOW’ states are good for practicing
and processing known information
Find balance between being outside your comfort
zone and finding ‘FLOW’ in everyday activities

33. Implement

35. Thoughts, Behaviors, Actions

36. Examples of Implementation
“How to Write a Good Ad” - Read the section on 100
headlines and write out headlines to use in direct
marketing campaigns
Key-word research for generating content: speed
read comments sections of popular blogs to ‘get
inside’ your prospects minds
“How to Deliver a TED Talk” - Immediately
implement speaking tips in your presentations
“The Creative Habit” - learn how to create ‘habits’
that will differentiate how you communicate your
product or service and engage your prospects

37. kyronite

38. Obstacles
No RoutineNo Excitement
Using books as ‘sedatives’
Schedule your reading
Find topics you enjoy or study skills you don’t
enjoy but need to excel at

39. Share Ideas & Your Opinion
Blog about it
Be someone who is in ‘the know’
Have an opinion
Use material to engage your audience

40. Resources
Kwik-Learning - Jim Kwik’s site on learning and memory
SuperHero You (Jim Kwik)
Singularity Hub (Industry transformers in accelerated learning)
Flow Genome Project (http://www.flowgenomeproject.co)
UltraMindSolution (http://www.ultramind.com/files/guide.pdf)
Reader (mobile app for speed reading)
WorldCat (mobile app for library database)
Blog about speed reading techniques (http://singularityhub.com/2013/07/11/
learning-to-learn-faster-part-ii-harnessing-the-subconscious-for-accelerated-
performance/)

41. ‘Must Reads’

42. Clarity, Confidence, & Capability